Position Title: Senior Director, eCommerce (UK/I)
Location: Wimbledon (2days)
Reports to: General Manager, Northern Europe
Scope: Wella Professionals, Nioxin, Sebastian, OPI, Briogeo, Clairol
ABOUT THE WELLA COMPANY
Together, WE enable individuals to look, feel, and be their true selves.
Wella Company is one of the world's leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders. For additional information about the Wella Company please visit www.wellacompany.com.
THE ROLE
We are searching for a Senior Director of eCommerce to lead the full digital commerce ecosystem across our cluster, spanning Amazon, retailer.com, pure-play marketplaces, and DTC and Tik Tok Shop. This is a leadership role with full commercial P&L ownership and a business development and transformation role for the cluster.
The role sits on the Northern Europe Leadership team, reporting to the General Manager with a dotted line to Global eCommerce. With Amazon EU centralized, this leader partners with the center on Amazon but drives pure-plays, retailer.com, and DTC/ TTS, which represents the majority of the cluster's addressable digital opportunity. It requires someone who hunts new growth rather and who can hold the digital agenda at leadership-team level.
We're looking for a change agent and operator, fluent in Amazon and digital retail, with a sharp commercial mindset, a genuine consumer lens, and a track record of scaling businesses through data-driven execution and exceptional leadership.
KEY RESPONSIBILITIES
- Lead the strategic and operational delivery of the eCommerce business across Amazon, retailer.com (Boots, LookFantastic and equivalent chains), pure-play and DTC.
- Own the P&L outright - net revenue, margin, and investment ROI - and set direction and standards across the cluster markets.
- Serve as the digital voice on the leadership team, shaping investment, activation, and channel strategy alongside GM, Marketing, and Finance peers.
- Drive pure-play and marketplace growth as a strategic channel by shifting into an activation mode that brings in Amazon and other global learnings to drive the business.
- Build customized retailer.com strategies to strengthen digital shelf, boost conversion, and align with joint business planning.
- Maintain Amazon fluency and partnership with the centralized EU Amazon team; ensure the cluster is represented in Amazon strategy even where the P&L sits centrally.
- Own DTC long range plan for the brands in partnership with the Global team. Accelerating what exists and owning the consumer journey through the lense of DTC.
- Build a strategy and plan to capture more 1P data and activation plan on CRM.
- Direct performance media across paid search, DSP, and retail media with a focus on ROAS optimization across all channel and champion this at the LT level.
- Shape TikTok Shop and social commerce strategy as a growth frontier for the cluster.
- Build and develop the cluster eCommerce team; set the operating model across cluster markets.
- Coordinate across markets without always holding direct authority; deploy playbooks and lift standards on data, content, and ops hygiene.
ESSENTIAL SKILLS, EXPERIENCE & QUALIFICATIONS
- 10+ years of relevant eCommerce experience with deep expertise in Amazon and other digital retail platforms.
- Proven commercial acumen with ownership of a meaningful P&L and a track record of revenue growth.
- Strong leadership experience managing teams across multiple digital disciplines.
- Deep pure-play and retailer.com expertise
- DTC / D2C experience with genuine customer-acquisition logic - LTV, CRM, repeat purchase, CAC.
- Performance media fluency - paid search, DSP, retail media, ROAS optimization.
- Data-driven operator with advanced analytical skills - attribution, forecasting, MMM literacy - and a bias for action.
- Multi-market coordination experience; comfortable leading across markets without always having direct authority.
- Excellent communication and executive presence; comfortable influencing at leadership-team level.
- Experience in beauty, CPG, or a fast-moving consumer business is highly preferred.
Mindset
- A hunter, not a maintainer - builds from scratch, sees white space, and moves with urgency.
- Consumer-first and commercially sharp; a full business owner rather than a channel manager.
Specialized Skills
- Strategic - creativity, problem solving, decision making
- Business - workflow structuring, monitoring, product knowledge, analytical, detail-oriented, time management
- Creativity and Innovation - business savvy, originality, intuition
- Leadership and Personal - communication, objectivity, integrity, dependability, initiative, flexibility, impact, tenacity, autonomy, collaboration
WHAT WE OFFER
- 25 days holiday + additional day off for your birthday (not including bank holidays)
- 3 days' personal leave for your own signification life events
- 2 paid days off for volunteering/charity work
- Optional Wella Pension Scheme (8% employer contribution, 3% employee contribution)
- Optional Family Private Medical Insurance Cover
- Income Protection
- Life Insurance (8x base salary up to 2 million payable in the event of your death in service of Wella)
- Staff Discount (80% of all hair products, 40% OPI, 1 x 50% ghd)
- EAP (Employee Assistance Program)
- Enhanced maternity, paternity, and adoption leave
- Gym Benefits
- Eye Tests
- WOW Program (Bonus following exit from KKR, eligible after successful probation. For permanent employees only)
- Workplace/Nursery Benefits
- 4 weeks working remotely abroad
- Early Friday Finish during Summer
EEO OPPORTUNITIES
The Wella Company wants to meet the aims and commitments set out in its equality policy. This includes not discriminating under the Equality Act 2010 and building an accurate picture of the make-up of the workforce in encouraging equality and diversity.
We offer equal employment opportunity to qualified individuals without regard to race, religion or belief, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital or civil partnership, pregnancy and maternity, veteran status, or any other characteristic protected by law. Wella Company with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at: https://www.wellacompany.com/consumer-affairs
We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.
English
Please click on this linkto review the Notification of Equal Opportunity Rights poster
#LI-DB1
#J-18808-Ljbffr
Senior Director, Ecommerce (UK/i) employer: Wella International
Wella Company is an exceptional employer, offering a dynamic work culture in the heart of London that fosters innovation and collaboration. With a strong commitment to employee growth, you will have access to professional development opportunities while working on impactful projects that shape the future of HR and Legal digital platforms. The hybrid work model ensures flexibility, allowing you to balance your professional and personal life effectively.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Director, Ecommerce (UK/i)
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Wella International are looking for when hiring for a Senior Director, Ecommerce (UK/i).
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Wella International for the Senior Director, Ecommerce (UK/i), a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Wella International as a Senior Director, Ecommerce (UK/i), rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Wella International’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Senior Director, Ecommerce (UK/i).
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Wella International, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Wella International's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Wella International. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Wella International
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Wella International uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Wella International. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
