At a Glance
- Tasks: Lead creative marketing campaigns to fill our vibrant pubs and boost community engagement.
- Company: Dynamic hospitality brand with a fun culture and a focus on growth.
- Benefits: Competitive salary, 25 days holiday, pension, life assurance, and 30% dining discounts.
- Why this job: Make a real impact in the hospitality industry while working in a creative and collaborative environment.
- Qualifications: 3-5 years marketing experience, strong communication skills, and a passion for hospitality.
- Other info: Hybrid working options available and opportunities for personal development.
The predicted salary is between 40000 - 50000 £ per year.
Do you know how to turn a great idea into a packed pub? Can you create marketing that gets people talking, booking, and coming back for more? If so, we want you on our team!
Based in Bedford, initially for a 9-month FTC, we’re looking for a commercially minded Marketing Manager to lead exciting campaigns that drive awareness, footfall, and revenue across our vibrant pub estate in the UK and France. This is a hands-on role where strategy meets creativity. You’ll shape how our pubs show up in the market – from seasonal campaigns and menu launches to local marketing initiatives that make each pub the heart of its community.
Key accountabilities:- Develop and implement integrated multi-channel marketing strategies to drive awareness, footfall, and revenue across our pubs in line with the Annual Marketing Plan.
- Establish positioning, identify target audiences, and develop marketing plans (tactical and central) with specific objectives across our key trading styles in Managed UK and in France.
- Driving consumer visiting occasions and frequency.
- Make sure each pub has the tools to market their business locally to generate profitable sales, supporting the execution where necessary.
- Development of food and drink offer across our key trading styles to drive volume growth.
- Be the champion of the customer and using the insight to influence campaign, range, concept and menu development across the business.
- Plan, create and execute marketing campaigns in line with the Marketing Calendar for seasonal promotions, events, and launches.
- Oversee the creation of high-quality design, content and promotional materials (print, video, online), working closely with external agencies and in-house content creators and designers.
- Monitor, analyse, and report on campaign performance and ROI.
- Collaborate with Sales, Digital, F&B, Events, and Operations teams to ensure marketing efforts support commercial objectives and deliver value.
- Manage the marketing budget, ensuring effective allocation of resources and spend across channels.
- Stay up to date with industry trends and competitor activity.
- Coaching and development of Marketing Executive.
- 3–5 years of experience in marketing, ideally in the hospitality or travel industry.
- Strong understanding of the marketing funnel and marketing tools and platforms.
- Proficient in content creation, social media management, and marketing automation.
- Excellent verbal and written communication skills.
- Strong project management and organizational abilities.
- Creative thinker with a keen eye for branding and design.
- Comfortable analysing data and translating insights into actionable strategies.
- Proficient with social media platforms (Instagram, Facebook, LinkedIn, TikTok).
- Budget management skills.
- Strong knowledge of design tools such as Canva, Adobe Photoshop, or InDesign.
- Proficiency in Microsoft Office (Word, Excel, PowerPoint).
- £40-50k
- 25 days holiday + bank holidays
- Pension & Life Assurance
- 30% discounts off dining
- Hybrid working if needed
- Fun culture surrounded by great people
If you’re a strategic thinker and results-driven marketer who loves hospitality and understands what makes customers choose one venue over another, we’d love to hear from you.
Pub Marketing Manager — Drive Multi-Channel Growth (Hybrid) in Bedford employer: Wells and Co.
Contact Detail:
Wells and Co. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Pub Marketing Manager — Drive Multi-Channel Growth (Hybrid) in Bedford
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend local events, join relevant groups on social media, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your creativity! When you land that interview, come prepared with ideas for marketing campaigns or strategies that could work for the pubs. This not only demonstrates your passion but also shows that you’re already thinking about how to make an impact.
✨Tip Number 3
Be ready to talk numbers! Brush up on your understanding of ROI and campaign performance metrics. Employers love candidates who can analyse data and translate it into actionable insights, especially in a role focused on driving revenue.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and engaged with our brand!
We think you need these skills to ace Pub Marketing Manager — Drive Multi-Channel Growth (Hybrid) in Bedford
Some tips for your application 🫡
Show Your Passion for Pubs: When you're writing your application, let your love for pubs and hospitality shine through! Share any personal experiences or ideas you have about what makes a pub great. We want to see your enthusiasm for creating memorable customer experiences.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight relevant experience in marketing, especially in the hospitality sector. Use keywords from the job description to show us that you understand what we're looking for and how you can contribute to our vibrant pub estate.
Be Creative!: This role is all about creativity, so don’t be afraid to showcase your innovative ideas in your application. Whether it’s a unique marketing campaign you’ve executed or a fresh concept you’d like to propose, we want to see how you think outside the box!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company culture and values!
How to prepare for a job interview at Wells and Co.
✨Know Your Audience
Before the interview, research the company’s target audience and their marketing strategies. Understand what makes their pubs unique and how they engage with customers. This will help you tailor your answers to show that you can connect with their community.
✨Showcase Your Creativity
Prepare examples of past marketing campaigns you've led, especially those that drove footfall and revenue. Be ready to discuss your creative process and how you measure success. Highlight any innovative ideas you have for seasonal promotions or local marketing initiatives.
✨Be Data-Driven
Familiarise yourself with key performance indicators in marketing. Be prepared to discuss how you’ve used data to inform your strategies in previous roles. This shows that you can analyse campaign performance and make informed decisions to optimise results.
✨Collaborative Spirit
Emphasise your ability to work with cross-functional teams. Share experiences where you collaborated with sales, digital, or operations teams to achieve marketing goals. This demonstrates that you understand the importance of teamwork in driving commercial objectives.