At a Glance
- Tasks: Lead the development of Wellcome's digital content strategy and oversee a talented team.
- Company: Join the Wellcome Trust, a global leader in health and science funding.
- Benefits: Competitive salary, flexible hybrid working, and a commitment to diversity and inclusion.
- Other info: Dynamic environment with opportunities for professional growth and innovation.
- Why this job: Make a real impact by shaping how we communicate vital health challenges globally.
- Qualifications: Proven experience in digital content strategy and leading high-performing teams.
The predicted salary is between 70080 - 87600 £ per year.
The Wellcome Trust is a global charitable foundation. We improve health for everyone by funding science, leading policy and advocacy campaigns, and building partnerships. We plan to spend £16bn over the next ten years, funding new discoveries in life, health, and wellbeing, and taking on three global health challenges: mental health, infectious disease and climate and health.
We are looking for a Content Lead to join our Corporate Affairs – Communications team. You'll join the News and Content team within Corporate Affairs, reporting to the Head of News & Content and leading a team of seven digital content specialists. Working closely with colleagues across Communications, Brand and Corporate Communications, Media and Planning and Wellcome's programme teams, you'll play a key role in shaping how the Wellcome Trust communicates its mission and work to audiences around the world.
As Content Lead, you will lead the development and delivery of Wellcome's digital content strategy across all of Wellcome Trust’s work, ensuring our content is insight-led, audience-focused and aligned to organisational priorities. You'll oversee the creation, optimisation and distribution of compelling digital content across owned and paid channels, translating complex scientific and policy topics into clear, engaging stories that strengthen Wellcome's influence and reputation. You'll use audience insights, analytics and AI-powered tools to shape editorial direction, identify emerging opportunities and continuously improve performance. You'll also lead and develop a high-performing team, providing editorial leadership, coaching and capability building, while working collaboratively with senior stakeholders across the organisation to deliver integrated communications campaigns and respond to emerging issues.
We're looking for an experienced digital content leader who combines strategic thinking with excellent editorial judgement and a passion for creating engaging content that delivers impact. You'll be comfortable leading teams through change, influencing senior stakeholders and using insight, data and innovation to shape digital storytelling. You'll bring experience of developing high-profile digital content strategies, leading multidisciplinary teams and building an inclusive, collaborative culture. You'll also be confident managing competing priorities, developing others and ensuring content is accessible, evidence-based and aligned with organisational goals.
Minimum Criteria:
- Substantial experience leading and developing high-performing mid-sized teams and commissioning and managing external agencies, ideally through periods of change, with demonstrable experience coordinating budgets, timelines or resources across multiple projects.
- Significant experience in leading a team to develop digital content strategy, with demonstrable experience leading high-profile campaigns utilising a full mix of paid and organic content strategy.
- Proven ability guiding teams to apply strong editorial judgement and understanding how to shape narratives across multiple channels while translating complex or technical information into clear, engaging digital content for diverse audiences.
- Experience working with analytics dashboards, SEO tools, social insights and performance measurement frameworks.
- Experience designing and leading mentoring/training to futureproof digital storytelling, content design, including the use of AI-assisted tools.
Our Hybrid Way of Working: We understand that our colleagues have commitments and personal interests outside of work and we strive to build a flexible working environment, in which people can perform at their best. At Wellcome we have a hybrid way of working which is 3 days in our Euston Road offices (Tuesday, Wednesday and Thursday) with the remaining 2 days working either remotely or in the office.
Diversity and Inclusion is at the heart of everything we do. Diversity and Inclusion is a priority at Wellcome. We are committed to cultivating a fair and inclusive environment, where everyone can be themselves and thrive. We are happy to discuss flexible working options for all roles. We work to ensure that our recruitment processes are as inclusive as possible to everyone. This includes making adjustments for people who have a disability or long-term condition.
Content Lead in London employer: Wellcome
The Wellcome Trust is an exceptional employer, offering a dynamic work environment that fosters creativity and collaboration. With a strong commitment to diversity and inclusion, employees benefit from a flexible hybrid working model and opportunities for professional growth within a globally impactful organisation dedicated to improving health for everyone. Joining the Corporate Affairs team as a Content Lead means being at the forefront of innovative communication strategies that shape public understanding of vital health issues.
StudySmarter Expert Advice🤫
We think this is how you could land Content Lead in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Wellcome and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Wellcome are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Wellcome on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Wellcome. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Content Lead in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Wellcome. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Wellcome:Show us that you’ve done your homework! In your application, briefly mention what you admire about Wellcome’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Wellcome
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Wellcome will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Wellcome, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
