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For Companies At a Glance
- Tasks: Drive sales and grow premium hospitality accounts with a chef-centric approach.
- Company: Join Wellocks, a leading UK fresh food distributor with a family-owned culture.
- Benefits: 33 days holiday, employee discounts, volunteering days, and a Cycle to Work Scheme.
- Why this job: Be part of a passionate team that supports chefs with exceptional products.
- Qualifications: Experience in field sales and hospitality, with strong negotiation skills.
- Other info: Dynamic role with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
We’re Hiring: Business Development Manager – London
Are you commercially sharp, passionate about premium food, and credible with chefs and hospitality leaders? Wellocks is looking for an outstanding Business Development Manager to join our team and help shape the future of premium hospitality.
The Role
As our new BDM, you’ll play a key role in growing existing accounts and winning new premium hospitality business. This is a food‑led, commercially focused role where you’ll be as comfortable talking margin as you are talking menus.
You'll be responsible for:
- Delivering sales, margin and growth targets
- Increasing share of wallet through identifying product and category gaps
- Winning new premium hospitality accounts aligned with the Wellocks brand
- Using a consultative, chef‑centric, menu‑led approach to introduce seasonal, specialist and premium ranges
- Positioning Wellocks as a primary or preferred supplier
- Managing a strong pipeline of new and existing opportunities
- Using CRM to maintain activity, pipeline and follow‑up
- Working collaboratively with category, operations and customer service teams to ensure excellent execution
What We’re Looking For
- Field sales / BDM experience
- Experience working with hospitality customers
- Proven success growing existing accounts and closing new business
- Credibility and confidence working with chefs and food‑led operators
- Strong commercial awareness and negotiation skills
- Full UK driving licence
- Foodservice or food wholesale background
- Knowledge of food categories and ingredients
- CRM experience
Why Join Wellocks?
Because you’ll work with exceptional products, inspiring chefs, and a team that genuinely cares about quality and customer experience. If you thrive in premium hospitality and love the buzz of growth, this is the role for you.
Let us tell you some benefits you would receive as a BDM at Wellocks:
- 33 days holiday (inclusive of Bank Holidays)
- Generous employee discounts on all our products
- Fancy volunteering? We will give you one day off a year to take part in volunteering.
- Cycle to Work Scheme that offers discounted bikes and cycling equipment.
- Donate through your pay to a charity of your choice. The money is simply deducted through your pay before tax, so for every pound you donate, the 20p that usually goes to tax will go to the charity instead!
- Holiday Purchase Scheme
- We also have a range of employee assistance services which can be tailored to give you support on things such as finances, health and wellbeing.
About us
Wellocks is one of the leading UK fresh food distributors using the finest ingredients we support chefs with quality ingredients. We offer pre prepared veg items to our customers which is an integral part of our service. We’re proud to be part of the William Jackson Food Group, a dedicated family-owned food business which started in 1851. Our sister businesses are Abel & Cole, Jacksons Bakery and Belazu. Family values and the commitment which comes with such a long-standing business are rooted in our culture here at Wellocks.
Business Development Manager in London employer: Wellocks
Contact Detail:
Wellocks Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks, especially chefs and hospitality leaders. Attend food events, trade shows, or even local meet-ups to make those valuable connections that could lead to your next big opportunity.
✨Tip Number 2
Show off your knowledge! When you get the chance to chat with potential employers, be ready to discuss the latest trends in premium food and how you can help them grow their business. This will show you're not just another candidate, but someone who truly understands the market.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way. Mention something specific from your conversation to remind them of your fit for the role. It shows you're genuinely interested and keeps you top of mind.
✨Tip Number 4
Apply through our website! We want to see your application come through directly. It helps us keep track of candidates and gives you a better chance to stand out. Plus, it shows you're keen on joining the Wellocks family!
We think you need these skills to ace Business Development Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Business Development Manager. Highlight your experience in field sales and working with hospitality customers, as well as any successes you've had in growing accounts or closing new business.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for premium food and your understanding of the hospitality industry. Don’t forget to mention how you can contribute to Wellocks' growth and success.
Showcase Your Commercial Awareness: In your application, demonstrate your strong commercial awareness and negotiation skills. Share specific examples of how you've successfully managed margins and increased share of wallet in previous roles.
Apply Through Our Website: We encourage you to apply through our website for a seamless application process. It’s the best way for us to receive your application and get to know you better!
How to prepare for a job interview at Wellocks
✨Know Your Products Inside Out
As a Business Development Manager, you'll be dealing with premium food products. Make sure you research Wellocks' offerings thoroughly. Understand the unique selling points of their seasonal and specialist ranges so you can confidently discuss how they can benefit chefs and hospitality leaders.
✨Showcase Your Sales Success
Prepare to share specific examples of how you've successfully grown accounts or closed new business in the past. Use metrics to back up your claims, like percentage growth or revenue figures, to demonstrate your commercial awareness and negotiation skills.
✨Emphasise Your Chef-Centric Approach
Since this role requires a consultative, chef-centric approach, think about how you can position yourself as a partner to chefs rather than just a supplier. Be ready to discuss how you would engage with chefs to understand their needs and help them create exceptional menus.
✨Familiarise Yourself with CRM Tools
Wellocks uses CRM to manage their pipeline and follow-ups. Brush up on your CRM experience and be prepared to discuss how you've used these tools in previous roles to maintain customer relationships and track sales activities effectively.
