Marketing Manager – Digital Marketing & Campaigns
The Marketing Manager will be a founding member of the Well-Ordered Family marketing team, reporting to the Senior Director of Sales & Marketing. The role oversees creation of marketing funnels for B2B and B2C segments, manages digital campaigns, and owns the entire B2C funnel.
Responsibilities
- Design, create, and implement marketing funnels for B2B and B2C segments, develop strategies to attract, nurture, and convert leads into customers.
- Plan, execute, and oversee digital marketing campaigns across platforms such as Google Ads, social media, email marketing, and more.
- Create and implement lead generation strategies, use A/B testing and landing page optimization to enhance conversion rates.
- Develop and oversee engaging, SEO‑optimized content for blog, social media, email newsletters, and website.
- Work closely with sales and leadership teams to align marketing efforts with company objectives.
- Manage marketing budget, track expenditures, and optimize ROI for marketing investments.
Qualifications
- Bachelor’s degree in Marketing, Business, or related field; or equivalent work experience.
- 5+ years of marketing experience, focusing on digital marketing and campaign management.
- Proven experience creating and managing marketing funnels for B2B and B2C markets.
- Strong knowledge of digital advertising platforms, analytics tools, and lead generation techniques.
- Experience in content creation and management with a portfolio of examples.
- Excellent analytical skills and ability to interpret data for decisions.
- Creative thinking and problem‑solving skills.
- Strong project management and organizational skills, able to handle multiple priorities.
- Exceptional communication and interpersonal skills.
