Wenzels the Bakers is a family bakery business in Watford. We bake fresh every night for more than 100 of our own stores, and now we're taking that craft to restaurants, QSR brands, caterers and wholesalers.
We're looking for a National Account Manager to lead this from the start. You'll open the doors, win our first key accounts and help shape how we serve them. If you'd rather build something than just manage it, this is for you.
What we'll be selling
Bespoke buns and rolls, brioche and speciality breads, plus our own range of chilled sandwich mixes with the shelf life to sell through wholesale.
Who we'll be selling to
QSR and fast casual brands, restaurant groups and managed pubs, contract caterers, foodservice wholesalers and London based sandwich manufacturers.
What you'll do
- Build a pipeline of foodservice prospects and take them from first contact through sampling, trials and listing
- Own each customer relationship, including reviews, range development and resolving service issues
- Work with our NPD and technical teams to develop bespoke products, from bun size and glaze to slicing and pack format
- Build pricing from our costings, protect margin and negotiate contract terms
- Give production and supply chain reliable forecasts so we can plan the night runs
- Work with transport and customer service on delivery windows, cut offs and OTIF
- Report monthly on sales, margin and forecast accuracy
What we're looking for
- At least 5 years in foodservice sales, including 3 or more selling bakery products
- A track record of building a bakery foodservice business from a small base, winning named accounts in QSR, casual dining or contract catering
- Confidence negotiating contracts, pricing and annual cost price increases with buyers and procurement teams
- A good understanding of how a bakery runs: shelf life, frozen, ambient and chilled formats, specs, minimum runs and lead times
- Commercial numeracy and confidence with margin and forecasting in Excel
- A full UK driving licence and happiness to travel regularly
It would be great if you also have
- Existing contacts with QSR brands, restaurant groups, pub estates, wholesalers or contract caterers
- Experience taking bespoke products through NPD with a customer's development chef
- Knowledge of BRCGS or SALSA, and experience of chilled products into food to go
- Familiarity with CRM systems or bakery ERP such as Cybake
You’ll need to be self starting and persistent, and just as credible with a head chef as with a procurement director.
The package
- £45,000 to £50,000 (pro rata for part time) plus commission linked to sales and margin
- Open to a commission based arrangement by agreement
- Car allowance, or business mileage for part time arrangements
- Full or part time, with flexibility on days and hours
- Reporting to the Production Director, based in Watford with regular travel across London and the South East
We’re flexible on how this works.
We’d rather find the right person than fit someone into a fixed template.
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National Account Manager Foodservice in Watford employer: Wenzel's the Bakers Ltd.
Wenzel’s the Bakers is an exceptional employer, offering a vibrant work culture that prioritises employee wellbeing and development. With competitive pay, generous benefits including free meals and discounts, and a commitment to career progression through excellent training opportunities, Wenzel’s fosters a supportive environment for its team members. Join us in our expanding network of shops across the North-West and Greater London, where your passion for food and customer service can truly shine.
