Product Marketing Manager

Wellspect Healthcare is a leading global provider of innovative medical devices that help people suffering from urinary retention or chronic constipation. More than 1,000 employees around the world are dedicated to making a difference to people who need our products and services. Wellspect is one of the world's leading manufacturers of intermittent urinary catheters, with LoFric® as the most known brand. As a help to those with chronic or severe constipation, Wellspect has developed what likely is the world’s most advanced irrigation system, Navina™, combining a high degree of user convenience, clinical effectiveness and connectivity into one smart system. Wellspect strives to become climate neutral and leave the smallest possible environmental footprint. The company, with headquarters in Mölndal, Sweden, is present in more than 30 countries and is part of Dentsply Sirona, the world's largest manufacturer of professional dental technologies.

Reporting to the Country Marketing Manager, the Product Manager Commercial is responsible for coordination and execution of a range of strategic and tactical marketing activities within the country, ensuring alignment with global objectives while adapting to local market needs. This role requires a deep understanding of market dynamics, customer insights, and product/service positioning, inspiring and enabling successful execution of marketing initiatives driving commercial success.

Responsibilities

• Develop and execute strategic plans for the Wellspect product and service portfolio, ensuring alignment with business goals.
• Conduct market research to identify customer segments and needs, market potential and trends, and competitive insights.
• Collaborate with cross-functional teams to define product/service requirements and specifications.
• Lead product launch activities, ensuring timely market introduction and adoption.
• Implement targeted marketing strategies addressing specific needs and preferences of the different customer segments to drive product adoption and market share growth.
• Provide training and support to sales teams and customers on comprehensive product-service offering.
• Act as the local coordinator for complaints and cooperate with Tender Management/Contract Management on product analysis and value dossiers.
• Contribute to demand planning, sales forecasting, and reporting.
• Build strong relationships with key opinion leaders, healthcare professionals, and industry associations.
• Manage multiple projects, including local boards, customer groups, and educational programs.
• Develop centers of excellence, in cooperation with Sales, overseeing identification, content creation, and execution of educational programs aligned with local strategy.

Profile requested

• At least 3+ years of experience in global marketing and product management, with a focus on commercialization excellence (medical device sector or pharmaceuticals expertise is a plus).
• University graduate preferably in marketing or business degree.
• Solid understanding of the medical device and homecare markets, with the ability to apply customer insights and competitive analysis to develop actionable commercial strategies.
• Experienced in planning and executing successful new product launches.
• Strong strategic and analytical skills, focused on turning data into actionable marketing plans that achieve measurable results.
• Effective team player, collaborating across functions to drive commercial success.
• Execution-oriented, skilled in prioritizing tasks, managing resources, and delivering results in a dynamic environment.
• Energetic, passionate and dedicated to the science and art of marketing, with a desire to over deliver to stakeholder expectations best-in-class marketing.
• Strategic thinking and implementation skills: analytical skills with the ability to translate insights into actionable plans.
• Excellent interpersonal skills, ability to develop strong relationships with cross-functional colleagues, team members, customers and potential or existing business partners.
• Strong organizational skills and ability to meet tight deadlines.
• Proficient in basic computer skills and software applications, including Salesforce and Marketing Cloud, to enhance operational efficiency and support marketing initiatives.

Besides an attractive remuneration package, you will also be eligible for a variety of employee benefits, such as: 26 days' annual leave, an attractive company pension scheme and a flexible benefit scheme (including health insurance, dental cover, medical cash plan…). We attach great importance to your development: a comprehensive induction, further training opportunities and access to LinkedIn Learning are available to you. Take advantage of personal and professional development opportunities through our worldwide mentoring and coaching program. In addition, we offer an extensive, global employee assistance program that provides a wide range of benefits as well as retirement benefits.

Dentsply Sirona is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, age, sexual orientation, disability, or protected Veteran status.