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- Tasks: Lead creative marketing campaigns to boost awareness and revenue for our vibrant pubs.
- Company: Join Wells & Co., a dynamic pub estate in the UK and France.
- Benefits: Enjoy a competitive salary, 25 days holiday, and a fun work environment.
- Other info: Collaborative team culture with opportunities for professional growth.
- Why this job: Make a real impact in the hospitality industry while showcasing your creativity.
- Qualifications: 3-5 years of marketing experience, preferably in hospitality or travel.
The predicted salary is between 40000 - 50000 £ per year.
Based in Bedford, initially for a 9-month FTC, we’re looking for a commercially minded Marketing Manager to lead exciting campaigns that drive awareness, footfall and revenue across our vibrant pub estate in the UK and France. This is a hands-on role where strategy meets creativity. You’ll shape how our pubs show up in the market – from seasonal campaigns and menu launches to local marketing initiatives that make each pub the heart of its community.
Responsibilities
- Develop and implement integrated multi-channel marketing strategies to drive awareness, footfall and revenue across our pubs in line with the Annual Marketing Plan.
- Establish positioning, identify target audiences and develop marketing plans (tactical and central) with specific objectives across our key trading styles in the UK and in France, driving consumer visiting occasions and frequency.
- Make sure each pub has the tools to market its business locally to generate profitable sales, supporting the execution where necessary.
- Develop the food and drink offer across our key trading styles to drive volume growth.
- Champion the customer and use insight to influence campaign, range, concept and menu development across the business.
- Plan, create and execute marketing campaigns in line with the Marketing Calendar for seasonal promotions, events and launches.
- Oversee the creation of high-quality design, content and promotional materials (print, video, online), working closely with external agencies and in-house content creators and designers.
- Monitor, analyse and report on campaign performance and ROI.
- Collaborate with Sales, Digital, F&B, Events and Operations teams to ensure marketing efforts support commercial objectives and deliver value.
- Manage the marketing budget, ensuring effective allocation of resources and spend across channels.
- Stay up to date with industry trends and competitor activity.
- Co-coach and develop the Marketing Executive.
Qualifications
- 3-5 years of experience in marketing, ideally in the hospitality or travel industry.
- Strong understanding of the marketing funnel and marketing tools and platforms.
- Proficient in content creation, social media management and marketing automation.
- Excellent verbal and written communication skills.
- Strong project management and organisational abilities.
- Creative thinker with a keen eye for branding and design.
- Comfortable analysing data and translating insights into actionable strategies.
- Proficiency with social media platforms (Instagram, Facebook, LinkedIn, TikTok).
- Budget management skills.
- Strong knowledge of design tools such as Canva, Adobe Photoshop or InDesign.
- Proficiency in Microsoft Office (Word, Excel, PowerPoint).
Benefits
£40-50k salary. 25 days holiday plus
Marketing Manager - 9-month FTC - Wells & Co. - Bedford, Bedfordshire in London employer: Wells & Co
Contact Detail:
Wells & Co Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - 9-month FTC - Wells & Co. - Bedford, Bedfordshire in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up local pubs to chat with folks. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your creativity! When you land that interview, be ready to share your ideas for marketing campaigns. Bring examples of your past work or even mock-ups of what you’d do for Wells & Co. This will show them you’re not just a fit, but a perfect match!
✨Tip Number 3
Research is key! Dive deep into Wells & Co.'s current marketing strategies and think about how you can enhance them. Being able to discuss their recent campaigns and suggest improvements will definitely impress the hiring team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the team at Wells & Co. Let’s get you that Marketing Manager role!
We think you need these skills to ace Marketing Manager - 9-month FTC - Wells & Co. - Bedford, Bedfordshire in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that match the Marketing Manager role. Highlight your achievements in driving awareness and revenue, especially in hospitality or similar industries.
Craft a Compelling Cover Letter: Use your cover letter to showcase your creativity and strategic thinking. Share specific examples of successful campaigns you've led and how they align with our vibrant pub estate's goals.
Showcase Your Data Skills: Since analysing campaign performance is key, mention any tools or methods you’ve used to track ROI and insights. We love candidates who can turn data into actionable strategies!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to see your application and get to know you better. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Wells & Co
✨Know Your Audience
Before the interview, research Wells & Co. and their pubs. Understand their brand values, target audience, and recent campaigns. This will help you tailor your responses and show that you're genuinely interested in how you can contribute to their marketing efforts.
✨Showcase Your Creativity
As a Marketing Manager, creativity is key. Prepare examples of past campaigns you've led, focusing on your role in the strategy and execution. Be ready to discuss how you can bring fresh ideas to seasonal promotions and local marketing initiatives for their pubs.
✨Demonstrate Data Savvy
Wells & Co. values data-driven decisions. Brush up on how you've used analytics to inform marketing strategies in the past. Be prepared to discuss specific metrics you've tracked and how they influenced your campaign adjustments or budget allocations.
✨Collaborative Spirit
This role requires collaboration with various teams. Think of examples where you've successfully worked with sales, digital, or operations teams. Highlight your communication skills and how you’ve ensured that marketing efforts align with broader business objectives.