At a Glance
- Tasks: Create engaging content and promote our vibrant care homes.
- Company: Join a family-run business that values personality and creativity.
- Benefits: Competitive pay, wellbeing initiatives, and flexible work options.
- Other info: Dynamic role with opportunities for creativity and community engagement.
- Why this job: Make a real difference by telling the unique stories of our residents.
- Qualifications: Experience in marketing, strong communication skills, and a passion for storytelling.
The predicted salary is between 30000 - 40000 £ per year.
A little bit about us
Here at Wellburn, our lovely family-run business operates a little differently to a lot of other businesses. We don't hire robots. We hire people. Everyone is different, and we love that. Our recruitment policy is as much about personality as it is about qualifications. We need you to fit in and be part of the team. Part of the family.
At Wellburn, we're passionate about creating exceptional experiences for our residents, their families, and the communities we serve. We believe every home has a unique story to tell, and we're looking for someone creative, enthusiastic and people-focused to help us tell those stories.
About the role
We are looking for a driven and creative Marketing Coordinator to support our wider Marketing team in creating engaging content and promoting the fantastic work taking place across our homes. This is a varied and hands-on role that will see you regularly visiting our care homes, supporting events, capturing content, and working closely with our Lifestyle Coordinators to showcase the vibrant communities within Wellburn. You will play an important role in helping our homes build local relationships, strengthen community engagement, support occupancy, and celebrate the wonderful moments that happen every day.
We're looking for someone who has a passion for storytelling, so crafting narratives and sharing authentic experiences, as well as in-person confidence in and around our homes is essential.
Key responsibilities
- Write compelling copy for internal and external communications, including newsletters, marketing materials, website content, and press releases.
- Contribute content to our company magazine, The Wellburn Post.
- Assist with the creation of marketing collateral and promotional materials.
- Support marketing campaigns designed to drive enquiries and occupancy across the group.
- Build relationships with local communities, organisations, and stakeholders to increase awareness of our homes and services.
- Work closely with Lifestyle Coordinators, sharing ideas and best practices to maximise engagement and participation.
Events coordinating
- Attend and support events across our care homes, helping to ensure they are promoted effectively and successfully delivered.
- Capture photography and video content for marketing and promotional purposes.
Social media support
- Assist in managing Wellburn's social media platforms, creating engaging and relevant content.
- Assist in monitoring social media activity and identify opportunities to increase engagement and reach.
About you
We're looking for someone who is creative, organised, confident and passionate about storytelling. You'll ideally have:
- Experience in a marketing, communications or content creation role.
- Excellent written and verbal communication skills.
- Strong copywriting skills and attention to detail.
- Experience managing social media platforms.
- A good eye for photography and content creation.
- The ability to build positive relationships with a wide range of people.
- Excellent organisational skills and the ability to manage multiple projects.
- A proactive and enthusiastic approach to work.
- A genuine interest in community engagement and promoting positive experiences.
- A full UK driving licence is essential, and access to your own vehicle would be advantageous, as regular travel between homes will be required.
Why join Wellburn?
At Wellburn, you'll be joining a supportive, friendly team where your ideas are valued and your work genuinely makes a difference. Every day brings something different, and you'll have the opportunity to help tell the stories of the incredible residents, colleagues and communities that make Wellburn such a special place to be.
Benefits
As well as working alongside a dedicated team, working at Wellburn also brings extra benefits including:
- Excellent rates of pay
- Ongoing wellbeing and mental health initiatives
- Home and Tech Scheme
- Cycle to Work Scheme
- £500 refer a friend scheme **subject to terms
Marketing Coordinator employer: Wellburn Care Homes
At Wellburn, we pride ourselves on being a family-run business that values individuality and creativity. As a Marketing Coordinator, you'll be part of a supportive team where your contributions directly impact the lives of our residents and the communities we serve. With excellent pay, ongoing wellbeing initiatives, and opportunities for personal growth, Wellburn is an exceptional employer dedicated to making a meaningful difference every day.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Coordinator
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Wellburn Care Homes and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Wellburn Care Homes are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Wellburn Care Homes on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Wellburn Care Homes. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Coordinator
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Wellburn Care Homes. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Wellburn Care Homes:Show us that you’ve done your homework! In your application, briefly mention what you admire about Wellburn Care Homes’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Wellburn Care Homes
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Wellburn Care Homes will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Wellburn Care Homes, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
