Commercial Manager - Full Time or Job Share Actual starting salary £37,111 Salary range or pay band HEO £37,111 to £45,378 Work pattern Full time (not suitable for candidates who wish to work on a part time or job share basis) Group Education, Culture and Welsh Language The Welsh Government operates name-free recruitment. This policy is in line with our commitment to end bias and promote equality and diversity. Pan Wales means the post holder can be based in any Welsh Government office, subject to business needs. Please note it may not always be possible to accommodate a preference for a specific office location. The post holders travel from their home to their assigned Welsh Government office is considered their ordinary commute and must be done in their own time and at their own cost. helping to care for our historic environment for the benefit of people today and in the future helping people to cherish and enjoy our historic environment This post sits within the Marketing and Business Development team, reporting to the Senior Commercial Manager. The commercial team comprises one SEO, two HEO s (including this post) and one EO. This role is key to improving the commercial performance of Cadw sites. It does this by maximising existing income streams and identifying, researching and developing new commercial opportunities. The post holder will manage Cadws third party holiday-let properties and the third party food and drink offer; ensure the right licences are in place across all sites to enable trading; develop commercial pricing policy; The role will also grow income from filming, trading, weddings and photography, and take a proactive approach to meeting annual income targets across the Cadw estate. The purpose of this role is to lead on maximising income from Cadws holiday lets and catering, and to manage Cadws commercial hire operations. The Commercial Manager works closely with the Senior Commercial Manager to develop, deliver and report on Cadws overall commercial offer. Act as the first point of contact for all letting issues, ensuring regulatory compliance, maximising income, and reporting. Assess applications for the commercial use of Cadws historic places. In 2025/26, commercial income (including travel trade, weddings, events, filming, holiday lets and cafés) reached £910k (from total Cadw income of £11.030 million). Develop coherent pricing structures for all commercial activity (including holiday lets, catering agreements and private hire), ensuring an appropriate economic return to meet stretching income targets for 2026/27. Work closely with the Senior Commercial Manager and Head of Branch to identify and deliver additional income streams, in line with Cadws 3 year Business Plan objective:Commercial opportunities at our properties in care are enhanced so that they maximise their economic, community and social contribution. site staff, Inspectorate and conservation teams) to ensure commercial use aligns with planned maintenance, conservation work and other events, and that approvals are thorough and legally compliant. Carry out robust financial evaluation of all activity and provide recommendations to the senior team on streamlining work and improving effectiveness (e.g. reviewing the holiday-let model and changing catering operations). Act as the senior contact for Custodian staff across Wales on third-party hire, holiday lets and catering. Provide H&S instructions, assess risk assessments, and advise customers on site restrictions. Attend trade and commercial events to promote Cadws commercial offer (maximum six per year). Work alongside colleagues to add value to the core activity set out in the Heritage in Arts Framework, Community Archaeology Framework, Lifelong Learning Strategy and Events Framework, ensuring potential commercial opportunities are fully exploited. This role will manage between 1 and 2 staff in the commercial department at EO and TS level. Development opportunities As a key member of Cadws Commercial Team, you will help shape and improve our commercial operations. You will work with colleagues and stakeholders to deliver efficiently and support the achievement of commercial targets. The role offers scope to develop and test new income streams, improve ways of working for Cadws catering and holiday lets, and grow income from commercial hire across our monuments. You will also contribute to Cadws wider business objectives by sharing ideas and helping to drive continued growth.A CV will be required detailing commercial experience, including experience of managing holiday lets and catering operations across multiple sites. Full time - Applications are welcome from people who work full-time or as part of a job share (minimum 37 hours over 5 days with overlap). As part of the small Commercial Team, the post holder will be required to work core hours between 9 and 5 (on a rota basis) in order to answer the commercial phone line. Experience 1 Experience of successfully generating commercial income within the heritage or tourism sector via catering and holiday lets. Managing a Quality Service -successfully deliver high quality outcomes that meet the customers needs and gives value for money Experience criteria 1: Experience of successfully generating commercial income within the heritage or tourism sector via catering and holiday lets. A full driving licence is required for this role.
