At a Glance
- Tasks: Support the Hospitality Sales Team by managing event logistics and client relationships.
- Company: Join the WRU Group, a leader in Welsh Rugby with a vibrant culture.
- Benefits: Enjoy competitive salary, pension scheme, hybrid working, and extra birthday leave.
- Other info: Dynamic team environment with opportunities for personal growth and development.
- Why this job: Be part of exciting events and enhance guest experiences at international games.
- Qualifications: Experience in hospitality sales or customer service is a plus; strong communication skills are essential.
The predicted salary is between 30000 - 42000 £ per year.
The Hospitality Sales Coordinator plays a key support role within the Hospitality Sales Team, managing the processing and fulfilment of hospitality packages from sale through to event day, including invoicing and ensuring all paperwork is complete. The role coordinates all catering and hospitality requirements for clients attending WRU international home games and third-party events such as concerts, working closely with internal teams and suppliers to ensure a high-quality guest experience. In addition to event‐day support, the coordinator provides occasional sales assistance and has a sales target to drive additional revenue through the promotion of enhancements, including premium food and beverage upgrades and other add-on experiences.
The position offers a competitive annual salary plus performance‐based bonus. Interviews will take place week commencing 6th April 2026.
The Person
- Previous experience in hospitality sales, event management, or customer service within a large‐scale venue or stadium environment would be beneficial.
- Previous experience in administration, telephone handling, invoicing.
- Strong customer service skills and ability to manage client relationships.
- Ability to support sales initiatives and upselling opportunities in a fast-paced, customer-focused environment.
- Strong communication skills, both verbal and written.
- Excellent IT skills, specifically Microsoft package.
- Ability to manage multiple tasks and meet deadlines.
- Ability to work independently and as part of a team.
- Ability to communicate and work through the medium of Welsh is desirable.
The Role
- Fulfilment of incoming sales and hospitality enquiry calls, supporting the Hospitality Sales team.
- Outbound direct sales target to support the Hospitality Sales team in hitting revenue targets.
- Fulfilment of invoicing and financial provisions around packages that have been sold by the team.
- Working with external suppliers and catering partners on theming, look and feel.
- Overseeing external supplier coordination for all audio‐visual requirements.
- Increase the additional spend of wines and additional food items in advance of event day and on event days, in accordance with the target set by the Hospitality Sales team.
- Event day lead with regards to catering requirements across the stadium for main bowl events.
- Supporting Hospitality Sales team to deliver an excellent standard of hospitality to long-term and event-by-event clients.
- Respond to and manage feedback from hospitality clients.
- Lead on the distribution of hospitality room passes via the PSE VIP Tickets App.
- Be the key point of contact in certain hospitality spaces on event day, ensuring client expectations and requirements are met.
Budgets
- Contributing to budget setting for the Hospitality Sales team and closely monitor activity, reporting back to the Client Manager.
- Responsible for managing costs within package fulfilment.
WRU Requirements
- The WRU require that individuals are proficient in IT skills, specifically Microsoft packages.
- Excellent written and verbal communications are essential, along with the ability to build strong relationships with internal and external stakeholders.
- Ability to communicate through the medium of Welsh and a Valid UK Driver's License is desirable.
- This role is subject to a basic/enhanced DBS check.
The Perks
- Salary Sacrifice Pension (5% employee contribution, matched by WRU).
- Life assurance scheme.
- WRU Group Ticket Allocation (in line with ticketing policy).
- One additional paid day off (birthday leave).
- Employee assistance programme.
- Team Tactics – hybrid working arrangements.
- Free stadium parking and gym.
- WRU Group store and tour discounts.
- WRU Group partnership offers.
- Eye Care Voucher Scheme.
- Cycle to Work Scheme.
Our Values
The WRU Group are committed to developing a culture whereby all employees are equally valued and respected. Our aims, together with our vision and mission, are underpinned by our core values and beliefs which embrace: Integrity, Excellence, Success, Courage, Family & Humour.
Inclusion At The WRU
The WRU Group are committed to building diverse, high‐performing and engaged teams across Welsh Rugby. We are ambitious about providing a people-first culture where everyone can belong, be heard and respected. We are happy to talk to you about our Crys I Bawb EDI Strategy (2024-2029) and you can also read more about our commitment in our Equality, Diversity and Inclusion Policy.
How to Apply
Please click APPLY NOW to begin the application process.
Hospitality Sales Coordinator in Cardiff employer: Welsh Rugby Union (WRU)
The WRU Group is an exceptional employer, offering a vibrant work culture that prioritises employee well-being and development. As a Hospitality Sales Coordinator, you will enjoy competitive benefits including a salary sacrifice pension, additional paid leave for your birthday, and opportunities for hybrid working arrangements. With a strong commitment to diversity and inclusion, the WRU Group fosters an environment where every team member is valued, ensuring a rewarding career in the heart of Welsh Rugby.
StudySmarter Expert Advice🤫
We think this is how you could land Hospitality Sales Coordinator in Cardiff
✨Get a Taste of the Scene
Try visiting local eateries and asking if they have any full-time positions available. Many hospitality jobs aren’t advertised online, so popping in for a chat can give you an edge and show your enthusiasm!
✨Network at Food Festivals
Food festivals and culinary events are buzzing with industry connections. Attend these to meet restaurateurs and other food service pros; you never know who might be looking for their next star employee!
✨Show Off Your Skills
Create a short video showcasing your cooking or customer service flair. Post it on social media or even send it directly to places you want to work at, like Welsh Rugby Union (WRU). It’s a fun way to stand out and demonstrate what you bring to the table!
✨Reach Out Directly to Welsh Rugby Union (WRU)
Don't be shy about reaching out to Welsh Rugby Union (WRU) directly through their website. Express your interest in available roles and attach your CV, showing your genuine eagerness to be part of their team. Personal touches can go a long way!
We think you need these skills to ace Hospitality Sales Coordinator in Cardiff
Some tips for your application 🫡
Show Off Your Service Experience:In the hospitality-food-service world, your experience is key! Make sure to highlight any previous roles you've had in restaurants, cafes, or catering. We want to see your customer service skills shine, so include specific examples where you went above and beyond for clients.
Certificates Matter:If you’ve got any relevant certifications, like food safety or bartender training, flaunt them! They can really set you apart from the crowd and show us your dedication to the industry. Just make sure to mention them clearly in your CV or cover letter!
Craft a Genuine Cover Letter:Take the time to write a personal cover letter that reflects your passion for hospitality. Share why you’re excited about Welsh Rugby Union (WRU) and how your skills can contribute to our team's success. We're after that genuine connection!
Highlight Your Team Spirit:In full-time roles, teamwork is everything! Emphasise your ability to work collaboratively in busy environments. Mention any experiences where you’ve effectively collaborated with colleagues or managed conflicts — it's just as important as your technical skills!
How to prepare for a job interview at Welsh Rugby Union (WRU)
✨Show Your People Skills
In hospitality, customer service is everything! Be ready to showcase examples of how you've engaged with customers positively. Maybe you turned a tough situation around or went that extra mile for a guest—let’s hear those stories!
✨Know Your Menu Inside Out
Expect some technical questions about food and drink, especially if you're applying for a kitchen or service role. Brush up on the menu items, including ingredients and any potential allergens. If you’ve got any favourite dishes or cocktails, have a little something prepared to discuss, too!
✨Demonstrate Your Team Spirit
Hospitality thrives on teamwork, so think of examples where you've worked well with others in a fast-paced environment. Be prepared to discuss what makes a great team member and how you contribute to a positive working vibe. They’re looking for that 'good fit!'
✨Get Ready for a Practical Test
In full-time food service roles, don’t be surprised if they want to see your skills in action. Whether it's serving a table or prepping a dish, be mentally prepared for a practical test during the interview. Practice makes perfect—a little dry run with friends could give you the edge!
