Director of Media Strategy

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Location: Hybrid (2 days per week in London, Canary Wharf Office)

Type: Permanent

About WePlay

WePlay is an award-winning sports marketing agency specialising in fan engagement, direct-to-consumer marketing, and monetisation. By blending creative innovation with performance-driven strategies, WePlay partners with leading sports organisations worldwide to drive digital growth and commercial success.

The Role

We are looking for an experienced Director of Media Strategy to lead our performance media and digital strategy function. This is a pivotal leadership role, responsible for shaping innovative media frameworks, driving commercial growth, and ensuring WePlay remains at the forefront of the sports marketing industry.

Key Responsibilities

1. Develop and implement omni-channel media strategies, ensuring alignment with client objectives and KPIs.
2. Stay ahead of media trends, identifying new opportunities to enhance client campaigns and drive results.
3. Work closely with our Technology team regarding tracking, attribution and reporting, using tools like GA4, GMP, and WePlay’s proprietary products.
4. Foster strong relationships with key platform partners (e.g., Meta, TikTok, Google, Microsoft) to unlock exclusive opportunities for our clients.

Product Development & Commercial Growth

1. Drive product innovation by developing new solutions (e.g. CRO, SEO, MVT, DCO) that deliver measurable impact.
2. Work closely with Business Development to identify growth opportunities, support with proposals and expand our media offering.
3. Shape WePlay’s Go-to-Market strategy for media services, ensuring we continue to lead in sports performance marketing.

Leadership & Team Development

1. Inspire our media specialists, fostering a culture of collaboration and excellence.
2. Coach and mentor colleagues using your media expertise, ensuring they have the skills and support to thrive.
3. Champion cross-functional collaboration, ensuring media strategies integrate seamlessly with creative, content and client service teams.

About You

1. Proven experience leading performance media strategy and executing high-impact campaigns.
2. Deep expertise in digital media platforms, attribution models, and performance tracking.
3. Strong commercial mindset with a track record of driving revenue and growth.
4. Thrives in a fast-paced, dynamic agency environment, with a preference for experience in smaller, agile agencies over larger corporate settings.
5. A natural leader who can inspire teams and external partners, whilst fostering a culture of innovation and influence.
6. A passion for emerging media trends and technologies, with a curiosity for what’s next.
7. While a strategic leader, you’re also willing to roll up your sleeves and be hands-on when needed.
8. Experience in sports marketing, digital media, or a related industry is preferred but not essential.

About the Benefits

• Competitive salary and performance-based bonuses.
• Flexible working environment (hybrid) – 2 days per week at London offices.
• 30 days of holiday per year, plus standard Bank Holidays.
• Christmas closure for holidays.
• Access to WePlay Academy Training and external knowledge shares.
• Monthly socials and industry event access.
• Enhanced parental leave policies.
• Mental wellness support, including access to the Calm App.

Diversity, Equity & Inclusion

WePlay is deeply committed to creating an inclusive and diverse workplace where everyone can thrive. We actively encourage applications from candidates of all backgrounds – especially those underrepresented in our industry.

If this role excites you, but you don’t meet every single requirement, we still encourage you to apply. The right mindset, ambition, passion and willingness to learn matters just as much as experience.

All qualified applicants will receive consideration for this role without regard to age, disability, gender identity, ethnic background, marital status, race, religion, sex, or sexual orientation.

Seniority level

Director

Employment type

Full-time

Job function

Marketing and Strategy/Planning

Industries

Marketing Services

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