Programmatic Trader

About Adapt

Adapt (a Welocalize company) is an international digital performance marketing agency focused on driving the success of digital content across platforms and markets. We offer our customers a unique combination of global services designed to support their growth from strategy all the way through to execution, production, and performance measurement. With a remote-first structure, you will join a unique culture that celebrates difference and embraces diversity. You will play a key role in developing strong relationships and shared ethos while benefiting from a wide range of career opportunities, training, and flexibility for work-life balance. Our culture is built on curiosity, and we are looking for team members who have a passion for learning about the developments in the industry, their clients, and their peers. In return, we offer the opportunity to develop your ability and exposure to a wide range of clients from growth-minded startups to global enterprise clients. Our client base is predominantly focused on B2B businesses, though we also support customers in the e-commerce and retail space. Regardless of vertical, Adapt offers dynamic and diverse challenges that foster creativity, innovation, and application of knowledge to create client solutions.

Job Description

As a Programmatic Trader working within our Enablement team, you’ll be a key part of leading and supporting digital marketing campaigns across all programmatic channels for our diverse client base. You will be responsible for managing the delivery of day-to-day programmatic campaigns to our customers and for the activation and strategy work for all clients. The role requires technical know-how, strategic thinking, and a hands-on approach to our clients’ programmatic campaigns. We pride ourselves on impact and innovation, making a real difference to our clients' results and striving to be at the forefront of media buying with this role being a key driver of those aims. We believe in supporting professional development through our career framework, helping you develop your career as a digital marketer from day one.

Role Summary

• Plan, activate and optimize media campaigns.
• Build & maintain relationships with vendor partners, technology suppliers & publishers to ensure we stay ahead of the curve.
• Manage a portfolio of clients’ programmatic campaigns, both as a leader and supporting larger advertiser campaigns.
• Deliver campaign briefs from strategy and planning through to implementation and optimization.
• Own the day-to-day delivery of programmatic work against customer objectives.
• Analyze data across multiple tools to report on the performance of Junior Programmatic members and identify new opportunities.
• Mentor and tutor junior members of the team, for example, with technical training on an ad platform.
• Proactively spot opportunities for growth of enablement customer set.
• Support senior team members with strategy development.
• Define optimization strategies for customers.
• Own senior client stakeholder relationships.

Key Competencies

• Retain all relevant certifications.
• Understand and be able to explain best practice set-up requirements for relevant programmatic platforms and influence best practice sharing across squads.
• Lead meetings and communication around day-to-day delivery for clients.
• Deeper understanding of analytics platforms and tagging setup.
• Identify knowledge gaps and effectively plan solutions.
• Regularly add value with customers, even with little exposure, and look for ways to deliver value above and beyond the normal scope of their role.
• Demonstrate more than technical competency, for example, commercial awareness or project management skills.
• Able to confidently build campaigns across multiple programmatic platforms.
• Able to demonstrate proficiency in customer management and delivery/optimization/analysis/reporting across platforms.
• Continue to develop and utilize a specialism, such as in ad platforms or industries, both in strategy and planning alongside knowledge sharing.
• Maintain technical ability within ad platforms to step in to support the delivery of customer work.
• Use industry knowledge and expertise (from our business but also 3rd parties) to solution find and inspire clients.

Experience

• Ideally 3+ years' experience in a role using different DSPs (especially DV360 & Amazon DSP) and ad servers like campaign manager.
• Hands-on experience planning, setting and activating programmatic campaigns across different channels like programmatic and direct display, video, YouTube, audio & DOOH buys.
• Interest and knowledge about the latest programmatic trends.
• Strong written, verbal, and presentation skills.
• Experience selling, planning & buying offline media buying a benefit - e.g., linear TV, OOH, Cinema, radio, etc.
• Proven client service experience and running large scale & international accounts.
• Experience in supporting and training junior team members is desirable.