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- Tasks: Own and elevate our social media presence with creative content and community engagement.
- Company: Join Wenzel's, a family-owned bakery with over 50 years of heritage.
- Benefits: Competitive salary, 28 days holiday, staff discounts, and a supportive work environment.
- Why this job: Be the voice of our brand and make a real impact in a fast-paced role.
- Qualifications: Experience in social media or marketing, strong copywriting skills, and a creative mindset.
- Other info: Dynamic team with opportunities for professional growth and a focus on wellbeing.
The predicted salary is between 30000 - 40000 ÂŁ per year.
Reports To: Marketing Manager
Location: Wenzel's Headquarters (WD18 9TB) - Willing to travel to other Wenzel’s sites as needed
Contract Type: Full-time (Permanent)
Role Overview
At Wenzel’s the Bakers, we’re proud to be a family‑owned business with over 50 years of baking heritage. Built on quality, passion, and tradition, we combine our roots with a modern, forward‑thinking mindset to deliver great‑tasting products and standout experiences across our stores and online. We are looking for a highly creative, hands‑on Marketing Coordinator to own and elevate our social and digital presence. Supporting the Marketing Manager, you will act as the voice of the brand across all platforms, creating engaging, trend‑led content, building our community, and driving real business impact. This is a fast‑paced, content‑first role for someone who lives and breathes social media, is confident behind the camera, and thrives on taking full ownership from idea through to execution.
Key Responsibilities
- Social Media Ownership
- Manage and grow all social media channels including Facebook, Instagram, X, TikTok, and LinkedIn
- Plan and deliver a consistent, high‑quality content calendar
- Take full control of content from idea generation to post scheduling
- Spot trends, cultural moments, and reactive opportunities quickly
- Continuously optimise performance using insights, analytics, and competitor awareness
- Content Creation (End-to-End)
- Create engaging, platform‑native content (Reels, TikToks, carousels, etc.)
- Lead in‑house product and lifestyle shoots (photo & video)
- Be comfortable appearing on camera when needed
- Maintain strong visual identity and brand consistency
- Use tools (e.g., CapCut, Canva, Adobe Creative Suite) to produce high‑quality content
- Copywriting & Brand Voice
- Write compelling, on‑brand captions and marketing copy
- Adapt tone of voice across platforms
- Contribute to wider campaign messaging and launches
- Support planning and execution of community‑driven content
- Community Engagement
- Manage comments, DMs, and customer interactions in a timely and engaging way
- Build a strong, loyal community through proactive engagement
- Identify and respond to customer feedback and trends
- Email Marketing & CRM Support
- Support the planning and execution of email campaigns
- Write engaging email copy and assist with campaign builds
- Contribute to growing and engaging the customer database
- Support seasonal campaigns, offers, and product launches
- Campaigns & Collaboration
- Support integrated marketing campaigns across social, email, and in‑store
- Work closely with the Marketing Manager to bring campaigns to life
- Assist with influencer outreach, partnerships, and collaborations
- Contribute creative ideas in team brainstorms
Requirements
- Proven experience in a social media or marketing role (ideally in food, retail, or hospitality)
- Strong understanding of Facebook, Instagram, TikTok, and LinkedIn content
- Confident creating short‑form, trend‑led content
- Excellent copywriting and communication skills
- Experience managing social media end‑to‑end
- Proactive, self‑starter with strong ownership mindset
- Highly organised and comfortable managing multiple projects
What We’re Looking For
- Someone who takes initiative and runs with ideas
- Ability to multitask several projects at once
- A strong creative eye with attention to detail
- Passion for food, lifestyle, and brand storytelling
- Trend‑obsessed and culturally aware
- Comfortable working in a fast‑moving, hands‑on environment
Desirable
- Influencer or creator collaboration experience
- Design and editing skills
- Experience with CRM platforms
- Basic analytics and reporting skills (Meta and GA4)
What’s in it for you
- Competitive salary
- Opportunities for professional growth and development
- A dynamic and supportive work environment with a 24/7 Wellbeing Centre
- 28 days holiday + Birthday Off
- Staff incentives & 50% discounts on products and free meals on shift
- Work laptop & phone
Wenzel’s the Bakers is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, transgender status, religion or belief, marital status, or pregnancy and maternity. Join a supportive and dynamic team where your skills and expertise will make a real difference across our estate.
Marketing Coordinator in Watford employer: Wenzels
Contact Detail:
Wenzels Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Coordinator in Watford
✨Tip Number 1
Get your social media game on point! Since this role is all about owning and elevating Wenzel's digital presence, make sure to showcase your creativity and trend awareness on your own profiles. This will give us a taste of what you can bring to the table!
✨Tip Number 2
Network like a pro! Attend industry events or join online communities related to marketing and social media. Engaging with others in the field can lead to valuable connections and insights that might just help you stand out when we’re looking for our next Marketing Coordinator.
✨Tip Number 3
Show us your content creation skills! Whether it’s a fun TikTok or a stunning Instagram carousel, create some sample content that reflects your style and aligns with Wenzel's brand. This will not only impress us but also demonstrate your hands-on approach to the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us. So, get your application in and let’s see what you’ve got!
We think you need these skills to ace Marketing Coordinator in Watford
Some tips for your application 🫡
Show Your Creative Side: As a Marketing Coordinator, creativity is key! Make sure your application reflects your unique style and ideas. Share examples of your past work that showcase your ability to create engaging content.
Tailor Your Application: We want to see how you fit into our family at Wenzel’s. Tailor your CV and cover letter to highlight your experience in social media and marketing, especially in food or retail. Show us why you're the perfect match!
Be Authentic: Let your personality shine through in your writing. We’re looking for someone who can be the voice of our brand, so don’t be afraid to show us your passion for food and lifestyle in your application.
Apply Through Our Website: To make sure your application gets to us, apply directly through our website. It’s the best way to ensure we see your amazing skills and experience right away!
How to prepare for a job interview at Wenzels
✨Know Your Platforms
Before the interview, make sure you’re well-versed in the social media platforms mentioned in the job description. Familiarise yourself with current trends on Facebook, Instagram, TikTok, and LinkedIn. Being able to discuss recent campaigns or content that caught your eye will show your passion and understanding of the brand's voice.
✨Showcase Your Creativity
Prepare a portfolio of your previous work that highlights your content creation skills. Include examples of engaging posts, videos, or campaigns you've managed. If you can, bring along some ideas for potential content for Wenzel’s that align with their brand identity. This will demonstrate your initiative and creativity right off the bat.
✨Engagement is Key
Be ready to discuss how you would manage community engagement. Think about strategies for responding to comments and DMs effectively. You might even want to prepare a few examples of how you’ve successfully built a community in past roles. This shows you understand the importance of customer interaction in building brand loyalty.
✨Brush Up on Analytics
Since the role involves optimising performance using insights and analytics, be prepared to talk about your experience with data. Familiarise yourself with basic metrics and reporting tools like Meta and GA4. Showing that you can analyse performance and adapt strategies accordingly will set you apart as a proactive candidate.