At a Glance
- Tasks: Manage client relationships and oversee performance media campaigns for top sports brands.
- Company: Join WePlay, a global sports marketing agency driving business growth through creativity and performance.
- Benefits: Enjoy flexible working, 30 days holiday, training opportunities, and monthly socials.
- Other info: Collaborative culture with excellent career growth and a passion for sports is a plus.
- Why this job: Be at the forefront of sports marketing, making a real impact with innovative campaigns.
- Qualifications: Experience in performance media and strong communication skills are essential.
The predicted salary is between 35000 - 45000 £ per year.
Location: Hybrid (2 days per week in London office)
Reporting to: Account Director
Contract Type: Fixed Term for 6 months (with potential to become permanent)
About the Company
WePlay, part of the rEvolution family, is a global sports marketing agency built to drive measurable business growth. We sit at the intersection of creativity, culture and performance, helping brands and rights holders turn audience attention into commercial impact. Our work spans brand and campaign development, content and production, and performance led media, all connected through a single, outcome focused approach.
About the Role
We are looking for a client-focused Account Manager with a strong background in Performance Media to join our team. This role is ideal for someone who has previously worked hands-on in paid media campaign delivery and optimisation, but who now thrives in a client-facing environment, building trusted partnerships and leading campaign conversations.
Roles & Responsibilities
- Client Services (35% of role)
- Build strong, trusted relationships with client stakeholders and become a key day-to-day contact.
- Develop a strong understanding of client business objectives, KPIs, audiences, and challenges.
- Lead regular client communications including status updates, campaign reviews, reporting calls, and strategic discussions.
- Translate complex media performance data into clear, compelling, and actionable insights for clients.
- Bridge the gap between clients and the Performance Media team, ensuring expectations, priorities, and recommendations are aligned.
- Confidently challenge and advise clients using performance data and platform knowledge.
- Identify opportunities to grow client partnerships through new ideas, channels, or services.
- Support Account Directors with presentations, QBRs, pitches, and strategic recommendations.
- Manage client expectations proactively, ensuring high levels of service and communication throughout campaign delivery.
- Attend relevant client events, meetings, or industry sessions where appropriate.
- Campaign & Performance Management (40% of role)
- Oversee the successful delivery of performance media campaigns across paid search, paid social, display, video, and programmatic.
- Work collaboratively with internal media specialists to ensure campaigns are executed effectively and optimised against KPIs.
- Understand campaign setup, targeting, optimisation approaches, and platform best practices across key media channels.
- Be confident navigating platforms such as Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, or DV360 when required.
- Review campaign performance regularly and provide data-driven recommendations to improve results.
- Support troubleshooting and problem-solving when campaign or delivery challenges arise.
- Ensure campaigns remain on track against timelines, budgets, and scope of work.
- Manage asset briefing into the creative team, and ensure all assets are platform ready before seeking approvals from client.
- Collaborate with strategists and analysts to interpret performance trends and identify growth opportunities.
- Support testing strategies and innovation initiatives across campaigns.
- Maintain awareness of wider market, platform, cultural, and competitor trends that may impact campaign performance.
- Team Collaboration & Leadership (15% of role)
- Build strong working relationships across client services, media, strategy, analytics, and creative teams.
- Support and mentor junior team members where appropriate.
- Encourage collaboration and knowledge sharing across departments.
- Act as a positive role model within the team, contributing to a supportive and solutions-focused culture.
- Help improve internal ways of working, processes, and communication between teams.
- Escalate risks or resourcing concerns proactively to the Account Director.
- Planning & Commercial Awareness (10% of role)
- Support campaign planning, timelines, and workflow management to ensure efficient delivery.
- Maintain awareness of client budgets, pacing, and commercial priorities.
- Contribute to media planning discussions with an understanding of channel strengths and performance expectations.
- Stay informed on industry trends, emerging platforms, and evolving performance media best practices.
- Identify opportunities for innovation and continuous improvement in campaign delivery and client experience.
About You
- Previous experience working in a hands-on Performance Media role, with strong understanding of paid media channels and campaign delivery.
- Current experience in an Account Management, Client Services, or client-facing role within an agency or media environment.
- Strong understanding of key performance marketing metrics such as CPA, ROAS, CTR, CPC, conversion rate, and attribution.
- Confident discussing campaign strategy and performance with both clients and technical media specialists.
- Comfortable navigating media platforms and understanding campaign structures, even if not executing campaigns day-to-day.
- Excellent communication and presentation skills, with the ability to simplify complex information.
- Highly organised with strong attention to detail and project management skills.
- Commercially minded with a proactive and solutions-focused approach.
- Collaborative team player who thrives in a fast-paced environment.
- Passionate about digital media, marketing trends, and continuous learning.
- Love of sport is useful!
About the Benefits
- Flexible working environment (hybrid with 2 days per week in our London office)
- 30 days holiday per year (pro rata)
- Access to WePlay Academy training and external knowledge shares
- Monthly socials and opportunities to attend industry events
- Enhanced maternity and paternity policies
- Access to the Calm App for mental wellness
Equal Opportunities
WePlay is committed to building a workplace where inclusion is valued and diversity is embraced. All qualified applicants will be considered regardless of age, disability, gender identity, ethnic background, marital status, race, religion, sex, or sexual orientation. We encourage applications from diverse backgrounds, including those who may not meet every requirement in the listing, as we are focused on finding the best fit for the role and our team.
Account Manager employer: WePlay
Contact Detail:
WePlay Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Manager
✨Tip Number 1
Get to know the company inside out! Research WePlay and its clients, like Emirates and adidas. This will help you tailor your conversations and show that you're genuinely interested in their work.
✨Tip Number 2
Practice your pitch! Be ready to explain how your experience in performance media can directly benefit WePlay. Use specific examples from your past roles to demonstrate your skills and achievements.
✨Tip Number 3
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the WePlay team.
We think you need these skills to ace Account Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Account Manager role. Highlight your experience in Performance Media and how it aligns with our goals at WePlay. We want to see how you can bring value to our team!
Showcase Your Communication Skills: Since this role is client-facing, it's crucial to demonstrate your excellent communication skills. Use clear and concise language in your application to show us you can simplify complex information, just like you would with clients.
Highlight Relevant Experience: Don’t forget to mention any hands-on experience you have with paid media campaigns. We’re looking for someone who understands campaign performance and can jump into platforms when needed, so make that clear in your application!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team. We can’t wait to hear from you!
How to prepare for a job interview at WePlay
✨Know Your Performance Media Inside Out
Make sure you brush up on your knowledge of performance media channels like Google Ads and Meta Ads Manager. Be ready to discuss how you've used these platforms in past campaigns, and be prepared to share specific examples of how you optimised campaigns for better results.
✨Build Rapport with Clients
Since this role is client-facing, practice building strong relationships during the interview. Think about how you can demonstrate your ability to communicate effectively and build trust with clients. Share examples of how you've successfully managed client expectations and fostered collaboration in previous roles.
✨Translate Data into Insights
Prepare to showcase your ability to turn complex performance data into clear, actionable insights. Bring examples of reports or presentations you've created that simplified data for clients, and be ready to explain how those insights led to successful campaign adjustments.
✨Stay Current with Industry Trends
Familiarise yourself with the latest trends in performance media and sports marketing. During the interview, mention any recent developments or case studies that excite you, and discuss how they could impact the strategies you would implement at WePlay.