At a Glance
- Tasks: Lead brand strategy for OPI and Professional Care, driving innovative marketing campaigns.
- Company: Join Wella Company, a global leader in beauty with iconic brands.
- Benefits: Enjoy 25 days holiday, flexible working, and generous staff discounts.
- Other info: Hybrid work model with opportunities for personal growth and community engagement.
- Why this job: Make an impact in the beauty industry while developing your leadership skills.
- Qualifications: Experience in brand marketing and a passion for beauty required.
The predicted salary is between 60000 - 75000 £ per year.
Function: Marketing
Location: London, LND, GB
Work Arrangement: Hybrid
Contract: 12 Month FTC
Reports to: Senior Marketing Director
Direct Reports: 4 +1 dotted line
Scope: OPI & Professional Hair Care (UK/I)
ABOUT THE WELLA COMPANY
Together, WE enable individuals to look, feel, and be their true selves. Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.
THE ROLE
The Associate Director, OPI & Professional Care Brand Marketing is responsible for setting and leading the end-to-end brand and portfolio strategy across OPI and Professional Care in the UK & Ireland. This role leads two categories: Professional Haircare and Nail, with aligned channel strategies and increasing emphasis on media-first, social-led and education-driven activation on a mission to grow the reputation, demand and market share of our professional haircare and nail portfolio. The role will lead and maximise the brand performance through the P&L, translating consumer, professional, stylist and shopper insight and leveraging our global IMP and activation roadmap to locally impactful integrated brand plans, breakthrough launches and demand-driving activation across digital, social, media, events, education, retail and e-commerce. Your work and commitment will ensure that our business achieves sales, profit, and market share objectives.
KEY RESPONSIBILITIES
- Brand & Portfolio Strategy
- Own the long-term brand vision and annual brand strategies for OPI and Professional Care aligned to UKI business growth objectives.
- Lead portfolio prioritisation across core, hero franchises and innovation.
- Develop insight-led positioning that differentiates brands within professional, hybrid and consumer landscapes.
- Lead the IMP and brand performance forecasting and acceleration via the S&OP and Gp Gate process.
- Own the development of the annual brand plan, maximising market opportunities for brand growth driven by a clear understanding of consumer insight and the competitive landscape.
- Integrated Marketing, Media & Activation
- Lead integrated marketing plans across professional and consumer channels with strong emphasis on digital, social, influencer and media activation.
- Own major launch moments and go-to-market strategies from strategy through execution.
- Champion omnichannel excellence including TikTok, Instagram, paid media, PR, education platforms, retail and e-commerce.
- Ensure alignment between education, content and commercial activation to drive conversion and loyalty.
- Fully embrace the power of digital across brands and through the purchase funnel working with in-house and external digital partners to deliver with excellence.
- Execute with excellence, work closely with design team, influencer marketing media team and external partners to step change quality of marketing materials to reach the aspirational standards of the brands in the portfolio.
- Create, develop and manage brand activity programmes to ensure all relevant activity focus across all trade sectors and markets, and media activity is clear and maximises budgets by brand.
- Working closely with an external media agency to lead media strategy planning to achieve the set KPIs in a cost-efficient way.
- Own brand marketing budgets and investment strategies across OPI and Professional Care.
- Partner with Finance and Sales on forecasting, phasing and performance management.
- Track performance against KPIs including net revenue, market share, awareness, engagement and conversion.
- Control Marketing expenditure and ensure evaluation of all expenditure on a continuous basis.
- Leadership & Team Development
- Lead, coach and develop Brand Managers, Shopper Marketing Manager and Education Brand Managers to deliver the business goals and develop their capabilities and competencies in line with the Wella UKI strategic & competency framework.
- Build future-fit brand leadership capability both within the team but also role model leadership within the Marketing SLT.
- Develop team capabilities and skills to build strong brand business marketing teams, identifying both skills and capability development plans and enabling the teams in their growth.
- Foster cross-functional collaboration across Sales, Education, Digital, Trade Marketing, Finance and Global teams to support UKI as a Global flagship and enablement of delivery against our goals.
ESSENTIAL SKILLS, EXPERIENCE & QUALIFICATIONS
We are looking for a self-motivated individual with energy, enthusiasm, and great stakeholder management skills. We are looking for someone with a passion for brand building and beauty, particularly the hair categories. You like to hit the ground running, owning your projects, and driving them through to ensure the UK market is on the map for best in class. You live and breathe Wella’s company values: committed, collaborative, creative, connected, and courageous. You will excel in creating engaging communication and gaining buy-in from cross functional teams through creative storytelling and brand building.
- Degree in Marketing or Business
- Senior experience in brand marketing within beauty, FMCG or pro categories, ideally in premium retail
- Proven track record leading integrated brand plans, launches and media activation.
- Strong commercial acumen including budget ownership and P&L mindset.
- Experience leading and developing teams at senior level.
- Able to influence effectively at all levels of the business and an able and persuasive presenter.
- Able to take ownership, work autonomously and use initiative to find solutions.
- An aptitude for and experience of analysing and interpreting data.
- Excellent PC skills, with strong Microsoft Excel/Word/Powerpoint capabilities.
WHAT WE OFFER
- 25 days holiday + additional day off for your birthday (not including bank holidays)
- 3 days’ personal leave for your own significant life events
- 2 paid days off for volunteering/charity work
- Optional Wella Pension Scheme (8% employer contribution, 3% employee contribution)
- Optional Family Private Medical Insurance Cover
- Income Protection
- Life Insurance (8x base salary up to 2 million payable in the event of your death in service of Wella)
- Staff Discount (80% of all hair products, 40% OPI, 1 x 50% ghd)
- EAP (Employee Assistance Program)
- Enhanced maternity, paternity, and adoption leave
- Eye Tests
- WOW Program (Bonus following exit from KKR, eligible after successful probation. For permanent employees only)
- Workplace/Nursery Benefits
- 4 weeks working remotely abroad
- Early Friday Finish during Summer
EEO OPPORTUNITIES
The Wella Company wants to meet the aims and commitments set out in its equality policy. This includes not discriminating under the Equality Act 2010 and building an accurate picture of the make-up of the workforce in encouraging equality and diversity. We offer equal employment opportunity to qualified individuals without regard to race, religion or belief, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital or civil partnership, pregnancy and maternity, veteran status, or any other characteristic protected by law. Wella Company with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at: https://www.wellacompany.com/consumer-affairs
We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results.
Associate Director, Brand - OPI & Professional Care (12 Month FTC) employer: Wella Operations US LLC
At Wella Company, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration. Located in the heart of London, our hybrid work model allows for flexibility while providing ample opportunities for professional growth and development within the beauty industry. With generous benefits such as 25 days of holiday, a strong pension scheme, and a commitment to diversity and inclusion, we empower our employees to thrive both personally and professionally.
StudySmarter Expert Advice🤫
We think this is how you could land Associate Director, Brand - OPI & Professional Care (12 Month FTC)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its brands. Understand their values and recent campaigns, so you can show how your experience aligns with their goals. This will help you stand out as a candidate who truly gets them.
✨Tip Number 3
Practice your pitch! Be ready to talk about your achievements and how they relate to the role. Use specific examples that highlight your skills in brand marketing and team leadership to make a lasting impression.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Wella family.
We think you need these skills to ace Associate Director, Brand - OPI & Professional Care (12 Month FTC)
Some tips for your application 🫡
Show Your Passion for Beauty:When you're writing your application, let your love for the beauty industry shine through! Share specific experiences that highlight your enthusiasm for brand building and how you connect with the hair and nail categories.
Tailor Your Application:Make sure to customise your CV and cover letter for this role. Highlight relevant experience in brand marketing, especially in beauty or FMCG, and demonstrate how your skills align with the key responsibilities outlined in the job description.
Be Data-Driven:We love numbers! Include examples of how you've used data to drive brand performance or marketing strategies in your previous roles. This will show us that you have the commercial acumen we’re looking for.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at Wella Company.
How to prepare for a job interview at Wella Operations US LLC
✨Know Your Brands Inside Out
Before the interview, dive deep into Wella's brands, especially OPI and Professional Care. Understand their unique selling points, recent campaigns, and market positioning. This knowledge will help you demonstrate your passion for brand building and show how you can contribute to their growth.
✨Showcase Your Leadership Skills
As an Associate Director, you'll be leading a team. Prepare examples of how you've successfully developed and coached teams in the past. Highlight your ability to foster collaboration across departments, as this is crucial for driving integrated marketing plans.
✨Be Data-Driven
Wella values strong commercial acumen, so come prepared to discuss how you've used data to inform your marketing strategies. Bring examples of how you've tracked performance against KPIs and adjusted plans based on insights. This will showcase your analytical skills and P&L mindset.
✨Embrace Creativity and Storytelling
Wella is looking for someone who can create engaging communication. Think about how you can weave storytelling into your responses during the interview. Prepare to discuss how you've used creative strategies in past roles to gain buy-in from stakeholders and drive brand success.
