Execute and deliver the overarching brand strategy and multi-year growth priorities for the UK. Align the regional vision with Wendy’s global brand standards while ensuring local relevance to build the brand foundation in the region. Manage all key operational aspects of UK marketing including annual brand plans, calendar strategy, digital engagement, creative alignment, consumer insights that guide the business, and media investment. Partner with and support franchisee teams, driving alignment with key strategies and ensuring best-in-class execution. Collaborate closely with DRSC brand and advertising teams, advertising agencies, and cross-functional partners to achieve annualobjectives. Overall success will be measured by improvements in sales, customer counts, development (new restaurant growth)cadence, and profitability for the system.
Responsibilities:
- Plan & Execute Marketing Initiatives:Implement and achieve strategic goals related to annual brand plans and marketing campaign initiatives for the UK, including marketing calendars, innovation pipeline management, and advertising campaigns that drive business results and strengthen brand health.
- Execute Market Growth Strategy:Deliver the end-to-end market strategy for the UK, managing multi-year growth priorities that align with Wendy’s global standards while ensuring deep local relevance.
- Franchisee Collaboration:Build andmaintainhigh-confidence, collaborative relationships with franchiseesregardingthe effectiveness of marketing-led initiatives, ensuring their support elevates overall performance.
- Oversee UK Marketing Operations:Coordinate the UK marketing ecosystem, including promotional calendars, media investment execution, menu innovation, and digital engagement. Ensure seamless integration across media, digital innovation, and CRM channels.
Requirements:
- Knowledge of brand marketing strategy, media, innovation protocols, research and financial acumen. Experience of multi-market international role/environment and leading cross-functional teams.
- Knowledge of the competitive environment and impact of the economic landscape
- Ability to build relationships, manage and influence franchisees, and cross-functional peers to achieve strategic objectives
- Essential skill sets would include strategic orientation, flexibility/adaptability, leadership and problem solving
- MBA with +5 years of experience and knowledge of QSR
Compensation: Competitive salary
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Manager – UK Marketing employer: Wendy
Wendy's in the UK offers an exciting opportunity for a District Leader to thrive in a dynamic and supportive work environment. With a strong focus on employee development, you will benefit from comprehensive training programs and career advancement opportunities while being part of a culture that values teamwork and excellence. Located in the vibrant North West, you'll enjoy a fulfilling role that not only drives results but also fosters a sense of community among your teams.
