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For Companies At a Glance
- Tasks: Drive sales and grow premium hospitality accounts with a chef-centric approach.
- Company: Join Wellocks, a leading fresh food distributor passionate about quality ingredients.
- Benefits: 33 days holiday, generous discounts, volunteering days, and employee assistance services.
- Why this job: Be part of a dynamic team that supports chefs and shapes the future of hospitality.
- Qualifications: Experience in field sales, strong commercial awareness, and credibility with chefs.
- Other info: Exciting growth opportunities in a supportive, family-owned business.
The predicted salary is between 36000 - 60000 £ per year.
Are you commercially sharp, passionate about premium food, and credible with chefs and hospitality leaders? Wellocks is looking for an outstanding Business Development Manager to join our team and help shape the future of premium hospitality.
The Role
As our new BDM, you’ll play a key role in growing existing accounts and winning new premium hospitality business. This is a food‑led, commercially focused role where you’ll be as comfortable talking margin as you are talking menus.
You will be responsible for:
- Delivering sales, margin and growth targets
- Increasing share of wallet through identifying product and category gaps
- Winning new premium hospitality accounts aligned with the Wellocks brand
- Using a consultative, chef‑centric, menu‑led approach to introduce seasonal, specialist and premium ranges
- Positioning Wellocks as a primary or preferred supplier
- Managing a strong pipeline of new and existing opportunities
- Using CRM to maintain activity, pipeline and follow‑up
- Working collaboratively with category, operations and customer service teams to ensure excellent execution
What We’re Looking For
- Field sales / BDM experience
- Experience working with hospitality customers
- Proven success growing existing accounts and closing new business
- Credibility and confidence working with chefs and food‑led operators
- Strong commercial awareness and negotiation skills
- Full UK driving licence
- Foodservice or food wholesale background
- Knowledge of food categories and ingredients
- CRM experience
Why Join Wellocks?
Because you’ll work with exceptional products, inspiring chefs, and a team that genuinely cares about quality and customer experience. If you thrive in premium hospitality and love the buzz of growth, this is the role for you.
Let us tell you some benefits you would receive as a BDM at Wellocks:
- 33 days holiday (inclusive of Bank Holidays)
- Generous employee discounts on all our products
- Fancy volunteering? We will give you one day off a year to take part in volunteering.
- Cycle to Work Scheme that offers discounted bikes and cycling equipment.
- Donate through your pay to a charity of your choice.
- Holiday Purchase Scheme
- A range of employee assistance services which can be tailored to give you support on things such as finances, health and wellbeing.
About us
Wellocks is one of the leading UK fresh food distributors using the finest ingredients to support chefs with quality ingredients. We offer pre-prepared veg items to our customers which is an integral part of our service. We’re proud to be part of the William Jackson Food Group, a dedicated family-owned food business which started in 1851.
Business Development Manager employer: Wellocks
Contact Detail:
Wellocks Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Manager
✨Tip Number 1
Network like a pro! Get out there and connect with chefs and hospitality leaders. Attend industry events, join relevant groups on social media, and don’t be shy about reaching out to people in your field. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your knowledge! When you get the chance to chat with potential employers, make sure to highlight your understanding of food categories and ingredients. Share your insights on trends in premium hospitality to demonstrate that you’re not just another candidate, but someone who truly gets the industry.
✨Tip Number 3
Be proactive! Don’t wait for job postings to pop up. Reach out directly to companies you admire, like Wellocks, and express your interest in working with them. A well-timed email can set you apart from the crowd and show your enthusiasm for their brand.
✨Tip Number 4
Utilise our website! When you find a role that excites you, apply through our site. It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining our team and contributing to the future of premium hospitality.
We think you need these skills to ace Business Development Manager
Some tips for your application 🫡
Show Your Passion for Food: When writing your application, let your love for premium food shine through! We want to see how your passion aligns with our mission at Wellocks. Share any relevant experiences that highlight your enthusiasm for the culinary world.
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for the Business Development Manager role. Highlight your field sales experience and any success stories that demonstrate your ability to grow accounts and close new business. We love a good story!
Be Commercially Savvy: Since this role is all about margins and growth, don’t shy away from showcasing your commercial awareness. Use specific examples in your application that illustrate your negotiation skills and understanding of the foodservice industry.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining the Wellocks team!
How to prepare for a job interview at Wellocks
✨Know Your Product Inside Out
Before the interview, make sure you’re well-versed in Wellocks' product range. Familiarise yourself with seasonal and premium offerings, as well as any unique selling points. This will help you speak confidently about how these products can meet the needs of chefs and hospitality leaders.
✨Showcase Your Sales Success
Prepare specific examples of your past successes in growing accounts and closing new business. Use metrics to demonstrate your achievements, such as percentage growth or revenue generated. This will show that you have the commercial awareness and negotiation skills they’re looking for.
✨Understand the Hospitality Landscape
Research the current trends in the hospitality industry, especially around premium food. Be ready to discuss how you can leverage these trends to win new accounts and grow existing ones. This shows that you’re not just a salesperson but someone who understands the market.
✨Be Ready to Collaborate
Since the role involves working closely with various teams, think of examples where you’ve successfully collaborated in the past. Highlight your ability to work with category, operations, and customer service teams to ensure excellent execution. This will demonstrate that you’re a team player who can drive results.
