At a Glance
- Tasks: Lead digital growth initiatives for Wella's Professional business and drive measurable outcomes.
- Company: Join Wella Company, a global leader in beauty with iconic brands.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Diverse workplace committed to equality and personal development.
- Why this job: Make a real impact in the beauty industry through innovative digital strategies.
- Qualifications: 10+ years in growth engineering or marketing technology with strong leadership skills.
The predicted salary is between 90000 - 120000 £ per year.
Wella Company is a leading beauty company with iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally and operations in over 100 countries, we empower consumers to look, feel and be their true selves through innovation in the hair and nail industry. We're hiring a Director, Pro Business Digital Acceleration to lead hands‑on delivery of modern growth capabilities for our Professional (Salon) business across Wella and ghd. In this technical, cross‑functional leadership role you will translate marketing and revenue priorities into shipped, measurable outcomes across MarTech, data, experimentation, CRM, personalization, commerce and content/GenAI operations.
Responsibilities
- Stand up and run cross‑functional growth squads (Product, Engineering, Data/Analytics, DS/ML, UXR, Marketing/Commercial) with clear OKRs tied to commercial outcomes.
- Ship and scale 2‑4 lighthouse journeys/use cases (e.g., pro onboarding, education‑to‑purchase, high‑intent triggers) with rigorous readouts.
- Build strong measurement and experimentation foundations (event taxonomy, KPI tree, A/B + incrementality cadence, dashboards that inform budget/roadmap decisions).
- Activate and industrialize shared platform capabilities: CDP, personalization, CRM/journeys, server‑side tagging/consent, attribution, commerce optimization, retail media enablement, and GenAI content operations.
- Create reusable "packs" (instrumentation specs, audience/journey templates, CRO test templates, reporting dashboards) to speed market delivery while reducing total cost of ownership.
- Ensure governance‑compliant delivery (privacy‑by‑design, security, AI guardrails) and clear swim lanes: Marketing owns strategy and channel execution; this role owns enabling capabilities, integration, and outcomes.
What We're Looking For
- 10+ years in growth engineering, marketing technology, or digital product roles; proven ability to lead hands‑on teams to deliver measurable outcomes.
- Deep understanding of end‑to‑end MarTech/data/commerce systems and integrations (including connected data layers and service/API‑based architectures).
- Strong experimentation, analytics, and measurement rigor (SQL/Python a plus).
- Excellent cross‑functional partnering with Marketing, Commercial, and platform owners.
Equal Employment Opportunity
The Wella Company is committed to equality and does not discriminate under the Equality Act 2010. We provide equal employment opportunities to qualified individuals regardless of race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital or civil partnership status, pregnancy, veteran status, or any other characteristic protected by law. We are a federal and state disability‑compliant employer and will make reasonable accommodations for qualified individuals with disabilities as needed. We strongly believe that cultivating a diverse workplace gives our company strength. The distinct skills, abilities, experiences and backgrounds of our employees create an environment that produces extraordinary results.
Director, Pro Business Digital Acceleration in England employer: Wella Company
Wella Company is an exceptional employer that champions innovation and diversity within the beauty industry. With a strong commitment to employee growth, we offer a collaborative work culture where cross-functional teams thrive, enabling you to make a tangible impact on our Professional business. Located in a dynamic environment, we provide unique opportunities for career advancement and the chance to work with iconic brands, ensuring that your contributions are both meaningful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Pro Business Digital Acceleration in England
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Wella Company and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Wella Company are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Wella Company on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Wella Company. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Director, Pro Business Digital Acceleration in England
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Wella Company. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Wella Company:Show us that you’ve done your homework! In your application, briefly mention what you admire about Wella Company’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Wella Company
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Wella Company will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Wella Company, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
