At a Glance
- Tasks: Lead digital growth initiatives for our Professional Salon business using modern tech and data strategies.
- Company: Join Wella Company, a leader in beauty and innovation with a commitment to diversity.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Be part of a diverse team that values unique perspectives and fosters extraordinary results.
- Why this job: Make a real impact by driving measurable outcomes in a dynamic, cross-functional environment.
- Qualifications: 10+ years in growth engineering or marketing tech; strong leadership and analytical skills required.
The predicted salary is between 80000 - 100000 € per year.
We’re hiring a Director, Pro Business Digital Acceleration to lead hands‑on delivery of modern growth capabilities for our Professional (Salon) business across Wella and ghd. This is a technical, cross‑functional leadership role, turning marketing and revenue priorities into shipped, measurable outcomes across MarTech, data, experimentation, CRM, personalization, commerce and content/GenAI operations. You’ll bring modern tech knowledge, including building connected data foundations and API/microservices‑based integrations, to enable business results across an omnichannel growth strategy.
Stand up and run cross‑functional growth squads (Product, Engineering, Data/Analytics, DS/ML, UXR, Marketing/Commercial) with clear OKRs tied to commercial outcomes. Ship and scale 2–4 lighthouse journeys/use cases (e.g., pro onboarding, education‑to‑purchase, high‑intent triggers) with rigorous readouts. Build strong measurement and experimentation foundations (event taxonomy, KPI tree, A/B + incrementality cadence, dashboards that inform budget/roadmap decisions).
Activate and industrialize shared platform capabilities: CDP, personalization, CRM/journeys, server‑side tagging/consent, attribution, commerce optimization, retail media enablement, and GenAI content operations. Create reusable “packs” (instrumentation specs, audience/journey templates, CRO test templates, reporting dashboards) to speed market delivery while reducing total cost of ownership. Ensure governance‑compliant delivery (privacy‑by‑design, security, AI guardrails) and clear swim lanes: Marketing owns strategy and channel execution; this role owns enabling capabilities, integration, and outcomes.
What we’re looking for: 10+ years in growth engineering, marketing technology, or digital product roles; proven ability to lead hands‑on teams to deliver measurable outcomes; deep understanding of end‑to‑end MarTech/data/commerce systems and integrations (including connected data layers and service/API‑based architectures); strong experimentation, analytics, and measurement rigor (SQL/Python a plus); and excellent cross‑functional partnering with Marketing, Commercial, and platform owners.
Director, Pro Business Digital Acceleration in London employer: Wella Operations US LLC
At Wella Company, we pride ourselves on being an exceptional employer, offering a dynamic hybrid work environment in London that fosters innovation and collaboration. Our commitment to employee growth is evident through our focus on cross-functional teamwork and the opportunity to lead transformative digital initiatives in the beauty industry. With a strong emphasis on diversity and inclusion, we create a supportive culture where every voice is valued, ensuring that our employees can thrive both personally and professionally.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Pro Business Digital Acceleration in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your projects and achievements. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to the role. We recommend doing mock interviews with friends or mentors to boost your confidence.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Director, Pro Business Digital Acceleration in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Director, Pro Business Digital Acceleration. Highlight your experience in growth engineering and marketing technology, and don’t forget to showcase any hands-on leadership roles you've had!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re the perfect fit for this role. Mention specific projects or achievements that align with the job description, especially around MarTech and cross-functional leadership.
Showcase Your Technical Skills:Since this role requires modern tech knowledge, be sure to highlight your experience with API/microservices-based integrations and connected data foundations. If you’ve got skills in SQL or Python, flaunt them!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get you on our radar quickly!
How to prepare for a job interview at Wella Operations US LLC
✨Know Your Tech Inside Out
Make sure you brush up on your knowledge of MarTech, data systems, and API/microservices-based integrations. Be ready to discuss how you've used these technologies in past roles to drive measurable outcomes.
✨Showcase Your Leadership Skills
Prepare examples that highlight your experience in leading cross-functional teams. Think about specific projects where you’ve set clear OKRs and achieved commercial results, as this will resonate well with the interviewers.
✨Be Data-Driven
Familiarise yourself with key metrics and KPIs relevant to the role. Be prepared to discuss how you’ve built measurement frameworks and dashboards in previous positions to inform strategic decisions.
✨Emphasise Experimentation and Innovation
Share your experiences with A/B testing and other experimentation methods. Discuss how you’ve implemented innovative solutions in your past roles, especially those that align with the omnichannel growth strategy.
