Regional Sales Manager - North England | East England | Scotland & Ireland

About Weldfast UK

Weldfast UK is one of the UK's leading providers of welding and industrial solutions, supplying high-quality products, technical expertise, and value-added services to customers across multiple sectors. Our extensive portfolio includes welding equipment, consumables, PPE, engineering products, and specialist support services. We are entering an exciting new phase of growth and transformation. Backed by committed investors and supported by a strengthened leadership team, Weldfast is investing heavily in its people, systems, infrastructure, and customer proposition. As we evolve from a successful founder-led business into a modern, scalable organisation, we are building the foundations for long-term sustainable growth and market leadership. This is a unique opportunity to join the business at a pivotal moment, contribute to shaping its future, and play a key role in delivering our ambitious growth plans.

The Opportunity

This is an exciting opportunity to join a well-established and ambitious business as we continue to invest in our people, products, systems, and customer offering. We are seeking driven and commercially minded Regional Sales Managers to lead sales growth across three designated territories. These roles are responsible for developing existing customer accounts, winning new business opportunities, and delivering sustainable, profitable revenue growth across the Weldfast product and service portfolio. The successful candidate will combine strong relationship-building skills with a proactive business development approach, identifying opportunities within both existing and prospective accounts. They will act as a trusted advisor to customers while serving as a key ambassador for the Weldfast brand.

About You

You are an ambitious sales professional who thrives in a customer-facing environment and enjoys building long-term commercial relationships. You combine a consultative sales approach with the drive and resilience required to win new business and deliver results.

Essential Skills

• Proven field sales experience within a B2B environment.
• Strong account management and business development skills.
• Experience working to sales targets and KPI-driven objectives.
• Excellent communication, negotiation, and relationship-building skills.
• Self-motivated, organised, and capable of managing a territory independently.
• Commercially aware with strong numerical and analytical skills.
• Full driving licence.

Desirable Skills

• Experience within the welding, industrial, engineering, fabrication, manufacturing, or PPE sectors.
• Technical understanding of welding processes, consumables, and associated products.
• Experience using CRM systems and sales reporting tools.

Personal Attributes

• Self-motivated and results driven.
• Positive and professional approach.
• Strong work ethic and resilience.
• Commercially minded and solution-oriented.
• Adaptable and comfortable working in a fast-paced environment.
• Team player who demonstrates integrity and accountability.

Key Responsibilities

Sales Growth & Business Development

• Deliver agreed sales, margin, and growth targets within the assigned territory.
• Develop and execute a territory sales plan aligned with company objectives.
• Identify and secure new business opportunities through proactive prospecting and networking.
• Maximise sales opportunities within existing accounts through account development and cross-selling activities.
• Conduct regular customer visits to maintain relationships and identify future opportunities.
• Develop strategic relationships with key decision-makers across customer organisations.

Account Management

• Deliver agreed sales, margin, and growth targets within the assigned territory.
• Develop and execute a territory sales plan aligned with company objectives.
• Identify and secure new business opportunities through proactive prospecting and networking.
• Maximise sales opportunities within existing accounts through account development and cross-selling activities.
• Conduct regular customer visits to maintain relationships and identify future opportunities.
• Develop strategic relationships with key decision-makers across customer organisations.

Commercial Management

• Negotiate pricing and commercial agreements within authorised limits.
• Manage sales pipeline activity through the company CRM system.
• Maintain accurate sales forecasts and reporting.
• Ensure profitability is considered in all sales activities.
• Work collaboratively with internal departments to deliver customer requirements.

Product & Technical Support

• Develop and maintain a strong understanding of the company's product portfolio.
• Advise customers on appropriate welding, cutting, fabrication, safety, and engineering solutions.
• Promote new products, services, and supplier initiatives.
• Attend product training and industry events as required.

Team & Business Contribution

• Work closely with Customer Service Teams, Commercial and Marketing, and Operations.
• Share market intelligence and customer insights with the wider business.
• Support company initiatives and continuous improvement activities.

Why Join Weldfast UK?

• Join a respected market leader with ambitious growth plans.
• Be part of an exciting transformation journey with significant investment in the business.
• Work alongside an experienced leadership team.
• Opportunity to influence change and make a meaningful impact.
• Competitive salary.
• Company car.
• Continuous training and development.
• 20 days holiday + Christmas shutdown + Public holidays.
• One paid volunteering day per year.

At Weldfast, we are building the future of our industry. If you are passionate about sales, customer success, and driving growth, we'd love to hear from you.