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- Tasks: Create and manage automated email campaigns, landing pages, and maintain Salesforce platform.
- Company: Weir Minerals is a global engineering leader focused on sustainability and innovation.
- Benefits: Enjoy remote work flexibility, career growth opportunities, and a supportive, inclusive culture.
- Why this job: Join a dynamic team dedicated to enhancing customer experiences and driving digital marketing success.
- Qualifications: 3+ years in digital marketing, experience with CRM tools like Salesforce Pardot, and strong communication skills.
- Other info: Be part of a diverse global family committed to a low-carbon future.
The predicted salary is between 28800 - 48000 £ per year.
The Marketing Automation Specialist plays a key role in enhancing the digital experience for Weir customers. Reporting to the Marketing Automation Manager, you will execute digital marketing efforts globally, aiming to streamline and improve marketing operations and enhance the customer journey.
Collaborating with global sales and marketing teams, you will create and manage automated email journeys, support landing pages and forms, and maintain the Account Engagement (Salesforce) platform. We are a fast-paced, innovative global marketing team that values flexibility. We seek detail-oriented, data-driven marketers who collaborate effectively to solve problems.
Why choose Weir:
- Be part of a global organization dedicated to building a better future, constantly reinventing and finding sustainable ways to access resources.
- Opportunities to grow your career in a dynamic environment where you can explore new challenges and tailor your career path.
- Feel empowered to be yourself in an inclusive, welcoming workplace that values innovation, collaboration, and transparency.
Key Responsibilities:
- Building Automated Email Journeys: Create, design, and report on automated email campaigns and nurture programs using Salesforce Pardot.
- Landing Page and Form Integration: Support the building, testing, and troubleshooting of landing pages and forms to ensure functionality and user experience.
- Platform Lead: Manage the Salesforce Account Engagement platform, collaborate with external agencies, and ensure data integrity and platform cleanliness.
- Continuous Improvement + Reporting: Use analytics to evaluate campaign effectiveness, stay updated on industry trends, and implement best practices for marketing automation.
Previous Education, Knowledge and Experience:
- At least 3 years of experience in digital marketing or automation.
- Experience with CRM and marketing automation platforms like Salesforce Pardot, Salesforce, Marketo, HubSpot, or Adobe Journey Optimizer.
- Hands-on experience in developing email campaigns and automated journeys.
- Understanding of end-to-end B2B digital marketing and lead generation.
- Self-motivated with strong organizational and communication skills.
- Problem-solving skills and attention to detail.
Language Skills: Ability to communicate technical concepts to non-technical stakeholders and manage relationships with external agencies and internal teams.
Mathematical Skills: Proficiency in analyzing marketing data and generating insights from dashboards and KPIs.
Reasoning Ability: Adaptability to changing conditions and priorities.
Technical Skills: Experience with Pardot/Salesforce preferred. Intermediate to advanced skills in Microsoft Office, especially Word, PowerPoint, and Excel.
Weir is committed to diversity and inclusion, providing equal opportunities for all employees.
Marketing Automation Specialist employer: Weir Minerals
Contact Detail:
Weir Minerals Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Automation Specialist
✨Tip Number 1
Familiarise yourself with Salesforce Pardot, as it's a key tool for this role. Consider taking online courses or tutorials to enhance your skills and demonstrate your commitment to mastering the platform.
✨Tip Number 2
Network with professionals in the marketing automation field, especially those who have experience with Weir Minerals or similar companies. Engaging with them on platforms like LinkedIn can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Stay updated on the latest trends in digital marketing and automation. Follow industry blogs, attend webinars, and participate in relevant forums to ensure you can discuss current best practices during interviews.
✨Tip Number 4
Prepare to showcase your problem-solving skills by thinking of specific examples from your past experiences where you've successfully tackled challenges in marketing automation. This will help you stand out during the interview process.
We think you need these skills to ace Marketing Automation Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing and automation. Focus on your hands-on experience with platforms like Salesforce Pardot and any successful email campaigns you've managed.
Craft a Compelling Cover Letter: In your cover letter, express your passion for enhancing customer journeys through marketing automation. Mention specific examples of how you've improved marketing operations in previous roles.
Showcase Technical Skills: Emphasise your technical skills, particularly your proficiency with CRM and marketing automation tools. Be sure to mention your ability to analyse marketing data and generate insights, as this is crucial for the role.
Highlight Collaboration Experience: Since the role involves working with global sales and marketing teams, include examples of past collaborations. Demonstrating your ability to work effectively with diverse teams will strengthen your application.
How to prepare for a job interview at Weir Minerals
✨Showcase Your Technical Skills
Make sure to highlight your experience with marketing automation platforms like Salesforce Pardot. Be prepared to discuss specific campaigns you've managed and the results achieved, as this will demonstrate your hands-on expertise.
✨Demonstrate Problem-Solving Abilities
Prepare examples of how you've tackled challenges in previous roles, especially related to digital marketing or automation. This will show your adaptability and critical thinking skills, which are essential for the role.
✨Communicate Clearly
Since the role involves explaining technical concepts to non-technical stakeholders, practice articulating your thoughts clearly. Use simple language to describe complex ideas, ensuring everyone understands your points.
✨Research Weir Minerals
Familiarise yourself with Weir's mission and values, particularly their commitment to sustainability and innovation. Being able to align your personal values with the company's goals can make a strong impression during the interview.