WW Coach - Scotland

Position Description for WW Studio Coach

Reports To: Area Manager

Location/Department: Studio-based

Essential Duties and Responsibilities

• Driving Member Recruitment/Retention and WW Business

• Leverage personal connections to encourage member retention, ensuring interactions and workshops align with WW brand standards.
• Deliver excellent experience to drive member referrals and workshop growth.
• Cultivate member engagement with WW program and tools, ensuring member satisfaction with in‑workshop experience.
• Leverage social media and internal platforms to engage with the WW community and support workshop growth and member retention.
• Identify members’ needs and goals through effective questioning skills and active listening, tailoring recommendations of WW programmes and offerings.
• Provide follow‑up and support to encourage members to return to the workshop and engage with the brand.

• Delivering Workshop Experience

• Inspire members to adopt healthy habits, celebrate progress, and achieve weight health goals through genuine, caring interactions.
• Foster a welcoming, enjoyable, and safe community for WW members to connect.
• Build rapport through one‑to‑one and group interactions, sharing relevant tools and knowledge, and promoting awareness of choices.
• Act as an expert in WW’s scientifically‑proven methodology (moving, mindset, food program) for healthy habits, weight loss, and holistic wellness.
• Personalise experiences through active listening, open questioning to understand the “why,” and meaningful conversations about wellness goals.
• Host interactive workshop discussions using coaching and facilitation to ensure all members feel included and part of the community.
• Provide superior hospitality and personalised service during wellness check‑ins.
• Have expert knowledge of all WW programmes.
• Prepare for workshops by understanding the weekly topic’s relevance to members’ goals.
• Remain current on all WW training, products, and wellness/diet trends.
• Perform required administrative and workshop operational tasks.

• Community Involvement

• Actively seek opportunities in the community to build on‑brand partnerships, attract new members, and create brand awareness.
• Act as a WW brand ambassador and anticipate community needs.
• Build strong connections within the community and execute WW marketing locally as required.

Job Factors/Work Environment

• Ability to work with minimal supervision.
• Perform some work from home.
• Ability/willingness to work in multiple locations within designated travel area.

Desired Position Qualifications

• Passion for the WW brand, wellness and healthy lifestyle, and supporting others to achieve wellness and weight health goals.
• Experience in using social media platforms (e.g. Facebook and Instagram).
• Superior customer service experience.
• Facilitation experience or prior coaching skills.
• Business acumen.
• Excellent active listening and communication skills.
• Computer skills (Google & Microsoft Office suite, web‑based applications).

This job description is not intended to be an exhaustive list of all duties or responsibilities associated with the job. Other job-related duties may be assigned.

At WW, it is our priority to cultivate a diverse and inclusive workplace. We are committed as individuals, as an organization, and as fellow humans, to advocate for and support our employees, our members, and our communities. We are proud to be an equal opportunity employer and we do not discriminate on the basis of sex, race, color, creed, national origin, marital status, age, religion, sexual orientation, gender identity, gender expression, veteran status, or disability.