At a Glance
- Tasks: Drive category growth and engage with major UK retailers through creative insights.
- Company: Join Wella Company, a leading beauty brand with a vibrant culture.
- Benefits: Enjoy 25 days holiday, flexible working, and generous staff discounts.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Make an impact in the beauty industry while developing your marketing skills.
- Qualifications: Experience in trade marketing or category management is essential.
The predicted salary is between 51750 - 63250 £ per year.
Location: Wimbledon (Hybrid, 2 days in office)
Reports to: Associate Director Trade Marketing
ABOUT THE WELLA COMPANY
Together, we enable individuals to look, feel, and be their true selves. Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.
THE ROLE
We are actively looking for a Category & Trade Marketing Manager to develop and deliver our category growth plans for both the Hair Colourants and Hair Styling categories in several major UK retailers. The role requires an individual who can translate multiple sources of insight (consumer, shopper, category and retailer) into compelling insights to drive growth for the category and for Wella. Success depends on the ability to engage and inspire the customer through creative storytelling linked to tangible recommendations, and to build trusted, enduring customer relationships that ensure Wella has more than its fair share of voice in executional decisions. Success will be measured through Category Captaincy/Advisory status, Perfect store metrics and innovation/activation KPIs including distribution and merchandising.
We are looking for a true team player with the ability to flex across customers and responsibilities and collaborate effectively with the wider Trade Marketing Team which also includes Strategic Revenue Management. The individual will demonstrate strong cross-functional working with the Sales and Brand Team whilst driving a category and shopper-first mentality within the Retail Hair organisation.
KEY RESPONSIBILITIES
- To drive category engagement across selected UK Retail customers through building and nurturing trusted relationships with retailer counterparts at Buyer, Merchandiser and Senior Buyer level.
- Actively translate and tailor Category Visions (1-3 year) and Growth Stories to channel and customer to excite the retailer about the growth opportunities within the category.
- A hands-on approach to data to translate market, retailer consumer and shopper analysis into compelling insights to drive actionable recommendations across all category management levers.
- Leadership and delivery of range Review activities for key customers by consolidating key sources of information and creating a customer and category-centric proposal.
- Ownership of KPIs, category, retailer, and shopper trends to help identify broader business opportunities and inspire creative ideas.
- To help develop the rest of the Retail Hair organisation in basic category management principles.
- Provision of regular reporting for internal and external stakeholder; to include monthly retailer reporting, category strategy scorecards, competitor reviews and range review evaluations.
- Cross-functional working.
- Input into the ongoing development of the Category Vision and Drivers and Perfect Store program, ensuring relevance for channel and customer.
- Work with broader Trade Marketing Team, including Trade Marketing, CMI and SRM to ensure that customers and channels are represented in broader decisions.
- Be the conduit between Brand Marketing and Sales Teams to ensure Retail Hair strategy is applied, customised and executed with excellence.
- Continue to refine the ways of working for Trade Marketing in Retail Hair, developing efficient in team and cross functional processes.
- Be the expert and driver of Category Growth Story and Category Management to improve commercial performance.
- Help shape commercial agenda through provision of relevant category insight.
ESSENTIAL SKILLS, EXPERIENCE & QUALIFICATIONS
- We are looking for a self-motivated individual with energy, enthusiasm and a dedication to succeed. You will be given responsibility from the start and will be expected to take charge and make things happen.
- Operated successfully at NAM / Category Manager/ Buyer/ Trade Marketing level.
- Advanced capability in Category Management principles and building Category Visions.
- Advanced planning and prioritisation skills to be able to manage multiple customers and projects.
- A proficient understanding of consumer insights and an advanced understanding of shopper and retailer.
- Advanced communication and influencing skills.
- Advanced analytical skills with strong attention to detail.
- The ability to translate data into compelling insights.
- Strong commercial acumen including a high awareness of what it takes to win in the retail and customer environment.
- A true team-player with the ability to collaborate effectively across a diverse set of roles.
WHAT WE OFFER
- 25 days holiday + additional day off for your birthday (not including bank holidays).
- 3 days personal leave for your own significant life events.
- 2 paid days off for volunteering/charity work.
- Optional Wella Pension Scheme (8% employer contribution, 3% employee contribution).
- Optional Family Private Medical Insurance Cover.
- Income Protection.
- Life Insurance (8x base salary up to 2 million payable in the event of your death in service of Wella).
- Staff Discount (80% of all hair products, 40% OPI, 1 x 50% ghd).
- EAP (Employee Assistance Programme).
- Enhanced maternity, paternity, and adoption leave.
- Eye Tests.
- WOW Programme (Bonus following exit from KKR, eligible after successful probation).
- Workplace/Nursery Benefits.
- 4 weeks working remotely abroad.
EEO OPPORTUNITIES
The Wella Company wants to meet the aims and commitments set out in its equality policy. This includes not discriminating under the Equality Act 2010 and building an accurate picture of the make-up of the workforce in encouraging equality and diversity. We offer equal employment opportunity to qualified individuals without regard to race, religion or belief, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital or civil partnership, pregnancy and maternity, veteran status, or any other characteristic protected by law. Wella Company with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us.
We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results.
Category and Trade Marketing Manager, 12 Month FTC in London employer: Wella
Wella Company is an exceptional employer that fosters a dynamic and inclusive work culture, perfect for those passionate about beauty and e-commerce. With a strong focus on employee growth, we offer numerous opportunities for professional development and career advancement, all while working remotely in a supportive environment that values innovation and collaboration.
StudySmarter Expert Advice🤫
We think this is how you could land Category and Trade Marketing Manager, 12 Month FTC in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Wella and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Wella are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Wella on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Wella. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Category and Trade Marketing Manager, 12 Month FTC in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Wella. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Wella:Show us that you’ve done your homework! In your application, briefly mention what you admire about Wella’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Wella
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Wella will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Wella, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
