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- Tasks: Lead the eCommerce strategy for TikTok Shop and OPI.com, driving sales and enhancing online presence.
- Company: Join Wella Company, empowering individuals to express their true selves through beauty products.
- Benefits: Enjoy 25 days holiday, remote work options, gym benefits, and a bonus after probation.
- Why this job: Be part of a dynamic team, shaping the future of eCommerce in a vibrant industry.
- Qualifications: 2-4 years in eCommerce, experience with TikTok Shop, and strong project management skills required.
- Other info: Hybrid work arrangement with opportunities for personal growth and community involvement.
The predicted salary is between 36000 - 60000 £ per year.
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eCommerce Manager – TikTok Shop & DTC, London
Location: London, United Kingdom
Job Category: Other
EU work permit required: Yes
Job Reference: 7333fb4c986a
Job Views: 8
Posted: 01.08.2025
Expiry Date: 15.09.2025
Job Description:
London, LND, GB
Work Arrangement: Hybrid
eCommerce Manager – TikTok Shop & DTC
Function: Sales
Location: Wimbledon, (2 days)
Reports to: Associate Director, E-Commerce
Scope / Brands: OPI, Clairol, Wella Care, Nioxin
About The Wella Company
Together, we enable individuals to look, feel, and be their true selves.
The Role
Wella Company seeks a talented, ambitious, and innovative eCommerce Manager to drive the DTC platform of OPI.com and TikTok Shop operated via a distributor. Brands include OPI, with expansion into Wella Care and Clairol. This role involves website ownership and commercial responsibilities.
Responsibilities include developing tools to drive DTC via owned platforms or social selling, working with the Associate Director E-Commerce to maximize communication, and ensuring sales targets are met monthly. The role aims to develop online presence and increase revenue.
Key Responsibilities
- Strategy: Define and implement the UK eCommerce strategy, challenge commercial teams, and present to senior management. Collaborate with Brand, Trade Marketing, and Education teams to align strategies.
- Sales & Conversion: Own and deliver monthly eCommerce sales targets, perform reporting, and optimize promotional plans. Identify gaps and areas for improvement.
- Website Management: Work with Digital Tech teams on development releases, manage tickets, test changes, identify bugs, and improve customer journey based on best practices and insights.
- Content: Manage content strategies, product catalog, ensure accurate listings, and collaborate with TikTok distributor Rex Brown.
- Digital Marketing & Acquisition: Drive affiliate programs, oversee PPC and Google campaigns with external agencies, collaborate with CRM team, and explore new customer acquisition methods.
- Other Business Operations: Manage eCommerce budget, forecast for new product launches.
Qualifications
Essential:
- Experience setting up and driving sales on TikTok Shop
- 2-4 years in eCommerce/website management for consumer brands with proven success
- Experience in complex project management
- Proactive, ownership-driven, deadline-oriented, and analytical skills
- Strong organizational and multitasking abilities, detail-oriented
- Deep knowledge of eCommerce best practices and online shopper behaviors
Desirable:
- Experience with Shopify Plus, Contentful, Algolia
- Knowledge of Google Analytics, CRM systems, SEO tools
What We Offer
- 25 days holiday + birthday day off
- 3 days personal leave for life events
- 2 days volunteering leave
- Optional pension scheme, private medical insurance
- Income protection, life insurance, staff discounts
- Employee Assistance Programme (EAP)
- Enhanced parental leave, gym benefits, eye tests
- Bonus after probation, remote work options, early summer Fridays
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eCommerce Manager - TikTok Shop & DTC employer: Wella
Contact Detail:
Wella Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land eCommerce Manager - TikTok Shop & DTC
✨Tip Number 1
Familiarise yourself with TikTok Shop and its unique selling points. Understanding the platform's algorithms and user engagement strategies can give you an edge in discussions during interviews.
✨Tip Number 2
Network with professionals in the eCommerce and social media marketing fields. Attend industry events or webinars to connect with others who may have insights or connections related to the role.
✨Tip Number 3
Stay updated on the latest trends in eCommerce, especially those related to direct-to-consumer (DTC) sales. Being able to discuss current trends and how they could apply to the Wella Company will demonstrate your passion and knowledge.
✨Tip Number 4
Prepare to showcase your analytical skills by gathering examples of how you've used data to drive sales or improve customer experiences in previous roles. This will be crucial for the responsibilities outlined in the job description.
We think you need these skills to ace eCommerce Manager - TikTok Shop & DTC
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in eCommerce and website management, particularly with TikTok Shop. Use specific examples of how you've driven sales and improved online presence.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the role and the brands involved. Discuss your understanding of eCommerce strategies and how you can contribute to the Wella Company's goals.
Showcase Relevant Skills: Emphasise your skills in project management, digital marketing, and analytics. Mention any experience with tools like Shopify Plus or Google Analytics, as these are desirable for the role.
Highlight Achievements: Include quantifiable achievements in your application, such as sales targets met or exceeded, successful campaigns run, or improvements made to customer journeys. This will demonstrate your impact in previous roles.
How to prepare for a job interview at Wella
✨Showcase Your TikTok Expertise
Since the role focuses on driving sales through TikTok Shop, be prepared to discuss your experience with the platform. Share specific examples of successful campaigns you've managed and how you engaged audiences effectively.
✨Demonstrate Strategic Thinking
The company is looking for someone who can define and implement eCommerce strategies. Be ready to present your ideas on how to enhance their online presence and meet sales targets, showcasing your analytical skills and understanding of market trends.
✨Highlight Project Management Skills
With a focus on complex project management, prepare to discuss past projects where you successfully led initiatives. Emphasise your ability to manage timelines, coordinate teams, and deliver results under pressure.
✨Familiarise Yourself with Their Brands
Research Wella Company and its brands like OPI, Clairol, and Wella Care. Understanding their product lines and target demographics will help you tailor your responses and demonstrate your genuine interest in the role.
