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- Tasks: Lead innovative marketing campaigns and manage the Wenzel's brand across all channels.
- Company: Join Wenzel's, a renowned bakery with a passion for quality and customer experience.
- Benefits: Enjoy competitive salary, private healthcare, free meals, and 28 days holiday.
- Why this job: Make a real impact in a dynamic environment while growing your marketing skills.
- Qualifications: Experience in marketing, especially in retail or hospitality, and strong leadership skills.
- Other info: Be part of a diverse team with excellent career growth opportunities.
The predicted salary is between 42000 - 60000 £ per year.
Location: Sunley House, Old's Approach, Tolpits Lane, Watford, WD18 9TB
What we offer:
- Work laptop and phone
- Private Healthcare cover
- Free meal provided every shift and 50% off all other food
- Enrolment to company pension scheme
- Holiday entitlement of 28 days including bank holidays
- Day off for your Birthday – paid day off in addition to your holiday entitlement
- Staff incentives including competitions and bonus schemes
- Free employee benefit scheme, offering discounts at almost 1000 online and in‑store retailers, gyms, restaurants, cinemas, travel and lots more
- A Wellbeing Centre, helping to create a happier and healthier lifestyle, as well as an employee assistance 24/7 helpline offering free confidential advice and support
Pay & Hours: We offer a competitive pay of £50,000 to £60,000 for the Marketing Manager role, depending on experience.
About Us: Wenzels the Bakers, renowned for our exceptional quality and passion for bakery products, is on the lookout for an innovative and dynamic Marketing Manager to join our team. With a rich history and a forward‑thinking approach, we are dedicated to delivering outstanding customer experiences through our delectable range of products and services.
The Role: As Marketing Manager, you will own the day‑to‑day delivery of the Wenzel’s brand and marketing activity. You’ll manage and develop our marketing strategy, lead campaigns from idea to launch, and make sure our brand shows up consistently across digital, in‑store and print. This is a blended strategic and “roll‑your‑sleeves‑up” role: one day you’ll be working on brand strategy and budgets, the next you’ll be signing off creative, building a Meta campaign or briefing new POS for stores.
Key Responsibilities:
- Brand & Strategy
- Act as a guardian of the Wenzel’s brand across all channels
- Translate brand and business objectives into clear, actionable marketing plans
- Work with internal teams (Operations, Product, People, Finance, etc.) to develop and launch campaigns that drive sales and brand growth
- Team Management
- Line‑manage and support the Marketing and Social Media Assistant, setting objectives, giving feedback and helping them grow
- Coordinate with external agencies and freelancers where required (photography, design, media, print, etc.)
- Campaigns & Content
- Plan and deliver integrated campaigns across digital, in‑store and local marketing (seasonal, product launches, store openings, recruitment, etc.)
- Oversee content calendars and creative for social, email and website, ensuring on‑brand messaging and tone of voice
- Brief and sign off artwork for digital assets and print (POS, window vinyls, leaflets, posters, etc.)
- Digital Marketing
- Manage always‑on performance activity, particularly Meta Ads (Facebook/Instagram), including audience targeting, creative testing and optimisation
- Support with other paid media as needed (e.g. Google, local digital, partnerships)
- Monitor and report on digital performance, suggesting improvements to drive ROI
- Budget, P&L & Reporting
- Manage the marketing budget day‑to‑day, ensuring spend is tracked, controlled and delivers value
- Support the wider team with marketing input into the P&L (campaign performance, ROI, sales uplift, etc.)
- Report regularly on campaign results, customer insights and market trends, turning data into clear actions
- Customer & Store Focus
- Work closely with Operations and store teams to ensure campaigns land effectively in shop
- Support local store marketing activity, ensuring materials and messaging are consistent and on brand
- Keep close to customer feedback and competitor activity to inform future plans
Essential Skills & Experience:
- Solid experience in a marketing role (ideally Marketing Manager or senior executive ready to step up), preferably within retail, hospitality or FMCG
- Proven experience running paid social / Meta advertising campaigns and using analytics to optimise performance
- Experience managing or mentoring at least one direct report or junior team member
- Confident working across both digital and print (from social ads to in‑store POS)
- Comfortable managing budgets and tracking spend against performance
- Strong copywriting, briefing and stakeholder management skills
- Highly organised, able to manage multiple projects and deadlines at once
- Experience with email marketing and CRM tools
Desirable:
- Experience working with multi‑site retail or franchise‑style businesses
- Formal marketing qualification (e.g. degree in Marketing/Business or CIM)
Benefits:
- Competitive salary
- Opportunities for professional growth and development
- A dynamic and supportive work environment
- Employee discounts on our delicious products
Wenzels the Bakers is an equal opportunities employer and strongly supports diversity in the workplace.
How to Apply: If you feel you are the right fit for Wenzel’s please click “apply now” to be directed to our recruitment portal. From there please follow the steps as required.
Marketing Manager Head Office · Wenzel\'s Head Office and Bakery in Watford employer: Wenzels
Contact Detail:
Wenzels Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager Head Office · Wenzel\'s Head Office and Bakery in Watford
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching Wenzel's and understanding their brand values. Think about how your skills align with their marketing strategy and be ready to share specific examples of your past successes.
✨Tip Number 3
Show off your creativity! If you're applying for a Marketing Manager role, consider creating a mini marketing campaign for Wenzel's as part of your pitch. This will demonstrate your initiative and understanding of their brand.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can go a long way in keeping you top of mind. Plus, it shows your enthusiasm for the role and the company.
We think you need these skills to ace Marketing Manager Head Office · Wenzel\'s Head Office and Bakery in Watford
Some tips for your application 🫡
Show Your Passion for Baking: When writing your application, let your love for baking and the Wenzel's brand shine through. Share any personal experiences or connections you have with our products to make your application stand out.
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for the Marketing Manager role. Highlight relevant experience in marketing, especially in retail or hospitality, and showcase your skills in managing campaigns and budgets.
Be Clear and Concise: Keep your application clear and to the point. Use bullet points where possible to make it easy for us to read through your achievements and skills. We appreciate a well-structured application!
Apply Through Our Website: Don’t forget to apply through our recruitment portal! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Wenzels
✨Know Your Brand Inside Out
Before the interview, dive deep into Wenzel's brand values, products, and recent marketing campaigns. This will not only show your genuine interest but also help you align your ideas with their vision during the discussion.
✨Prepare for Practical Scenarios
Expect to discuss real-life marketing scenarios. Think about how you would handle a campaign from start to finish, including budget management and performance tracking. Be ready to share specific examples from your past experience that demonstrate your strategic thinking and creativity.
✨Showcase Your Team Management Skills
As a Marketing Manager, you'll be leading a team. Prepare to talk about your experience in mentoring and managing others. Highlight how you've supported team members in achieving their goals and how you plan to foster a collaborative environment at Wenzel's.
✨Bring Data-Driven Insights
Wenzel's is looking for someone who can turn data into actionable insights. Be prepared to discuss how you've used analytics in previous roles to optimise campaigns. Bring examples of how your decisions led to improved ROI or customer engagement.