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- Tasks: Create engaging content across social media, video, and print to elevate Wells Cathedral's brand.
- Company: Join Wells Cathedral on a mission to become the UK's most joyful cathedral.
- Benefits: Competitive salary, flexible working, and discounts at the Cathedral Shop and Loft Café.
- Why this job: Be part of an exciting journey to transform visitor experiences and community engagement.
- Qualifications: Creative copywriter with skills in photography, video editing, and social media management.
- Other info: Collaborative team environment with opportunities for personal and professional growth.
The predicted salary is between 27600 - 39600 £ per year.
Wells Cathedral is on an exciting journey. We have embarked on an ambitious ten-year plan to become the UK’s most joyful cathedral, aiming to have a genuinely positive impact on individual lives, the City of Wells, the County of Somerset, and far beyond. We are carefully conserving our stunning world-class, 850-year-old heritage site, committed to being a beacon of light and hope, a sacred space of prayer, and a place of wonder for generations to come.
We want to elevate our brand and grow our visitor numbers by investing in making our visitor experience even better. Our goal is to ensure Wells Cathedral is known as one of the UK’s top ‘must see’ tourism attractions, reaching and engaging a much wider range of people. As part of that mission, we are now investing in growing our Marketing & Communications Team.
The Marketing & Communications Team delivers direction and support across all areas of Cathedral life, including visitor experience, fundraising, worship and music, events, venue hire, library and archives, as well as our Cathedral Shop and Loft Café. The Team covers the full scope of marketing and communications activities, including:
- Researching and identifying target audiences
- Designing strategic marketing plans
- Generating earned media exposure through PR activity
- Developing and implementing brand identity
- Delivering integrated campaign creative across social, digital, print, broadcast, and OOH channels
Content creation is at the heart of our Marketing & Communications Strategy. Reporting to the Director of Marketing & Communications, as Content Creator you will develop a strategic, values-aligned content framework, then lead on creative concepts and production of photography, video, audio, and copywriting. Your work will be applied across the full range of Wells Cathedral’s channels, including social media, website, intermediary platforms, interpretation, and printed materials. You will creatively communicate every aspect of Cathedral life – from fundraising to visitor experience, from worship and music to our Cathedral Shop and Loft Café. You will also be a key stakeholder in our amazing Vicars’ Close Project, a major new heritage conservation, community engagement, and visitor experience project supported by The National Lottery Heritage Fund, that will transform our visitor offer in 2027.
Key Responsibilities:
- Working with the Director of Marketing & Communications to develop content frameworks, ensuring content consistently aligns with the values and strategic themes of Wells Cathedral
- Creative conceptualisation and planning of content campaigns
- Leading on-brand content creation across social, digital, and print channels
- Leading in-house, on-brand photography, video production, and copywriting across all channels and applications
- Designing and implementing social media strategy to increase engagement among target audiences
- Designing and implementing external and internal e-newsletter strategy
- Working with stakeholders across departments to identify engaging content opportunities that contribute towards strategic goals
- Actively participating in team meetings both within Marketing & Communications and with stakeholders across the organisation
- Collaborating with the Design & Digital Services Executive to align written and graphic communication
- Ongoing review and refresh of content on our website and third-party digital platforms to ensure our communications remain accurate, compelling, and on-brand throughout the online customer journey
Person Specification:
- A creative, confident, and experienced copywriter
- A good knowledge of, and talent for, photography and post-production editing
- A good knowledge of, and talent for, video and post-production editing
- A high level of experience in writing for social media
- Demonstrable experience of writing blogs and other website content
- A social media native: a frequent user, with in-depth knowledge and experience of Facebook, Instagram, TikTok, and LinkedIn
- A strong working knowledge of Adobe Photoshop and Premiere Pro applications
- A confident and collaborative team player, able to work both independently and with direction
- An energetic and enthusiastic creative thinker, able to present ideas clearly and confidently
- Ability to meet deadlines and remain calm under pressure
- Able and willing to attend occasional evening and weekend events as required
- Demonstrable commitment to safeguarding and promoting the welfare of children, young people, and vulnerable adults
- Experience of working within an existing brand framework and tone of voice
- A strong working knowledge of Microsoft 365 applications, including Word, Excel, and PowerPoint
- Experience of working with Adobe InDesign and Acrobat applications
- Experience of working with social media influencers
- An extensive contact list of social media influencers for different audiences
- Demonstrable experience and/or knowledge of any of the following subjects: Christianity, Tourism, History, Music, Live Events, Hospitality, Retail
Main Terms and Conditions:
- Employment status: Permanent contract of employment
- Location: Wells Cathedral Offices, Wells, BA5 2RB
- Hours of work: full-time, 35 working hours per week (Monday to Friday). Flexible working will be considered.
- Remuneration: Up to £33,000 per annum, payable on the 24th of the month or the nearest working day thereto
- Discount: A discount of 10% is available from the Cathedral Shop and The Loft Café
- Parking: Limited parking is available in the Cathedral car park. Cars are parked at the risk of the owner
- Pension: Defined Contribution Scheme. Contributions as % of salary: Age Employee Employer 50-53% 5% 50–55 4% 8% >55 5% 10%
- Expenses: All reasonable working expenses will be met in line with Cathedral policy
Content Creator employer: Wells Cathedral
Contact Detail:
Wells Cathedral Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Creator
✨Tip Number 1
Get to know Wells Cathedral inside out! Familiarise yourself with its history, values, and current projects. This will help you tailor your conversations and show genuine interest during interviews.
✨Tip Number 2
Network like a pro! Connect with people in the industry, attend events, and engage on social media. Building relationships can open doors and give you insider info about job opportunities.
✨Tip Number 3
Show off your creativity! Prepare a portfolio that highlights your best content creation work. Whether it’s photography, video, or copywriting, make sure it reflects your unique style and aligns with Wells Cathedral's mission.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the team and contributing to our exciting journey.
We think you need these skills to ace Content Creator
Some tips for your application 🫡
Show Your Creative Side: As a Content Creator, we want to see your creativity shine through in your application. Share examples of your previous work, whether it's photography, video, or writing. Make sure to highlight how your content aligns with the values and mission of Wells Cathedral.
Tailor Your Application: Don’t just send a generic application! We love it when candidates take the time to tailor their CV and cover letter to reflect our goals and the specific role. Mention how your skills can help elevate Wells Cathedral’s brand and visitor experience.
Be Authentic: We appreciate authenticity! Let your personality come through in your writing. Whether it’s in your cover letter or your portfolio, show us who you are and why you’re passionate about content creation and the mission of Wells Cathedral.
Apply Through Our Website: Make sure to apply through our website for the best chance of being noticed. It’s the easiest way for us to keep track of applications and ensures you’re considered for this exciting opportunity at Wells Cathedral!
How to prepare for a job interview at Wells Cathedral
✨Know Your Audience
Before the interview, take some time to research Wells Cathedral and its mission. Understand their values and how they aim to engage with the community. This will help you tailor your responses and show that you're genuinely interested in contributing to their goals.
✨Showcase Your Creativity
As a Content Creator, creativity is key! Prepare a portfolio that highlights your best work in photography, video, and copywriting. Be ready to discuss your creative process and how you can apply it to enhance Wells Cathedral's brand and visitor experience.
✨Engage with Their Vision
Familiarise yourself with the Cathedral's ten-year plan and the Vicars’ Close Project. Think about how your skills can support these initiatives. During the interview, share ideas on content strategies that could elevate their marketing efforts and attract more visitors.
✨Be Ready for Collaboration
Wells Cathedral values teamwork, so be prepared to discuss your experience working with different departments. Highlight examples where you've successfully collaborated on projects, and express your enthusiasm for working alongside various stakeholders to create engaging content.
