At a Glance
- Tasks: Lead brand strategy and manage innovative projects to boost brand performance.
- Company: Weetabix values diversity and fosters an inclusive workplace for all.
- Benefits: Enjoy competitive salary, annual bonus, flexible work options, and wellness support.
- Other info: Hybrid working with a mandatory Weetabix Wednesday for team collaboration.
- Why this job: Join a dynamic team that champions creativity and collaboration in a thriving environment.
- Qualifications: Experience in brand management and integrated marketing communication is essential.
The predicted salary is between 36000 - 60000 £ per year.
At Weetabix, we believe that diverse teams drive better ideas, stronger decisions, and a more inclusive workplace for everyone. We’re committed to building an organisation where people from all walks of life feel they belong—where different voices, experiences, and backgrounds are valued and respected.
We’re happy to make reasonable adjustments throughout the recruitment process—just let us know how we can support you.
Weetabix is on an exciting growth journey, and many of the opportunities we are recruiting for are newly created roles. These positions reflect our investment in people, capabilities and innovation as we continue to build for the future.
The Recipe (About the Role)
As Brand Manager, you will shape and deliver impactful brand programmes that drive consumer relevance, commercial performance, and long-term brand equity. The successful candidate will own high-quality activation, oversee brand profit and loss performance, and deliver portfolio changes—including innovation and renovation—with pace and excellence.
This role offers the opportunity to work across functions, using data‑led insight to inform decisions and manage multiple high‑impact projects. You will play a key role in evolving the brand over the next three to five years, embracing digital and Artificial Intelligence enabled insights, accelerating innovation, and building towards broader responsibility within the portfolio.
- Develop and deliver annual brand plans aligned to strategy, ensuring all activity is executed on time, within budget, and to a high standard.
- Own brand financial performance in partnership with Commercial teams, monitoring profit and loss, identifying risks and opportunities, and adjusting plans as needed.
- Own end-to-end delivery of portfolio changes, including innovation, renovation, and product or packaging updates, ensuring high-quality launch execution.
- Work cross-functionally with New Product Development, Innovation, Supply Chain, Procurement, Sales, and external partners to deliver seamless brand activation.
- Manage agency partnerships (creative, media, and packaging) to ensure insight‑led, effective, and consistent outputs.
- Track and analyse brand performance (including sales, market share, consumer metrics, and campaign results) to inform decision‑making and future plans.
- Develop and deliver brand assets and communications, ensuring consistency with brand identity, tone, and strategic priorities.
- Work with budget planning and management, including forecasting, phasing, purchase order management, and spend tracking.
- Provide clear, consistent updates on performance, risks, and key milestones through accurate reporting and stakeholder communication.
The Ingredients (What we need from you)
Key Know How:
- Experience in brand management, marketing or commercial roles within fast‑paced consumer sectors (e.g. Fast‑Moving Consumer Goods).
- Strong understanding of brand planning, campaign activation and asset development.
- Ability to analyse performance data and translate insights into clear, actionable outcomes.
- Experience collaborating with external agencies and delivering cross‑functional projects.
- Good financial awareness, including Profit and Loss performance.
- Strong organisational and project management skills, with the ability to prioritise effectively.
Your Bowl of Perks (Benefits)
Competitive salary & Annual Flexible benefits
We offer a competitive salary and a comprehensive benefits package designed to support your wellbeing, career, and life outside work.
- Annual bonus
- Double‑matched pension scheme (up to 12% from us)
- 25 days annual leave increasing with service
- Annual salary review
- Healthcare plan
- Discounted Weetabix products
To support our employees, we also offer:
- Continued investment in your personal development
- We believe in balance, whether it’s for family, rest or simply time for you. As well as your holiday entitlement, you can purchase up to 5 days of additional annual leave
- Access to 24/7 counselling service (via Grocery Aid partnership)
- The freedom of Flexible Work Opportunities
- Enhanced Maternity / Paternity / Adoption Leave
- Additional Time Off for Fertility Treatment and Neonatal Care
- Working Parents Support Group
- Fully stocked kitchens filled with our delicious products for you to enjoy
To learn more about life at Weetabix, visit our careers page: https://careers.weetabixfoodcompany.co.uk/
Please note: We benchmark roles based on your skills and experience, so we do not advertise fixed salary ranges.
Unfortunately, we are unable to provide sponsorship for this position; therefore, we are seeking candidates who do not require sponsorship.
We utilise our Preferred Agency Supplier Partners as and when we require additional support.
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Brand Manager in Burton Latimer employer: Weetabix
Weetabix is an excellent employer that values innovation and collaboration, making it an ideal place for a Boomi & API Integration Specialist. With a strong focus on personal development and work-life balance, employees enjoy flexible benefits and a supportive work culture that encourages growth within the fast-paced FMCG sector. Located in a vibrant area, Weetabix offers unique opportunities to engage with diverse teams and contribute to impactful projects.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager in Burton Latimer
✨Tip Number 1
Familiarise yourself with Weetabix's brand values and recent campaigns. Understanding their current marketing strategies will help you demonstrate how your experience aligns with their goals during the interview.
✨Tip Number 2
Prepare to discuss specific examples of successful brand management projects you've led. Highlight your ability to drive brand performance and innovation, as these are key aspects of the role.
✨Tip Number 3
Showcase your understanding of Integrated Marketing Communication planning. Be ready to explain how you've used data to inform your decisions and improve brand health in previous roles.
✨Tip Number 4
Emphasise your collaborative approach and leadership skills. Weetabix values teamwork, so be prepared to share how you've successfully worked with cross-functional teams and external partners to achieve brand objectives.
We think you need these skills to ace Brand Manager in Burton Latimer
Some tips for your application 🫡
Understand the Role:Before applying, make sure to thoroughly read the job description for the Brand Manager position at Weetabix. Understand the key responsibilities and required skills, as this will help you tailor your application effectively.
Tailor Your CV:Customise your CV to highlight relevant experience in brand management, integrated marketing communication, and project management. Use specific examples that demonstrate your creativity and problem-solving skills, as these are crucial for the role.
Craft a Compelling Cover Letter:Write a cover letter that showcases your passion for brand management and your understanding of Weetabix's values. Mention how your background aligns with their commitment to diversity and innovation, and express your enthusiasm for contributing to their team.
Proofread Your Application:Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism, which are important traits for a Brand Manager.
How to prepare for a job interview at Weetabix
✨Show Your Passion for Branding
Make sure to express your enthusiasm for brand management during the interview. Share specific examples of how you've successfully developed and implemented brand strategies in the past, and how you can bring that passion to Weetabix.
✨Demonstrate Your Creativity
Weetabix values innovative thinking, so be prepared to discuss how you've challenged the status quo in previous roles. Bring examples of successful projects where your creativity led to positive outcomes, especially in NPD or marketing campaigns.
✨Understand the Brand's Market Position
Research Weetabix and its product portfolio thoroughly. Be ready to discuss their current market position, competitors, and potential growth opportunities. This shows that you're not just interested in the role but also in the company's future.
✨Prepare for Collaborative Scenarios
Since the role involves working closely with various teams, think of examples where you've successfully collaborated with others. Highlight your leadership style and how you inspire teamwork to achieve remarkable results, aligning with Weetabix's values.
