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- Tasks: Lead creative marketing campaigns to boost awareness and revenue for our vibrant pubs.
- Company: Wells & Co., a dynamic pub estate in the UK and France.
- Benefits: Competitive salary, 25 days holiday, discounts, and hybrid working options.
- Other info: Join a fun culture with great people and excellent career growth opportunities.
- Why this job: Shape the future of our pubs and make a real impact in the hospitality industry.
- Qualifications: 3-5 years marketing experience, creativity, and strong communication skills.
The predicted salary is between 40000 - 50000 £ per year.
Based in Bedford, initially for a 9-month FTC, we’re looking for a commercially minded Marketing Manager to lead exciting campaigns that drive awareness, footfall and revenue across our vibrant pub estate in the UK and France. This is a hands‑on role where strategy meets creativity. You’ll shape how our pubs show up in the market – from seasonal campaigns and menu launches to local marketing initiatives that make each pub the heart of its community.
Responsibilities
- Develop and implement integrated multi‑channel marketing strategies to drive awareness, footfall and revenue across our pubs in line with the Annual Marketing Plan.
- Establish positioning, identify target audiences and develop marketing plans (tactical and central) with specific objectives across our key trading styles in the UK and in France, driving consumer visiting occasions and frequency.
- Make sure each pub has the tools to market its business locally to generate profitable sales, supporting the execution where necessary.
- Develop the food and drink offer across our key trading styles to drive volume growth.
- Champion the customer and use insight to influence campaign, range, concept and menu development across the business.
- Plan, create and execute marketing campaigns in line with the Marketing Calendar for seasonal promotions, events and launches.
- Oversee the creation of high‑quality design, content and promotional materials (print, video, online), working closely with external agencies and in‑house content creators and designers.
- Monitor, analyse and report on campaign performance and ROI.
- Collaborate with Sales, Digital, F&B, Events and Operations teams to ensure marketing efforts support commercial objectives and deliver value.
- Manage the marketing budget, ensuring effective allocation of resources and spend across channels.
- Stay up to date with industry trends and competitor activity.
- Co‑coach and develop the Marketing Executive.
Qualifications
- 3‑5 years of experience in marketing, ideally in the hospitality or travel industry.
- Strong understanding of the marketing funnel and marketing tools and platforms.
- Proficient in content creation, social media management and marketing automation.
- Excellent verbal and written communication skills.
- Strong project management and organisational abilities.
- Creative thinker with a keen eye for branding and design.
- Comfortable analysing data and translating insights into actionable strategies.
- Proficiency with social media platforms (Instagram, Facebook, LinkedIn, TikTok).
- Budget management skills.
- Strong knowledge of design tools such as Canva, Adobe Photoshop or InDesign.
- Proficiency in Microsoft Office (Word, Excel, PowerPoint).
Benefits
- £40‑50k salary.
- 25 days holiday plus bank holidays.
- Pension and life assurance.
- 30% discounts off dining.
- Hybrid working if needed.
- Fun culture surrounded by great people.
If you’re a strategic thinker and results‑driven marketer who loves hospitality and understands what makes customers choose one venue over another, we’d love to hear from you.
Marketing Manager - 9-month FTC - Wells & Co. - Bedford, Bedfordshire employer: Wells & Co
Contact Detail:
Wells & Co Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - 9-month FTC - Wells & Co. - Bedford, Bedfordshire
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your creativity! When you get the chance to meet hiring managers, bring examples of your past campaigns or projects. This will not only demonstrate your skills but also give them a taste of what you can bring to their team.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like Wells & Co., and express your interest in working with them. A little initiative can go a long way!
✨Tip Number 4
Keep learning and adapting! Stay updated on marketing trends and tools, especially in hospitality. This shows potential employers that you're passionate and committed to growing in your field, making you a more attractive candidate.
We think you need these skills to ace Marketing Manager - 9-month FTC - Wells & Co. - Bedford, Bedfordshire
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that match the Marketing Manager role. Highlight your experience in hospitality marketing and any successful campaigns you've led. We want to see how you can drive awareness and footfall!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your creativity can shape our pubs' presence in the market. Be sure to mention specific examples of your past successes.
Showcase Your Creativity: Since this role blends strategy with creativity, don’t shy away from showcasing your creative projects. Whether it's a campaign you designed or a unique marketing initiative, we want to see how you think outside the box!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at Wells & Co
✨Know Your Audience
Before the interview, research Wells & Co. and their pub estate. Understand their target audience and what makes their venues unique. This will help you tailor your responses and show that you're genuinely interested in their brand.
✨Showcase Your Creativity
As a Marketing Manager, creativity is key. Prepare examples of past campaigns you've led, especially those that drove footfall and revenue. Be ready to discuss how you can bring fresh ideas to their seasonal promotions and local marketing initiatives.
✨Demonstrate Data Savvy
Wells & Co. values data-driven decisions. Brush up on how you've used insights to influence marketing strategies in the past. Be prepared to discuss specific metrics and how they impacted campaign performance and ROI.
✨Collaborative Spirit
This role involves working closely with various teams. Highlight your experience in cross-department collaboration. Share examples of how you've successfully partnered with sales, digital, or operations teams to achieve common goals.