At a Glance
- Tasks: Lead innovative growth squads to enhance the salon business and drive measurable outcomes.
- Company: Join Wella Company, a global leader in beauty with iconic brands.
- Benefits: Enjoy competitive salary, diverse workplace, and opportunities for personal growth.
- Other info: Be part of a diverse team committed to equality and innovation.
- Why this job: Make a real impact in the beauty industry while working with cutting-edge technology.
- Qualifications: 8+ years in growth engineering or digital product roles with hands-on experience.
The predicted salary is between 80000 - 120000 £ per year.
Together, WE enable individuals to look, feel, and be their true selves. Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally and presence in over 100 countries, Wella Company and its brands empower consumers to look, feel, and be their true selves.
Role Purpose / Summary
This Director is the technical, hands‑on execution lead for the Professional (Salon) business across Wella and ghd. The leader stands up and runs cross‑functional growth squads, lands lighthouse use cases, operationalizes experimentation (A/B, MVT, incrementality), and scales platform capabilities (CDP, personalization, CRM, retail media, commerce, content/GenAI) to deliver measurable revenue, conversion, retention, and LTV gains across regions. The role ensures privacy‑by‑design and alignment with enterprise governance while turning Pro commercial goals into shipped journeys, features, and continuous performance improvement.
Key Responsibilities
- Launch & Run Pro Growth Squads: Stand up and operationalize Salon Pro Enablement and adjacent squads with clear OKRs tied to CMO/CFO revenue outcomes; staff squads across Product, Eng, DS/ML, UXR, and Marketing/Commercial. Deliver and scale lighthouse journeys for Pro and DTC/eRetail conversion packs; drive week‑over‑week performance improvements.
- Embed A/B, MVT, incrementality testing and causal measurement across media, CRM, content, pricing/promo; partner with Measurement and Data & AI to implement standardized MMM/MTA and readouts that guide budget shifts.
- Activate Platform Capabilities for Pro: Build with platform owners to deploy CDP, journeys, personalization, server‑side tagging, attribution, commerce UX optimization, retail media enablement, and the GenAI content factory for Pro brands/markets; ensure markets configure not rebuild.
- Regionalization & Field Enablement: Translate global capabilities into regional execution for Wella/ghd Pro—partner with markets to localize journeys, content, offers, and salon programs within global guardrails and shared platforms. Execute the near‑term plan: server‑side tagging, consent hardening, experimentation launch, CDP quick wins, CRO pack and CRM uplift; progress to industrialized MMM/incrementality and retail media tech rollout.
- ghd Alignment & KPI Rigor: Integrate with ghd delivery/ops and data roadmaps; align on KPI frameworks, MTTD/MTTR, release quality, and analytics modernization to ensure consistent measurement and performance across Wella + ghd.
Experience & Background
- 8+ years in growth engineering, marketing technology, or digital product roles with direct ownership of experimentation, analytics, and commerce/CRM capabilities for complex omnichannel businesses.
- Demonstrated success leading hands‑on squads to ship measurable outcomes across eCommerce/eRetail ecosystems.
- Proven integration with Data & AI platforms and MarTech stacks, with privacy‑by‑design track record.
Technical Skills (Hands‑On)
- Experimentation platforms, analytics/attribution, and server‑side tagging; proficiency in SQL/Python or equivalent for analysis and prototyping.
- Commerce & CRM stack knowhow and CDP/personalization activation.
- Content/GenAI factory workflows, dynamic creative optimization, and performance feedback loops.
Leadership & Ways of Working
- Player/coach who rolls up sleeves—able to spec, prototype, test, and ship while scaling team capability.
- Strong backlog/OKR discipline, with comfort presenting in governance forums and QBRs; able to influence budget shifts using measured ROI.
Success Measures
- Revenue & Growth: CVR uplift, CRM revenue/LTV, ROAS for retail media, and salon program sell‑through; quarterly readouts suitable for CFO‑grade decisioning.
- Experimentation: Volume, cadence, and win‑rate of A/B/MVT; % budget influenced by incrementality/MMM‑based evidence.
- Platform Adoption & Quality: Activated journeys/audiences, server‑side tagging coverage, performance KPIs, uptime and SLA adherence.
- Regional Scale: % of markets live on global capabilities with configure‑don’t‑rebuild compliance.
- Governance & Compliance: Evidence of ARB/Growth Council decisions landed; privacy, consent, and AI guardrail adherence.
The Wella Company wants to meet the aims and commitments set out in its equality policy. This includes not discriminating under the Equality Act 2010 and building an accurate picture of the make-up of the workforce in encouraging equality and diversity. We offer equal employment opportunity to qualified individuals without regard to any characteristic protected by law. Wella Company complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities.
We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results.
Director, Pro Business Digital Acceleration employer: Wella Company
Wella Company is an exceptional employer that champions diversity and innovation, providing a vibrant work culture where employees are empowered to express their true selves. With a commitment to professional growth, Wella offers extensive opportunities for career advancement and skill development, particularly in the dynamic beauty industry. Located in a global hub, employees benefit from a collaborative environment that fosters creativity and engagement, making it a rewarding place to build a meaningful career.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Pro Business Digital Acceleration
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and values, especially how they empower individuals to be their true selves. Tailor your answers to show how you align with their mission.
✨Tip Number 3
Showcase your hands-on experience! Be ready to discuss specific projects where you've led teams or driven measurable outcomes. Use metrics to demonstrate your impact, especially in growth engineering or digital product roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Wella family and contributing to their innovative journey.
We think you need these skills to ace Director, Pro Business Digital Acceleration
Some tips for your application 🫡
Be Yourself:When you're writing your application, let your true self shine through! We want to see your personality and how you align with our values at Wella. Don't be afraid to show us what makes you unique.
Tailor Your Application:Make sure to customise your application for the Director role. Highlight your experience in growth engineering and digital product roles, and connect your skills directly to the responsibilities listed in the job description. We love it when candidates make that effort!
Showcase Your Achievements:Use specific examples to demonstrate your success in leading teams and delivering measurable outcomes. We want to hear about your past wins, especially in eCommerce and CRM capabilities. Numbers speak volumes, so don’t hold back!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining the Wella family!
How to prepare for a job interview at Wella Company
✨Know Your Stuff
Before the interview, dive deep into Wella Company's brands and their market presence. Familiarise yourself with their latest innovations and how they empower beauty professionals. This will show your genuine interest and help you connect your experience to their goals.
✨Showcase Your Leadership Skills
As a Director, you'll need to demonstrate your ability to lead cross-functional teams. Prepare examples of how you've successfully managed squads in the past, focusing on measurable outcomes and how you’ve driven performance improvements in previous roles.
✨Be Data-Driven
Since the role involves experimentation and analytics, be ready to discuss your experience with A/B testing, CRM, and eCommerce strategies. Bring specific examples of how you've used data to influence decisions and drive growth in your previous positions.
✨Align with Their Values
Wella Company values diversity and inclusion, so be prepared to discuss how you can contribute to a diverse workplace. Share your thoughts on fostering an inclusive environment and how it can lead to better business outcomes.
