At a Glance
- Tasks: Create and implement innovative social media strategies for luxury beauty brands.
- Company: Join a prestigious luxury beauty client known for its high-quality products.
- Benefits: Enjoy a competitive salary, discretionary bonus, and product allowance.
- Why this job: Be part of a dynamic team that values creativity and influencer relationships in the beauty industry.
- Qualifications: 5+ years in influencer marketing, strong connections, and proficiency in social media platforms required.
- Other info: Opportunity to work with top-tier influencers and make a significant impact on brand awareness.
The predicted salary is between 42000 - 58000 £ per year.
Full time role, Head office nr Kingston upon Thames. Salary circa £50K plus discretionary bonus, product allowance.
Are you passionate about the world of luxury beauty and have a flair for creating captivating social media strategies? Do you have experience of managing influencer relationships? We are seeking a dynamic and creative Influencer Marketing Specialist to join our prestigious luxury beauty client. You will be responsible for crafting innovative social media campaigns and converting these into practical plans and effective strategy, building and nurturing relationships with top-tier influencers, and driving brand awareness across multiple platforms.
Responsibilities include:
- Plan and implement the social and influencer strategy.
- Generate consistent brand news and high-impact brand mentions across digital platforms for maximum exposure on a portfolio of brands.
- Manage the budget for specific media and Influencer campaigns and events.
- Build and maintain a strong social, VIP and influencer network.
- Nurture existing media/influencer relationships and source new talent.
- Produce in-depth quantitative and qualitative written reports using performance metrics.
- Generate creative ideas and put together impactful presentations for company conferences, as well as delivering the presentations to the wider team.
Candidate specification:
- At least 5 years’ experience working in a similar role, ideally in luxury beauty/cosmetics/fragrance/skincare.
- Strong connections with influencers and talent agents.
- Previous success in converting plans into real results.
- Experience in collating and analysing information to determine success and insights.
- Strong understanding of social platforms (YouTube, Facebook, Instagram, TikTok, SnapChat etc.) and current trends.
- Strong ability to network and foster relationships at all levels, as well as work collaboratively across functions.
- Proficiency in Word, Excel, PowerPoint, Photoshop.
- Experience of working with analytical tools e.g. Tribe Dynamics, Tagger and Creator IQ.
If you have a keen eye for trends, a deep understanding of the beauty industry, and the ability to elevate brand prestige through powerful storytelling, we would love to hear from you.
Influencer Marketing Specialist employer: WendyB Ltd
Contact Detail:
WendyB Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Influencer Marketing Specialist
✨Tip Number 1
Network actively within the luxury beauty sector. Attend industry events, webinars, and social gatherings where influencers and brand representatives are present. Building genuine relationships can give you an edge when applying for this role.
✨Tip Number 2
Stay updated on the latest trends in luxury beauty and influencer marketing. Follow key influencers and brands on social media to understand what strategies are currently working. This knowledge will help you stand out during interviews.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past. Be ready to share metrics and results that demonstrate your success in influencer marketing. This will showcase your ability to convert plans into real results.
✨Tip Number 4
Familiarise yourself with analytical tools mentioned in the job description, like Tribe Dynamics or Tagger. Having hands-on experience or at least a solid understanding of these tools will show your commitment and readiness for the role.
We think you need these skills to ace Influencer Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in influencer marketing, particularly within the luxury beauty sector. Use specific examples of campaigns you've managed and the results achieved to demonstrate your expertise.
Craft a Compelling Cover Letter: In your cover letter, express your passion for luxury beauty and your understanding of current social media trends. Mention how your skills align with the responsibilities outlined in the job description, such as managing influencer relationships and creating impactful strategies.
Showcase Your Creativity: Include examples of innovative social media campaigns you've developed in the past. If possible, provide links to your work or presentations that illustrate your ability to generate creative ideas and deliver engaging content.
Highlight Analytical Skills: Since the role requires producing reports using performance metrics, emphasise your experience with analytical tools and your ability to interpret data. Mention any specific tools you've used, like Tribe Dynamics or Tagger, to showcase your proficiency.
How to prepare for a job interview at WendyB Ltd
✨Showcase Your Passion for Luxury Beauty
Make sure to express your enthusiasm for the luxury beauty industry during the interview. Share specific examples of brands you admire and discuss current trends that excite you. This will demonstrate your genuine interest and knowledge in the field.
✨Highlight Your Influencer Relationships
Prepare to discuss your existing connections with influencers and talent agents. Be ready to share success stories of how you've nurtured these relationships and the impact they've had on previous campaigns. This will show your ability to leverage networks effectively.
✨Demonstrate Your Analytical Skills
Since the role requires producing reports using performance metrics, be prepared to discuss your experience with analytical tools like Tribe Dynamics or Tagger. Bring examples of how you've used data to inform strategies and drive results in past roles.
✨Prepare Creative Campaign Ideas
Think of innovative social media campaign ideas that align with the brand's image. Presenting a few creative concepts during the interview can showcase your strategic thinking and ability to generate impactful content, which is crucial for this role.