Media Delivery & AI Governance Manager
Function: Marketing Location:
London, LND, GB
Work Arrangement: Hybrid
Position Title: Media Delivery & AI Governance Manager
Location: Hybrid
Reports to: Media Director, Professional Beauty
Direct Reports: 0
ABOUT THE WELLA COMPANY
Together, WEenable individuals to look, feel, and be their true selves.
THE ROLE
As Wella’s Media Delivery & AI Governance Manager, you will lead the operational backbone of our global media programs, ensuring excellence in governance, taxonomy, and reporting while embedding AI-driven solutions into every facet of media delivery. This role is pivotal to our “DataDriven Demand Generation” (3DG) strategy, combining rigorous data management with cutting-edge AI tools to maximize media ROI and operational efficiency.
KEY RESPONSIBILITIES
1. End-to-End Media Operations, AI Agent Delivery
Oversee global media campaign delivery and optimization, ensuring timely execution, budget accuracy, and KPI attainment.
Drive in-housing of media data (planning, competitive intelligence, and actuals reporting) to enable centralized insights and faster decision-making.
Own creation of media AI Agent delivery program across all aspects of media delivery, in partnership with Wella’s key media agency partners
2. AIPowered Media Program Leadership
Lead the setup, calibration, and continuous improvement of AI programs:
Marketing Mix Modeling via Analytic Partners
AI-driven Creative Measurement using CreativeX
AI-powered Brand Health Tracking through Bera.AI
Ensure data consistency across AI systems and embed insights into campaign planning and execution.
3. Media Taxonomy & Governance Excellence
Develop and maintain a standardized media taxonomy across all channels and markets. In partnership with Tech team, identify AI data quality-check capabilities to maintain taxonomy
Implement governance frameworks to ensure compliance, data integrity, and consistency across platforms.
Introduce automation and standardized AI workflows for campaign delivery and reporting.
4. Vendor & Network Relationship Management
Act as the primary liaison with Digitas and other agency partners, supporting agency evaluation and performance reviews.
Build strong relationships with AI and media tech vendors (CreativeX, Bera.AI, Analytic Partners, etc.), monitoring platform enhancements and leveraging new features.
5. Ad Tech Stack Management & Verification
Oversee ad stack components for media verification (brand safety, viewability, fraud prevention). Collaborate with Tech team to ensure architectural guidelines adherence.
Ensure proper configuration and governance of verification tools to maintain compliance and campaign quality.
Review and drive AI-powered solutions to enhance verification standards and strengthen fraud detection capabilities, ensuring continuous improvement and alignment with industry best practices.
6. Budget Management & Financial Governance
Manage global media budgets across planning cycles with precision and transparency.
Track actuals versus planned spend, provide variance analysis, and support finance teams with forecasting and reconciliation.
Embed AI-driven insights into budget allocation to optimize investment efficiency.
7. Reporting & Insights
Design dashboards and reporting frameworks that translate AI-derived insights into actionable business decisions.
Communicate media delivery health, risks, and opportunities to senior leadership in a clear, data-driven manner.
ESSENTIAL SKILLS, EXPERIENCE & QUALIFICATIONS
Proven experience in global media operations and governance, preferably in a brand or agency context.
Strong understanding of AI-powered measurement tools and integrated media ecosystems.
Expertise in media taxonomy, data governance, and reporting automation.
Familiarity with ad tech stack management and verification solutions.
Excellent analytical skills—comfortable interpreting data and embedding insights into operational improvements.
Outstanding communicator and relationship-builder, adept at cross-functional collaboration and vendor management.
Ability to manage multiple streams simultaneously in a dynamic, global environment.
WHAT WE OFFER
25 days holiday + additional day off for your birthday (not including bank holidays)
3 days’ personal leave for your own signification life events
2 paid days off for volunteering/charity work
Optional Wella Pension Scheme (8% employer contribution, 3% employee contribution)
Optional Family Private Medical Insurance Cover
Income Protection
Life Insurance (8x base salary up to 2 million payable in the event of your death in service of Wella)
Staff Discount (80% of all hair products, 40% OPI, 1 x 50% ghd)
EAP (Employee Assistance Program)
Enhanced maternity, paternity, and adoption leave
Gym Benefits
Eye Tests
WOW Program (Bonus following exit from KKR, eligible after successful probation. For permanent employees only)
Workplace/Nursery Benefits
4 weeks working remotely abroad
Early Friday Finish during Summer
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