The Welsh Rugby Union is seeking a Head of Retail & Licensing to lead the next phase of its retail and merchandise strategy, creating new opportunities for commercial growth, product development and fan engagement. You will report directly to the Chief Commercial Officer.
The Role
Take ownership of the WRU's retail strategy, working with key partners to maximise revenue, improve profitability and develop new commercial opportunities across physical stores, e-commerce and partner-led channels.
Key Responsibilities
- Develop and deliver an ambitious retail strategy to increase revenue and profitability and maximise the commercial value of the WRU brand
- Manage the WRU's retail operating partner, driving performance across physical stores, stadium retail and e-commerce
- Provide commercial direction on product ranges, pricing, stock availability and major events
- Work with the technical kit supplier and internal teams to develop merchandise ranges and coordinate product launches
- Shape the licensing strategy, exploring new products, partnerships and revenue streams
- Rethink how and where the WRU reaches its customers to improve the fan experience
About You
- Proven experience delivering retail strategies that have generated measurable revenue and profit growth
- Experience managing external retail partners, suppliers or significant commercial relationships
- Strong understanding of retail operations, including inventory management, demand forecasting and merchandising
- Experience across physical and digital retail channels, including e-commerce
- Commercial and financial acumen, with strong stakeholder management skills
Key Details
- Location: Principality Stadium, Cardiff (primarily office-based, with some flexibility)
- Contract: Full time, permanent
- Closing date: 16 November 2026
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Head of Retail & Licensing in Cardiff employer: Welsh Rugby Union (WRU)
The Welsh Rugby Union (WRU) is an exceptional employer that prioritises the well-being and development of its staff, offering a supportive work culture that values inclusivity and collaboration. With a focus on safeguarding and training, employees have ample opportunities for professional growth while contributing to the positive impact on clubs and communities across Wales. The hybrid working model allows for flexibility, making it an ideal environment for those seeking meaningful and rewarding employment in the sports sector.
