SEO Copywriter in London

Adapt (a Welocalize company) is an international digital performance marketing agency focused on driving the success of digital content across platforms and markets. We offer our customers a unique combination of global services designed to support their growth from strategy all the way through to execution, production, and performance measurement. With a collaborative and inclusive environment, you will join a unique culture which celebrates difference and embraces diversity. You will play a key role in developing strong relationships and shared ethos, whilst at the same time benefiting from a wide range of career opportunities, training, and flexibility for work-life balance.

Our culture is built on curiosity, and we are looking for team members who have a passion for learning about the developments in the industry, their clients, and their peers. In return, we offer the opportunity to develop your ability and exposure to a wide range of clients from growth-minded startups all the way up to global enterprise clients. Our client base is predominantly focused on B2B businesses, though we do also support customers in the e-commerce and retail space. Regardless of vertical, Adapt offers dynamic and diverse challenges that foster creativity, innovation and application of knowledge to create client solutions.

The SEO Copywriter is responsible for creating high-quality, brand-consistent digital content across a range of marketing and commercial touchpoints, including web, email, social media, and campaign assets. The role focuses on delivering engaging, audience-first copy that supports client performance objectives while adhering to brand guidelines, SEO best practices, and localisation requirements.

The SEO Copywriter works collaboratively with Creative Operations, Designers, Merchandisers, and Localisation teams to ensure content is accurate, effective, and optimised for global markets. This role requires sound judgement, strong prioritisation skills, and the ability to work independently in a fast-paced, client-driven environment.

• Write compelling, brand-aligned copy for digital and marketing assets including product descriptions, websites, landing pages, email campaigns, social media posts, and marketing collateral, using British English tone and spelling.
• Apply SEO best practices and a mobile-first approach to all written content to support discoverability and performance.
• Ensure all copy adheres to client brand guidelines, messaging frameworks, and quality standards.
• Edit and proofread content to ensure grammatical accuracy, clarity, consistency, and alignment with brand voice.
• Incorporate feedback constructively and refine content to meet stakeholder and client expectations.

• Coordinate localisation workflows with internal localisation teams by providing clear project guidelines, requirements, and timelines.
• Collaborate closely with Creative Operations, Graphic Designers, Merchandisers, and other client stakeholders, including participation in team meetings, reviews, and planning sessions.
• Contribute actively to a Winning Together culture by sharing knowledge and supporting team objectives.

• Conduct ongoing market and competitor research to remain up to date with industry trends, content best practices, and audience behaviour.
• Use insights to inform content recommendations and identify opportunities to enhance client brand impact.

• 3–5 years’ relevant experience writing digital marketing or online commercial content, preferably within e-commerce, retail, or performance marketing environments.
• Experience supporting retail brands; softlines and/or hardlines experience preferred.
• Bachelor’s degree in a related field (e.g. Advertising, Writing, Media Communications) or equivalent professional experience.
• Proficient in Microsoft Office applications.
• Working knowledge of creative development and website production processes.
• Basic knowledge of HTML is desirable.

• A team player who is able to work cross-functionally.
• Prioritization and multi-tasking skills.
• Ability to work well under pressure to meet deadlines in a fast-paced, changing environment.
• Ability to receive constructive feedback and provide solutions.
• Excellent writing and editing skills in British English.
• Professional and positive attitude.
• Excellent interpersonal and communication skills.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.