At a Glance
- Tasks: Lead international media strategies and manage a multi-million dollar budget across global markets.
- Company: Join a global wellness tech company transforming lives through healthy habits.
- Benefits: Competitive salary, flexible working options, and opportunities for personal growth.
- Other info: Collaborative environment with a focus on innovation and community building.
- Why this job: Make a real impact on global wellness while honing your marketing skills.
- Qualifications: 4-7 years in digital marketing with experience in integrated campaigns.
The predicted salary is between 60000 - 80000 £ per year.
WW is looking for candidates to help change people’s lives. We are a global wellness technology company inspiring millions of people to adopt healthy habits for real life. We do this through engaging digital experiences, face‑to‑face workshops and sustainable programs that encourage people to move more, shift their mindset and eat healthier while enjoying the foods they love. By drawing on over six decades of experience and expertise in behavioral science, we build communities in order to deliver wellness for all.
Reporting to the Director - International Growth, the International Media Manager is a pivotal role sitting at the intersection of performance and brand. You aren’t just a digital specialist; you are a holistic marketer who understands how every touchpoint – from a TV spot to a Tik Tok ad – contributes to the member journey.
You will play a high‑visibility role in managing our international media agency and ensuring our multi‑million dollar budget is working hard across 10 global markets. We are looking for a "hybrid" talent: someone who is an expert in digital platforms but possesses the strategic maturity to lead Above The Line (ATL) conversations.
Key Responsibilities- Agency Co‑Leadership: Act as a primary day‑to‑day lead for our media agency. You will challenge their recommendations, ensure integrated planning across "Offline" and "Online," and hold them to high standards of execution.
- Full‑Funnel Growth: Execute a strategy that acknowledges the synergy between ATL (TV, Radio, OOH) and digital. You understand how brand awareness drives down digital CAC and how to optimize the "halo effect."
- In‑Platform Expertise: Maintain a "hands‑on‑tools" mastery of Meta, Google, and emerging platforms. You’ll perform deep‑dives into accounts to ensure our agency or internal teams are pushing the envelope.
- International Market Ownership: Manage performance across our 10 key markets (UK, FR, DE, CA, ANZ, etc.). You’ll ensure that a global "New Year" campaign feels locally relevant and executes flawlessly in every timezone.
- Cross‑Functional Collaboration: Partner closely with your US counterparts to share insights and ensure that international growth isn't a silo, but a key contributor to WW’s global success.
- Measurement & Attribution: Work beyond the "last click." You’ll help navigate complex attribution conversations, looking at how broad‑reach media influences direct‑response behavior.
- The "Hybrid" Marketer: 4–7 years of experience. You likely started in digital but have spent significant time working on integrated campaigns that include TV, Outdoor, or Radio.
- Agency Savvy: You know how agencies work (perhaps you’ve worked in one). You know how to brief them effectively and when to push back on their media plans.
- Strategic "Dirty Hands": You are happy to spend an afternoon auditing a Google Ads account.
International Media Manager in London employer: Weight Watchers
At WW, we pride ourselves on being a leading global wellness technology company that not only inspires individuals to adopt healthier habits but also fosters a vibrant and inclusive work culture. Our employees benefit from a collaborative environment that encourages personal and professional growth, with access to innovative wellness programs and resources tailored to enhance their well-being. Located in a dynamic setting, our team enjoys the unique advantage of working at the forefront of digital marketing while making a meaningful impact on communities worldwide.
StudySmarter Expert Advice🤫
We think this is how you could land International Media Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your best work. This is especially important for a role like International Media Manager where creativity and strategy go hand in hand.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their mission and values, and think about how your experience aligns with their goals. This will help you stand out as a candidate who truly gets what they’re about.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our mission to inspire healthy habits.
We think you need these skills to ace International Media Manager in London
Some tips for your application 🫡
Show Your Passion for Wellness:When writing your application, let your enthusiasm for wellness shine through! We want to see how you connect with our mission of inspiring healthy habits. Share personal experiences or insights that reflect your commitment to this cause.
Tailor Your Experience:Make sure to highlight your relevant experience in both digital and traditional media. We’re looking for that 'hybrid' talent, so don’t shy away from showcasing your skills in managing integrated campaigns across various platforms.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on what makes you a great fit for the International Media Manager role. Remember, less is often more!
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Weight Watchers
✨Know Your Stuff
Make sure you’re well-versed in the latest trends and tools in digital marketing, especially platforms like Meta and Google. Brush up on how these platforms can work together with traditional media to create a seamless member journey.
✨Showcase Your Hybrid Skills
Be ready to discuss your experience in both digital and traditional marketing. Prepare examples of integrated campaigns you've worked on, highlighting how you’ve successfully blended ATL and digital strategies to drive growth.
✨Understand the Market
Familiarise yourself with the key markets mentioned in the job description. Research local trends and consumer behaviours in the UK, France, Germany, Canada, and Australia to demonstrate your ability to tailor campaigns for each region.
✨Prepare for Attribution Conversations
Brush up on measurement and attribution strategies. Be prepared to discuss how you would approach complex attribution challenges and provide insights on how broad-reach media can influence direct-response behaviour.
