At a Glance
- Tasks: Develop and implement brand strategies and impactful social media campaigns.
- Company: Join Xinlong-UK, a leader in innovative construction and development services.
- Benefits: Flexible part-time remote work with opportunities for creativity and growth.
- Other info: Exciting role focused on strategic research and creative content development.
- Why this job: Make your mark by shaping brand identity and engaging audiences online.
- Qualifications: Experience in social media strategy and strong analytical skills required.
The predicted salary is between 30000 - 40000 £ per year.
Xinlong-UK is a dedicated company committed to delivering exceptional construction and development services. With a focus on precision, quality, and innovation, the organization strives to provide sustainable and efficient solutions. By collaborating closely with clients, the company ensures every project is completed to exceed expectations while fostering a culture of excellence and professionalism.
This is a part-time remote position for a Brand Positioning & Social Media Strategy Manager. The role involves developing and implementing effective brand positioning strategies and crafting impactful social media campaigns. Core responsibilities include:
- Creating and managing content calendars
- Analysing social media metrics
- Ensuring brand consistency across platforms
- Collaborating with cross-functional teams to strengthen online presence
- Monitoring industry trends to keep the brand relevant in the digital space
Qualifications:
- Skills in Social Media Strategy, Content Calendar Management, and Social Media Engagement
- Knowledge of Brand Positioning, Brand Development, and Market Research aligned with industry trends
- Proficiency in Analytics Tools for measuring social media performance and refining strategies
- Proven ability to create compelling content to enhance audience engagement
- Strong organizational and time management skills, with the ability to handle multiple projects
- Experience with digital marketing tools and platforms is a plus
This is a strategic research and positioning role, not a general admin role. The main goal is to help identify suitable social media niches, audience angles, content formats and testing strategies for a small business / founder-led brand.
Responsibilities:
- Research suitable social media niches and content directions for Western platforms
- Analyse TikTok, Instagram, YouTube Shorts and LinkedIn accounts with strong growth or clear positioning
- Identify content angles that are visually engaging, audience-driven and commercially realistic
- Build a shortlist of 3–5 possible positioning directions for a founder-led brand
- Create a practical content testing plan, including hooks, formats, video ideas and posting angles
- Review basic content performance data and recommend what to test next
- Advise on account positioning, audience targeting, tone of voice and content structure
- Prepare concise strategy notes and monthly recommendations
Requirements:
- Legal right to work in the UK
- UK National Insurance number for payroll
- Experience or strong understanding of social media strategy, personal branding, creator economy, digital marketing or content growth
- Strong analytical ability and good judgement
- Able to explain why certain content performs well, not just describe what is trending
- Comfortable researching TikTok, Instagram, YouTube Shorts and LinkedIn
- Able to produce clear written recommendations and content testing plans
- Experience with founder-led brands, influencer marketing, short-form video or brand positioning is preferred
Part-time Brand Positioning & Social Media Strategy Manager in London employer: weihai xinlong construction
Xinlong-UK is an exceptional employer that prioritises innovation and quality in the construction and development sector. With a strong commitment to employee growth, the company fosters a collaborative work culture that encourages creativity and strategic thinking, making it an ideal environment for professionals looking to make a meaningful impact. The part-time remote nature of the Brand Positioning & Social Media Strategy Manager role offers flexibility while allowing you to contribute to exciting projects that shape the brand's digital presence.
Contact Details:
weihai xinlong construction Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Part-time Brand Positioning & Social Media Strategy Manager in London
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend virtual events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can land you that dream role.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your social media strategies and brand positioning projects. This is your chance to shine and demonstrate how you can bring value to Xinlong-UK.
✨Tip Number 3
Prepare for interviews like a pro! Research the company, understand their brand values, and come up with ideas on how you can enhance their social media presence. We want to see your passion and creativity in action!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Part-time Brand Positioning & Social Media Strategy Manager in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for brand positioning and social media strategy shine through. We want to see that you’re genuinely excited about the role and how you can contribute to our mission at Xinlong-UK.
Tailor Your Content:Make sure to customise your application to highlight your relevant experience in social media strategy and brand development. We love seeing how your skills align with what we’re looking for, so don’t hold back on showcasing your best work!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your ideas are easy to follow. Use bullet points if it helps, and don’t forget to proofread for any typos or errors before hitting send!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about who we are and what we do!
How to prepare for a job interview at weihai xinlong construction
✨Know Your Platforms
Before the interview, dive deep into TikTok, Instagram, YouTube Shorts, and LinkedIn. Familiarise yourself with current trends and successful accounts in these spaces. This will not only show your passion for social media but also demonstrate your analytical skills when discussing what works and why.
✨Craft a Content Calendar
Prepare a sample content calendar that aligns with the brand's goals. Think about how you would structure posts, themes, and engagement strategies. This practical example will showcase your organisational skills and understanding of brand consistency across platforms.
✨Showcase Your Analytical Skills
Be ready to discuss specific analytics tools you’ve used and how they’ve informed your strategies. Bring examples of how you've measured performance and adjusted campaigns based on data. This will highlight your ability to refine strategies effectively.
✨Engage with the Brand's Vision
Research Xinlong-UK and understand their commitment to quality and innovation. Be prepared to discuss how your strategies can enhance their brand positioning and online presence. Showing that you align with their values will make a strong impression.
