Director, Pro Business Digital Acceleration

We’re hiring a Director, Pro Business Digital Acceleration to lead hands‑on delivery of modern growth capabilities for our Professional (Salon) business across Wella and ghd. This is a technical, cross‑functional leadership role, turning marketing and revenue priorities into shipped, measurable outcomes across MarTech, data, experimentation, CRM, personalization, commerce and content/GenAI operations. You’ll bring modern tech knowledge, including building connected data foundations and API/microservices‑based integrations, to enable business results across an omnichannel growth strategy.

Stand up and run cross‑functional growth squads (Product, Engineering, Data/Analytics, DS/ML, UXR, Marketing/Commercial) with clear OKRs tied to commercial outcomes. Ship and scale 2–4 lighthouse journeys/use cases (e.g., pro onboarding, education‑to‑purchase, high‑intent triggers) with rigorous readouts. Build strong measurement and experimentation foundations (event taxonomy, KPI tree, A/B + incrementality cadence, dashboards that inform budget/roadmap decisions). Activate and industrialize shared platform capabilities: CDP, personalization, CRM/journeys, server‑side tagging/consent, attribution, commerce optimization, retail media enablement, and GenAI content operations. Create reusable “packs” (instrumentation specs, audience/journey templates, CRO test templates, reporting dashboards) to speed market delivery while reducing total cost of ownership. Ensure governance‑compliant delivery (privacy‑by‑design, security, AI guardrails) and clear swim lanes: Marketing owns strategy and channel execution; this role owns enabling capabilities, integration, and outcomes.

What we’re looking for:

• 10+ years in growth engineering, marketing technology, or digital product roles;
• Proven ability to lead hands‑on teams to deliver measurable outcomes;
• Deep understanding of end‑to‑end MarTech/data/commerce systems and integrations (including connected data layers and service/API‑based architectures);
• Strong experimentation, analytics, and measurement rigor (SQL/Python a plus);
• Excellent cross‑functional partnering with Marketing, Commercial, and platform owners.

The Wella Company wants to meet the aims and commitments set out in its equality policy. This includes not discriminating under the Equality Act 2010 and building an accurate picture of the make‑up of the workforce in encouraging equality and diversity. We offer equal employment opportunity to qualified individuals without regard to race, religion or belief, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital or civil partnership, pregnancy and maternity, veteran status, or any other characteristic protected by law.

Wella Company complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at: https://www.wellacompany.com/consumer-affairs.

We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results.