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- Tasks: Lead digital marketing strategies to boost our school's online presence and engage with the community.
- Company: Wells International School is dedicated to providing quality education and fostering a vibrant international community.
- Benefits: Enjoy a full-time role with opportunities for creativity, collaboration, and professional growth.
- Why this job: Join a dynamic team, make an impact in education, and enhance your digital marketing skills.
- Qualifications: Bachelor’s degree in Marketing or related field; experience in digital marketing preferred.
- Other info: Apply now to be part of a forward-thinking school that values innovation and community engagement.
The predicted salary is between 42000 - 72000 £ per year.
Digital Marketing Manager responsible for developing and implementing effective digital marketing strategies to enhance the school’s online presence, attract prospective students, and engage with the international community.
Key Responsibilities
- Digital Strategy Development: Develop and execute a comprehensive digital marketing strategy aligned with school mission, and create appropriate digital campaigns to attract prospective students.
- Website Management: Oversee the school’s official website, ensuring it is up-to-date, user-friendly, and reflective of the school’s brand and values; implement SEO strategies to improve the website’s visibility and ranking on search engines.
- Social Media Management: Manage and enhance the school’s presence on various social media platforms, and create engaging content and coordinate social media campaigns to promote school events, achievements, and updates.
- Content Creation: Produce engaging and informative content for digital platforms, including blog posts, articles, videos, and infographics; collaborate with marketing team to maintain a consistent brand across all digital channels.
- Analytics and Reporting: Monitor/analyze KPIs to measure effectiveness of digital marketing efforts, and prepare regular reports on digital marketing performance and strategies for continuous improvement.
Qualifications
- Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field.
- Proven experience in digital marketing, preferably in the education sector.
- In-depth knowledge of digital marketing trends, tools, and best practices.
- Strong communication, project management, and organizational skills.
- Excellent written and verbal communication skills in English.
Email cover letter and current resume to wells85@wells-school.com
Digital Marketing Manager employer: Wells International School
Contact Detail:
Wells International School Recruiting Team
wells85@wells-school.com
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest digital marketing trends, especially those relevant to the education sector. This knowledge will not only help you in interviews but also demonstrate your passion and commitment to the role.
✨Tip Number 2
Engage with Wells International School's online presence before applying. Follow their social media accounts, interact with their posts, and understand their current marketing strategies. This will give you valuable insights to discuss during your interview.
✨Tip Number 3
Prepare a portfolio showcasing your previous digital marketing campaigns, particularly those that involved website management and social media engagement. Highlight measurable results to demonstrate your effectiveness in similar roles.
✨Tip Number 4
Network with professionals in the education sector or digital marketing field. Attend relevant events or webinars to make connections that could provide insights or even referrals for the position at Wells International School.
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Tailor Your Cover Letter: Craft a cover letter that specifically addresses the Digital Marketing Manager role at Wells International School. Highlight your relevant experience in digital marketing, particularly within the education sector, and explain how your skills align with their mission.
Showcase Your Digital Skills: In your CV, emphasise your proficiency in digital marketing tools and strategies. Include specific examples of successful campaigns you've managed, especially those that demonstrate your ability to enhance online presence and engage with communities.
Highlight Relevant Experience: Make sure to detail your previous roles in digital marketing, focusing on responsibilities that relate to website management, social media engagement, and content creation. Use metrics to showcase your impact, such as increased website traffic or social media engagement rates.
Proofread and Format: Before submitting your application, carefully proofread your cover letter and CV for any errors. Ensure that your documents are well-formatted and easy to read, as this reflects your attention to detail and professionalism.
How to prepare for a job interview at Wells International School
✨Showcase Your Digital Strategy Skills
Be prepared to discuss your experience in developing and executing digital marketing strategies. Highlight specific campaigns you've worked on, the results achieved, and how they align with the goals of an educational institution.
✨Demonstrate Website Management Knowledge
Familiarise yourself with best practices in website management and SEO. Be ready to share examples of how you've improved website performance in previous roles, as this will be crucial for the position.
✨Engage with Social Media Insights
Research Wells International School's current social media presence. Prepare to discuss how you would enhance their engagement and create compelling content that resonates with prospective students and the international community.
✨Prepare for Analytics Discussion
Understand key performance indicators (KPIs) relevant to digital marketing. Be ready to explain how you have used analytics to measure success and inform future strategies, showcasing your ability to drive continuous improvement.
