At a Glance
- Tasks: Drive category growth and engage with major UK retailers through creative insights.
- Company: Join Wella Company, a leading beauty brand empowering individuals worldwide.
- Benefits: Enjoy 25 days holiday, flexible working, and generous staff discounts on products.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Make an impact in the beauty industry while developing your marketing skills.
- Qualifications: Experience in trade marketing or category management is essential.
The predicted salary is between 54000 - 66000 £ per year.
Location: Wimbledon (Hybrid, 2 days in office)
Reports to: Associate Director Trade Marketing
Scope: Clairol (Nice’n Easy, Root Touch Up), Silvikrin, Shockwaves, Wella Deluxe
ABOUT THE WELLA COMPANY
Together, WE enable individuals to look, feel, and be their true selves. Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.
THE ROLE
We are actively looking for a Category & Trade Marketing Manager to develop and deliver our category growth plans for both the Hair Colourants and Hair Styling categories in several major UK retailers. The role requires an individual who can translate multiple sources of insight (consumer, shopper, category and retailer) into compelling insights to drive growth for the category and for Wella. Success depends on the ability to engage and inspire the customer through creative storytelling linked to tangible recommendations, and to build trusted, enduring customer relationships that ensure Wella has more than its fair share of voice in executional decisions. Success will be measured through Category Captaincy/Advisory status, Perfect store metrics and innovation/activation KPIs including distribution and merchandising.
KEY RESPONSIBILITIES
- To drive category engagement across selected UK Retail customers through building and nurturing trusted relationships with retailer counterparts at Buyer, Merchandiser and Senior Buyer level.
- Actively translate and tailor Category Visions (1-3 year) and Growth Stories to channel and customer to excite the retailer about the growth opportunities within the category.
- A hands-on approach to data to translate market, retailer consumer and shopper analysis into compelling insights to drive actionable recommendations across all category management levers.
- Leadership and delivery of range Review activities for key customers by consolidating key sources of information and creating a customer and category-centric proposal.
- Ownership of KPIs, category, retailer, and shopper trends to help identify broader business opportunities and inspire creative ideas.
- To help develop the rest of the Retail Hair organisation in basic category management principles.
- Provision of regular reporting for internal and external stakeholder; to include monthly retailer reporting, category strategy scorecards, competitor reviews and range review evaluations.
- Cross-functional working.
- Input into the ongoing development of the Category Vision and Drivers and Perfect Store program, ensuring relevance for channel and customer.
- Work with broader Trade Marketing Team, including Trade Marketing, CMI and SRM to ensure that customers and channels are represented in broader decisions.
- Be the conduit between Brand Marketing and Sales Teams to ensure Retail Hair strategy is applied, customised and executed with excellence.
- Continue to refine the ways of working for Trade Marketing in Retail Hair, developing efficient in team and cross functional processes.
- Be the expert and driver of Category Growth Story and Category Management to improve commercial performance.
- Help shape commercial agenda through provision of relevant category insight.
ESSENTIAL SKILLS, EXPERIENCE & QUALIFICATIONS
- We are looking for a self-motivated individual with energy, enthusiasm and a dedication to succeed.
- You will be given responsibility from the start and will be expected to take charge and make things happen.
- Operated successfully at NAM / Category Manager/ Buyer/ Trade Marketing level.
- Advanced capability in Category Management principles and building Category Visions.
- Advanced planning and prioritisation skills to be able to manage multiple customers and projects.
- A proficient understanding of consumer insights and an advanced understanding of shopper and retailer.
- Advanced communication and influencing skills.
- Advanced analytical skills with strong attention to detail.
- The ability to translate data into compelling insights.
- Strong commercial acumen including a high awareness of what it takes to win in the retail and customer environment.
- A true team-player with the ability to collaborate effectively across a diverse set of roles.
WHAT WE OFFER
- 25 days holiday + additional day off for your birthday (not including bank holidays).
- 3 days personal leave for your own significant life events.
- 2 paid days off for volunteering/charity work.
- Optional Wella Pension Scheme (8% employer contribution, 3% employee contribution).
- Optional Family Private Medical Insurance Cover.
- Income Protection Life Insurance (8x base salary up to 2 million payable in the event of your death in service of Wella).
- Staff Discount (80% of all hair products, 40% OPI, 1 x 50% ghd).
- EAP (Employee Assistance Programme).
- Enhanced maternity, paternity, and adoption leave.
- Gym Benefits.
- Eye Tests.
- WOW Programme (Bonus following exit from KKR, eligible after successful probation).
- Workplace/Nursery Benefits.
- 4 weeks working remotely abroad.
EEO OPPORTUNITIES
The Wella Company wants to meet the aims and commitments set out in its equality policy. This includes not discriminating under the Equality Act 2010 and building an accurate picture of the make-up of the workforce in encouraging equality and diversity. We offer equal employment opportunity to qualified individuals without regard to race, religion or belief, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital or civil partnership, pregnancy and maternity, veteran status, or any other characteristic protected by law. Wella Company with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities.
If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at: https://www.wellacompany.com/consumer-affairs.
We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results.
EOE Minorities/Females/Protected Veterans/Disabled.
Category and Trade Marketing Manager, 12 Month FTC employer: Wella Professionals
Wella Company is an exceptional employer located in Wimbledon, UK, offering a vibrant work culture that fosters creativity and collaboration within the beauty industry. Employees benefit from generous perks such as 25 days of holiday, flexible working options, and a strong commitment to personal development, making it an ideal place for those eager to grow their careers in e-commerce and sales. With a focus on diversity and inclusion, Wella empowers its team members to thrive while contributing to iconic brands that inspire beauty professionals and consumers alike.
StudySmarter Expert Advice🤫
We think this is how you could land Category and Trade Marketing Manager, 12 Month FTC
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Category and Trade Marketing Manager, 12 Month FTC
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Wella Professionals from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Wella Professionals specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Wella Professionals
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Wella Professionals, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Wella Professionals you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Wella Professionals that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Wella Professionals, so think on your feet and don't hesitate to showcase your creativity!
