At a Glance
- Tasks: Lead the creative direction for Wellgard's brand across packaging, ecommerce, and marketing.
- Company: Join one of the UK's fastest-growing wellness brands in a dynamic design role.
- Benefits: Competitive salary, milestone bonuses, flexible hours, and free onsite parking.
- Other info: Work directly with the Founder and utilise AI tools to enhance your creative process.
- Why this job: Shape the future of a brand and make a real impact on its visual identity.
- Qualifications: 6-8 years in design with a strong portfolio showcasing brand identity and packaging.
The predicted salary is between 50000 - 65000 £ per year.
Location: Brighton (in-office, full-time on site, not remote or hybrid)
Contract: Full-time, permanent
Reporting to: Founder
ABOUT WELLGARD
Wellgard is one of the UK's fastest-growing wellness brands, reaching millions of customers in the UK. Design is core to our strategy: it's how we stand out, build trust and create products people love.
THE ROLE
This is our first Senior Brand Designer hire, a senior individual contributor role reporting directly to the Founder. You'll own how Wellgard looks and feels across packaging, ecommerce, social and marketing, setting the creative direction and doing the hands-on work yourself. You'll have real freedom to evolve the visual identity and set the creative standard for the business.
AI-NATIVE BY DEFAULT
We want someone who naturally works AI into their process, using tools like ChatGPT, Claude, Midjourney, Photoshop AI, Figma AI or Runway to speed up ideation, prototyping and production. AI removes the repetitive work, your taste and judgment drive the quality. If you're curious and experimental with new tools, you'll fit in.
WHAT YOU'LL DO
- Brand ownership: maintain and evolve Wellgard's brand guidelines, design systems and visual language, and raise the quality bar across every customer touchpoint.
- Art direction: develop creative concepts for campaigns and launches, art direct AI-generated imagery, and define the brand's aesthetic through typography, colour, composition and photography.
- Packaging: design new product packaging and refresh existing lines.
- Ecommerce: create product gallery images and A+ Content for Shopify, Amazon and TikTok Shop that build trust and improve conversion.
- AI workflow: use AI tools throughout ideation, image generation and production, and help shape how the wider team adopts AI in creative work.
- Collaboration: work closely with marketing team championing high standards across the business.
WHAT WE'RE LOOKING FOR
- Experience: 6-8 years in brand, graphic or visual design, in-house or at a leading creative agency. A portfolio spanning brand identity, packaging, ecommerce and marketing that shows you can lead a brand system, not just execute inside one, whether that's a full identity build, a major rebrand, or scaling a young brand's visual language.
- Design skill: Strong command of typography, colour theory, composition, visual hierarchy, spacing and photography/art direction. Obsessive attention to detail and consistency across a brand system. An understanding that good design builds trust and drives purchase decisions, not just looks good.
- Technical: Expert in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and strong in Figma. Comfortable using generative AI tools as part of a creative workflow. Strong communication skills and able to own projects independently end to end.
- Bonus points: Packaging design experience. Background in wellness, beauty or high-end consumer brands. Agency experience. Photography or art direction experience. Motion design or video editing.
WHY THIS ROLE MATTERS
Wellgard wants to become one of the UK's most recognised wellness brands. That doesn't happen without someone making the calls on how the brand looks, feels and is remembered by millions of customers, and right now that job doesn't exist yet. You'd hold it. There's no existing system to fit into and no senior designer above or below you, so the packaging on shelf, the product pages that convert or don't, and the first impression on TikTok are yours to decide, not adapt. What Wellgard looks like in three years starts with the calls you make in the first one, which is also why landing the brand system carries its own milestone bonus.
You'd make them with direct access to the Founder, fast execution, and daily exposure to how ecommerce actually works at scale, seeing which designs move product across Shopify, Amazon and TikTok Shop and adjusting in real time. And you'd do it with full support to work the way the best designers already are, with AI built into the process from day one rather than resisted. Once the brand system and direction are in place, freelance budget is there to take the repetitive production work off your plate, so your time stays on the decisions that actually shape the brand.
COMPENSATION & BENEFITS
£50,000-£65,000 depending on experience, plus discretionary annual bonus. A milestone bonus for landing Wellgard's brand system and guidelines. 23 days annual leave plus UK bank holidays, and your birthday off. Latest AI tools and creative software, high-performance laptop, and a 49" ultrawide monitor. Free onsite parking. Flexible start times (8am, 9am or 10am). Friday team lunches from Brighton's best local spots, two company socials a year, and a fully stocked kitchen with unlimited Wellgard products.
HOW TO APPLY
Send your CV and, most importantly, your portfolio. Applications without a portfolio won't be considered, it's the main thing we'll judge your application on initially. Also list at least 5 brands whose design or visual identity you admire, we'll dig into why at interview. No recruitment agencies, please. Direct applicants only.
Senior Brand Designer - Wellgard in Brighton employer: Wellgard
Wellgard is an exceptional employer located in the vibrant city of Brighton, offering a unique opportunity for a Senior Brand Designer to shape the visual identity of one of the UK's fastest-growing wellness brands. With a strong emphasis on design and innovation, employees enjoy a collaborative work culture, flexible start times, and access to the latest AI tools, all while being directly involved in impactful projects that drive brand recognition. The company also prioritises employee growth with milestone bonuses and a supportive environment that encourages creativity and experimentation.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Designer - Wellgard in Brighton
✨Show Off Your Skills with a Killer Portfolio
As a graphic designer, your portfolio is your secret weapon! Make sure it's not just a collection of your work but showcases your creative process too. Use platforms like Behance or Dribbble to share your designs and gain visibility within the design community.
✨Get Involved in Design Meetups
Networking is key in the design world! Check out local design meetups or workshops where you can connect with other creatives and potential employers. This is a goldmine for finding unadvertised job openings at companies like Wellgard.
✨Tailor Your Applications
When you’re applying for a full-time role at a creative company like Wellgard, don’t go for a one-size-fits-all approach. Ensure your application highlights specific projects or styles that align with their brand image, showing that you’re a perfect fit for their team.
✨Leverage Social Media
Don't underestimate the power of social media in landing your dream design job! Share your work on platforms like Instagram or Pinterest, and engage with accounts from your desired companies—this could put you on their radar before they start hiring.
We think you need these skills to ace Senior Brand Designer - Wellgard in Brighton
Some tips for your application 🫡
Showcase Your Portfolio:Your portfolio is your visual CV! Make sure to include a link to your best design projects that showcase your creativity and versatility. Tailor it to include works that relate to the kind of design work Wellgard does, so they can see you in action.
Tailor Your CV for Design:When crafting your CV, highlight your design skills and software proficiencies, like Adobe Creative Suite or Sketch. Mention any relevant experience you have with branding, UI/UX design, or typography, as we want to see how you fit in with the creative team at Wellgard.
Craft a Compelling Cover Letter:In your cover letter, share your design philosophy and what excites you about working at Wellgard. Let us know how you approach your design projects and any specific campaigns or themes that resonate with you, showing we’re not just a good fit but a perfect match!
Highlight Collaboration Skills:As a graphic designer, you often work with various teams and stakeholders. In your application, mention experiences where you've collaborated with others to bring a project to life, whether it's with clients, writers, or developers. This shows you can thrive in a team environment, which is key at Wellgard.
How to prepare for a job interview at Wellgard
✨Get Your Portfolio Ready
Your portfolio is your secret weapon in graphic design interviews! Make sure it's showing off your best work, with a variety of styles and projects that highlight different skills — from branding to digital illustration. Be prepared to talk through each piece, focusing on your creative process and the tools you used.
✨Know Your Design Tools Inside Out
Familiarity with software like Adobe Creative Suite is a must! Brush up on your skills with Photoshop, Illustrator, and InDesign, as interviewers might dive into specific technical questions or ask for your workflow. If you’ve worked with any innovative tools or techniques, don't hesitate to showcase that expertise!
✨Prepare for Design Challenges
Some companies may throw a design challenge your way during the interview! This might involve sketching out ideas or solving a branding issue on the spot. Practising these quick thinking exercises beforehand can help us show off our creativity and adaptability.
✨Passion Counts
For a full-time position, showing genuine enthusiasm for design is key! Talk about your inspirations, the projects you're excited about, and why you're drawn to Wellgard. They want to see not just a skilled designer, but someone who'll bring passion and fresh ideas to the team.
