At a Glance
- Tasks: Lead creative marketing campaigns to fill our vibrant pubs with happy customers.
- Company: Dynamic hospitality group with a fun culture and great people.
- Benefits: 25 days holiday, pension, life assurance, and 30% dining discounts.
- Why this job: Make a real impact in the hospitality industry while showcasing your creativity.
- Qualifications: 3-5 years marketing experience, preferably in hospitality or travel.
- Other info: Enjoy hybrid working and excellent career development opportunities.
The predicted salary is between 28800 - 43200 £ per year.
FIXED TERM CONTRACT - Do you know how to turn a great idea into a packed pub? Can you create marketing that gets people talking, booking, and coming back for more? If so, we want you on our team! Based in Bedford, initially for a 9-month FTC, we’re looking for a commercially minded Marketing Manager to lead exciting campaigns that drive awareness, footfall, and revenue across our vibrant pub estate in the UK and France. This is a hands‑on role where strategy meets creativity. You’ll shape how our pubs show up in the market – from seasonal campaigns and menu launches to local marketing initiatives that make each pub the heart of its community.
Key Responsibilities:
- Develop and implement integrated multi-channel marketing strategies to drive awareness, footfall, and revenue across our pubs in line with the Annual Marketing Plan.
- Establish positioning, identify target audiences, and develop marketing plans (tactical and central) with specific objectives across our key trading styles in Managed UK and in France.
- Make sure each pub has the tools to market their business locally to generate profitable sales, supporting the execution where necessary.
- Development of food and drink offer across our key trading styles to drive volume growth.
- Be the champion of the customer and use insight to influence campaign, range, concept and menu development across the business.
- Plan, create and execute marketing campaigns in line with the Marketing Calendar for seasonal promotions, events, and launches.
- Oversee the creation of high-quality design, content and promotional materials (print, video, online), working closely with external agencies and in-house content creators and designers.
- Monitor, analyse, and report on campaign performance and ROI.
- Collaborate with Sales, Digital, F&B, Events, and Operations teams to ensure marketing efforts support commercial objectives and deliver value.
- Manage the marketing budget, ensuring effective allocation of resources and spend across channels.
- Stay up to date with industry trends and competitor activity.
- Coaching and development of Marketing Executive.
What we need:
- 3–5 years of experience in marketing, ideally in the hospitality or travel industry.
- Strong understanding of the marketing funnel and marketing tools and platforms.
- Proficient in content creation, social media management, and marketing automation.
- Excellent verbal and written communication skills.
- Strong project management and organizational abilities.
- Creative thinker with a keen eye for branding and design.
- Comfortable analysing data and translating insights into actionable strategies.
- Proficient with social media platforms (Instagram, Facebook, LinkedIn, TikTok).
- Strong knowledge of design tools such as Canva, Adobe Photoshop, or InDesign.
- Proficiency in Microsoft Office (Word, Excel, PowerPoint).
What’s in it for you!
- 25 days holiday + bank holidays.
- Pension & Life Assurance.
- 30% discounts off dining.
- Hybrid working if needed.
- Fun culture surrounded by great people.
If you’re a strategic thinker and results‑driven marketer who loves hospitality and understands what makes customers choose one venue over another, we’d love to hear from you.
Marketing Manager in Bedford employer: Wells and Co.
Contact Detail:
Wells and Co. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager in Bedford
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on a job opening!
✨Tip Number 2
Show off your creativity! When you get the chance to meet potential employers, bring along a portfolio of your best marketing campaigns. Whether it’s a seasonal promotion or a local initiative, let them see how you can turn ideas into action.
✨Tip Number 3
Be ready to chat about your strategies! Prepare to discuss how you’ve driven footfall and revenue in past roles. Use specific examples that highlight your understanding of the marketing funnel and how you’ve used data to inform your decisions.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative. Make sure to tailor your application to show how your skills align with our needs. It’s a great way to stand out from the crowd!
We think you need these skills to ace Marketing Manager in Bedford
Some tips for your application 🫡
Show Your Creative Side: When applying, let your creativity shine through! Use engaging language and examples that showcase how you've turned ideas into successful marketing campaigns. We want to see your personality and passion for marketing!
Tailor Your Application: Make sure to customise your CV and cover letter for the Marketing Manager role. Highlight your experience in hospitality or travel, and demonstrate how your skills align with our needs. This shows us you’re genuinely interested in joining our team!
Be Data-Driven: We love a good story backed by data! In your application, mention specific metrics or results from past campaigns you've worked on. This will help us see how you can drive awareness and footfall in our pubs.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our vibrant culture and values!
How to prepare for a job interview at Wells and Co.
✨Know Your Audience
Before the interview, research the company’s target audience and their marketing strategies. Understand what makes their pubs unique and how they engage with customers. This will help you tailor your responses and show that you’re aligned with their goals.
✨Showcase Your Creativity
Prepare examples of past marketing campaigns you've led, especially those that drove footfall and revenue. Be ready to discuss your creative process and how you turned ideas into successful promotions. This is a hands-on role, so demonstrating your creativity is key!
✨Be Data-Driven
Familiarise yourself with metrics that matter in marketing, such as ROI and campaign performance. Be prepared to discuss how you’ve used data to inform your marketing decisions in the past. This shows you can blend creativity with analytical thinking, which is crucial for this role.
✨Collaborate and Communicate
Highlight your experience working with cross-functional teams. Discuss how you’ve collaborated with sales, digital, and operations teams to achieve marketing objectives. Strong communication skills are essential, so be ready to demonstrate how you effectively convey ideas and strategies.