At a Glance
- Tasks: Lead international media strategies and manage a multi-million dollar budget across global markets.
- Company: Join a global wellness tech company transforming lives through healthy habits.
- Benefits: Competitive salary, flexible working options, and opportunities for personal growth.
- Other info: Collaborative environment with a focus on community and global success.
- Why this job: Make a real impact on wellness while working with innovative digital and traditional media.
- Qualifications: 4-7 years in marketing, with expertise in both digital and traditional media.
The predicted salary is between 55000 - 65000 £ per year.
WW is looking for candidates to help change people’s lives. We are a global wellness technology company inspiring millions of people to adopt healthy habits for real life. We do this through engaging digital experiences, face-to-face workshops and sustainable programs that encourage people to move more, shift their mindset and eat healthier while enjoying the foods they love. By drawing on over six decades of experience and expertise in behavioral science, we build communities in order to deliver wellness for all.
Reporting to the Director - International Growth, the International Media Manager is a pivotal role sitting at the intersection of performance and brand. You aren't just a digital specialist; you are a holistic marketer who understands how every touchpoint - from a TV spot to a Tik Tok ad - contributes to the member journey.
You will play a high-visibility role in managing our international media agency and ensuring our multi-million dollar budget is working hard across 10 global markets. We are looking for a "hybrid" talent: someone who is an expert in digital platforms but possesses the strategic maturity to lead Above The Line (ATL) conversations.
Key Responsibilities- Agency Co-Leadership: Act as a primary day-to-day lead for our media agency. You will challenge their recommendations, ensure integrated planning across "Offline" and "Online," and hold them to high standards of execution.
- Full-Funnel Growth: Execute a strategy that acknowledges the synergy between ATL (TV, Radio, OOH) and digital. You understand how brand awareness drives down digital CAC and how to optimize the "halo effect."
- In-Platform Expertise: Maintain a "hands-on-tools" mastery of Meta, Google, and emerging platforms. You’ll perform deep-dives into accounts to ensure our agency or internal teams are pushing the envelope.
- International Market Ownership: Manage performance across our 10 key markets (UK, FR, DE, CA, ANZ, etc.). You’ll ensure that a global "New Year" campaign feels locally relevant and executes flawlessly in every timezone.
- Cross-Functional Collaboration: Partner closely with your US counterparts to share insights and ensure that international growth isn't a silo, but a key contributor to WW’s global success.
- Measurement & Attribution: Work beyond the "last click." You’ll help navigate complex attribution conversations, looking at how broad-reach media influences direct-response behavior.
- The "Hybrid" Marketer: 4–7 years of experience. You likely started in digital but have spent significant time working on integrated campaigns that include TV, Outdoor, or Radio.
- Agency Savvy: You know how agencies work (perhaps you’ve worked in one). You know how to brief them effectively and when to push back on their media plans.
- Strategic "Dirty Hands": You are happy to spend an afternoon auditing a Google Ads account.
International Media Manager in London employer: Weight Watchers International, Inc.
At WW, we pride ourselves on being a leading global wellness technology company that not only inspires individuals to adopt healthier habits but also fosters a vibrant and inclusive work culture. Our employees benefit from comprehensive growth opportunities, a collaborative environment, and the chance to make a meaningful impact across diverse international markets. Join us in our mission to change lives while enjoying the unique advantages of working in a dynamic and supportive setting.
Contact Details:
Weight Watchers International, Inc. Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land International Media Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your best work. This is especially important for a role like International Media Manager where creativity and strategy go hand in hand.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Be ready to discuss how your experience aligns with their mission of inspiring healthy habits. Tailor your answers to show you’re the perfect fit!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about joining our mission at WW.
We think you need these skills to ace International Media Manager in London
Some tips for your application 🫡
Show Your Passion for Wellness:When writing your application, let your enthusiasm for wellness shine through! We want to see how you connect with our mission of inspiring healthy habits. Share personal experiences or insights that reflect your commitment to this cause.
Tailor Your Experience:Make sure to highlight your relevant experience in both digital and traditional media. We’re looking for that 'hybrid' marketer vibe, so don’t shy away from showcasing your skills across various platforms and how they contribute to a cohesive strategy.
Be Specific About Your Achievements:Quantify your successes where possible! Use numbers and examples to illustrate how you've driven growth or improved performance in past roles. This helps us see the impact you could have on our international media efforts.
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen to be part of our community!
How to prepare for a job interview at Weight Watchers International, Inc.
✨Know Your Stuff
Make sure you’re well-versed in the latest trends in digital marketing and media. Brush up on your knowledge of platforms like Meta and Google, and be ready to discuss how they can drive brand awareness and lower customer acquisition costs.
✨Showcase Your Hybrid Skills
Highlight your experience in both digital and traditional media. Be prepared to share examples of integrated campaigns you've worked on, especially those that demonstrate your understanding of how different channels work together to enhance the member journey.
✨Be Agency Savvy
Understand how to effectively communicate with media agencies. Prepare to discuss your past experiences in briefing agencies and how you’ve successfully challenged their recommendations to ensure high standards of execution.
✨Think Globally, Act Locally
Since this role involves managing performance across multiple international markets, come equipped with insights on how to make global campaigns feel locally relevant. Share any experiences you have in adapting strategies for different cultures or regions.
