At a Glance
- Tasks: Support marketing activities across hospitality, retail, leisure, and events.
- Company: Wellington Estates, a diverse and premium estate portfolio.
- Benefits: Flexible part-time hours, excellent staff discounts, and skill development opportunities.
- Other info: Opportunity to work on exciting projects and develop modern digital skills.
- Why this job: Shape digital communication strategies and gain hands-on experience in a collaborative environment.
- Qualifications: Experience with email marketing and social media platforms; strong organisational skills.
The predicted salary is between 15000 - 20000 £ per year.
This role supports the delivery of marketing and communication activities across the estate’s portfolio, including hospitality, retail, leisure and events. Working closely with the Marketing & Digital Operations Manager you will help shape and execute email marketing, customer messaging on WhatsApp and Meta platforms, audience management and the long‑term CRM and digital strategy.
KEY RESPONSIBILITIES- CRM & Email Marketing
- Plan, create and schedule email campaigns across multiple brands
- Assist with audience segmentation and list management to improve targeting and engagement
- Monitor campaign performance and provide insights for optimisation
- Meta Messaging & Customer Communications
- Roll out and manage messaging channels (WhatsApp, Messenger, Instagram DM)
- Develop messaging workflows, responses and automation opportunities
- Establish best practices for customer communication across messaging channels
- Audience Management & Data
- Maintain and organise CRM data for accuracy and effective targeting
- Identify audience trends, behaviours and engagement opportunities
- Support development of customer journeys across digital touchpoints
- Digital Strategy Development
- Contribute to a 2‑year digital plan and CRM strategy
- Map future opportunities for automation, personalisation and audience growth
- Research emerging trends and digital tools relevant to the estate
- Influencer & Engagement Support
- Assist with influencer outreach and relationship management
- Plan and coordinate digital competitions and campaigns
- Track engagement performance and campaign outcomes
- Internal Communications
- Create and schedule content for internal channels (intranet updates, staff app notifications)
- Support clear and consistent communication across teams and departments
- Website
- Support content updates, digital administration and campaign implementation with the website designer & developer
- Other
- Provide wider support to the marketing team across campaigns and projects as required
- Experience with email marketing platforms (e.g. Mailchimp or similar)
- Good understanding of social media and messaging platforms, particularly Meta (Facebook, Instagram, and WhatsApp)
- Highly organised, with the ability to manage multiple tasks and priorities; strong attention to detail and accuracy when working with data
- Analytical mindset with an interest in campaign performance and optimisation
- Excellent written communication skills, with a clear, audience‑focused tone
- Right to work in the UK (sponsorship not available)
- Desirable: experience with CRM systems or customer data platforms, automation tools, customer journey mapping, influencer campaigns, internal comms platforms or staff engagement apps
- Opportunity to work across a diverse and premium estate portfolio spanning leisure, hospitality, retail and events
- Opportunity to develop skills across modern digital channels including messaging, automation and audience segmentation
- Hands‑on involvement in shaping CRM and digital communication strategy
- A collaborative and supportive working environment
- Flexible, part‑time working arrangement
- Excellent staff discounts available across all Wellington Estate businesses including Wellington Country Park, Wellington Farm Shop, Wellington Riding, The Barns at Wellington, The Iron Duke, Wellington Arms Hotel, and Bruce’s Doggy Daycare
CRM & DIGITAL ASSISTANT at Wellington Estates employer: Wellington Estates
Wellington Estates is an exceptional employer, offering a unique opportunity to work within a diverse and premium estate portfolio that includes leisure, hospitality, retail, and events. With a collaborative and supportive work culture, employees benefit from flexible part-time arrangements, excellent staff discounts across various estate businesses, and the chance to develop valuable skills in modern digital channels. This role not only allows for hands-on involvement in shaping CRM and digital strategies but also fosters personal growth and engagement in a vibrant community.
StudySmarter Expert Advice🤫
We think this is how you could land CRM & DIGITAL ASSISTANT at Wellington Estates
✨Get Involved in Local Events
Marketing pros thrive on connections, so why not get yourself out there? Attend local events or trade shows related to marketing-communications. These are great opportunities to meet potential employers and other marketers who might have insider info about openings at places like Wellington Estates.
✨Utilise Marketing Communities
Join online marketing communities and forums. Platforms like LinkedIn or Facebook have groups specifically for marketing and communications where job leads get shared frequently. Engage in conversations to showcase your knowledge and make connections that could lead to your part-time position!
✨Showcase Your Skills Online
As you’re looking for part-time work, having a strong online presence can really help us. Create a portfolio website to showcase your campaigns, writing, and any projects you've worked on. Share your expertise on social media; it helps you to stand out to potential employers like Wellington Estates.
✨Apply Through Our Website
When you spot a part-time role, especially at places like Wellington Estates, don’t hesitate to apply directly through our website! This shows your enthusiasm and commitment right from the start. Plus, it often gives you a better chance of getting noticed in the application pile.
We think you need these skills to ace CRM & DIGITAL ASSISTANT at Wellington Estates
Some tips for your application 🫡
Show Off Your Creative Flair:In marketing communications, we love to see creativity shine through! Use your CV and cover letter to showcase any campaigns you've worked on or even personal projects that highlight your skills. Whether it's social media content, email marketing, or branding, let your unique voice and ideas shine.
Know the Market and the Company:Before applying to Wellington Estates, do a little homework on their marketing approach and campaigns. Tailor your application to reflect your understanding of their brand voice. Mention specific examples of their work that resonate with you in your cover letter - it shows you’re genuinely interested and engaged!
Flexibility is Key:Since this is a part-time role, don’t forget to highlight your availability in your application. We want to see your openness to work flexible hours that fit both your schedule and the company's needs. This shows you’re prepared and committed!
Include Your Portfolio:If you’ve got a portfolio or even a few examples of your work, make sure to attach them or link to them in your application. We want to see what you’ve created, whether it's blogs, social media posts, or PR materials. It’s an excellent way to demonstrate your skills and experiences visually!
How to prepare for a job interview at Wellington Estates
✨Show Off Your Portfolio
Make sure to bring along some examples of your past work, whether it’s social media campaigns, email newsletters, or any content you’ve created. You'll want to showcase your style and effectiveness—this is our chance to shine a light on our creative side!
✨Brush Up on Marketing Tools
Be prepared to chat about the marketing tools you’ve used, like Google Analytics, Hootsuite, or Canva. Familiarity with these platforms can really set us apart and show that we're ready to dive in and start contributing from day one.
✨Emphasise Your Flexibility and Learning Mindset
Since this is a part-time gig, let’s talk about how you plan to manage your time effectively while juggling other commitments. Employers love candidates who can learn quickly and adapt—so highlight your willingness to grow in the role!
✨Bring Questions About Team Dynamics
Ask about the team you’ll be working with and how communications flow within the company. This shows that we’re not just interested in the role, but also in how we’ll fit into their existing marketing squad at Wellington Estates—it's all about teamwork!
