Location: Remote (9am – 5pm US EST Timezone)
Employment Type: Full-time
Reports to: Max Sturtevant, CEO
About the role
If you’ve ever said “this tweet would bang” out loud… Welcome! You’ll fit right in to this role.
I’m hiring a Social Media Content Manager to help turn our expert-level email marketing strategies into authority-based social content. You’ll write daily Instagram swipes, craft punchy and valuable tweets, strategize and write short form videos, strategize YouTube videos, and help me generate leads on LinkedIn.
If you’re obsessed with social media, understand content hooks and retention, and love writing fast, clean, value-packed posts… this role is for you.
It’s important to understand that we care about getting clients… not chasing views.
Background
I run an ecommerce email and sms marketing agency. We partner up with brands to help them sell more through their email and sms channels. We have roughly 100 clients and 70 team members and have 5x’d in size over the past 12 months, primarily driven by my social media content.
I follow the Alex Hormozi approach of give give give give. The amount of value that has been posted on my social media could be sold for tens of thousands of dollars. Eventually people will enter my newsletter and book a call there.
The posting schedule goes as follows:
- YouTube video once per week
- Newsletters three times per week
- LinkedIn post once per weekday
- Instagram carousel post once per day
- Instagram short form once per day
- Tweets three times per day + three retweets from past tweets
What You’ll Do
- Write Daily Instagram Swipes
- Create 1 carousel post per day around tactical email marketing content repurposed from my past and ongoing content.
- Write 1 Unique Tweet Per Day
- Short-form or long-form writing that builds authority and drives engagement in the ecommerce/email space.
- Strategize YouTube Content
- Collaborate on ideas, titles, structure, and thumbnails to optimize performance and retention.
- Help Prompt LinkedIn Posts
- Turn weekly ideas into content prompts, raw outlines, or post drafts for our founder.
- Drive Short-Form Video Strategy
- Pitch new short-form ideas weekly, write scripts, and organize content for the editing team.
- Pull Reports & Optimize
- Analyze weekly content performance across platforms. Suggest ideas based on what’s working.
You’ll Thrive If You…
- Have at least a base understanding of email, sms, and ecommerce.
- Have written for founders before in a professional setting to drive leads.
- Understand social strategy and content pacing (hooks, CTAs, storytelling, trends)
- Are fluent in Twitter, IG, LinkedIn, and YouTube (and ideally a little obsessed)
- Know how to go viral while still educating people on complex topics
Why Join Us?
- We have grown from 15 team members to 70 team members in the past 12 months, the fastest in the ecommerce email marketing space
- We work with some of the top brands in the space and you will be able to say you drove these brands in
- We’ve generated over $150M for our clients.
- We drive 100 calls per month with 7-9 figure brands through our content
- Our founder has grown his socials by himself to 55k followers on Instagram, 17k followers on Twitter, and 12k subscribers on YouTube.
Social Links
Company Website: https://www.wellcopy.net/
Instagram: https://www.instagram.com/wellcopymax/
Twitter: https://x.com/maxwellcopy
YouTube: https://www.youtube.com/@maxwellcopy
LinkedIn: https://www.linkedin.com/in/maxsturtevant/
Locations
Content Manager employer: Well Copy
Contact Detail:
Well Copy Recruiting Team
We think you need these skills to ace Content Manager
Some tips for your application 🫡
Show Your Passion for Social Media: When you're writing your application, let your love for social media shine through! Share examples of how you've engaged with platforms like Instagram, Twitter, and LinkedIn. We want to see that you’re not just familiar with them, but that you live and breathe social content.
Tailor Your Writing Samples: Make sure to include writing samples that are relevant to the role. If you’ve crafted punchy tweets or engaging Instagram posts before, showcase those! We’re looking for clean, value-packed writing that aligns with our brand voice.
Highlight Your Strategy Skills: Don’t just tell us you can write; show us you can strategise! In your application, mention any experience you have in planning content or analysing performance. We want to know how you can help us drive leads and optimise our social media presence.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Well Copy
✨Know Your Platforms
Before the interview, make sure you’re well-versed in the social media platforms mentioned in the job description. Familiarise yourself with the latest trends on Instagram, Twitter, LinkedIn, and YouTube. Being able to discuss recent successful campaigns or viral content will show your passion and expertise.
✨Showcase Your Writing Skills
Prepare samples of your writing that demonstrate your ability to create engaging and value-packed content. Whether it’s tweets, Instagram posts, or LinkedIn articles, having a portfolio ready will help you stand out. Be ready to discuss your thought process behind each piece and how it aligns with driving leads.
✨Understand the Brand's Voice
Research the company and its founder’s social media presence. Understand their tone, style, and the type of content they produce. During the interview, mention specific examples of their posts that resonate with you and how you would contribute to maintaining that voice while adding your unique flair.
✨Be Ready to Discuss Strategy
Think about how you would approach content strategy for the role. Prepare to discuss ideas for Instagram swipes, tweet concepts, or YouTube video topics that could drive engagement. Showing that you can think strategically about content will demonstrate your fit for the role and your understanding of the company's goals.