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For Companies At a Glance
- Tasks: Lead brand strategy and manage innovative projects to boost brand performance.
- Company: Weetabix values diversity and fosters an inclusive workplace for all.
- Benefits: Enjoy competitive salary, annual bonus, flexible work options, and wellness support.
- Why this job: Join a dynamic team that champions creativity and collaboration in a thriving environment.
- Qualifications: Experience in brand management and integrated marketing communication is essential.
- Other info: Hybrid working with a mandatory Weetabix Wednesday for team collaboration.
The predicted salary is between 36000 - 60000 £ per year.
This job is brought to you by Jobs/Redefined, the UK\’s leading over-50s age inclusive jobs board.
We utilise our Preferred Agency Supplier Partners as and when we require additional support
At Weetabix, we believe that diverse teams drive better ideas, stronger decisions, and a more inclusive workplace for everyone . We\’re committed to building an organisation where people from all walks of life feel they belong-where different voices, experiences, and backgrounds are valued and respected.
We\’re always looking to connect with talented individuals who can help shape the future of our business.
We are seeking a passionate, determined, and commercially savvy individual who can combine big business thinking with an entrepreneurial can-do attitude!
The successful candidate will be an experienced Brand Manager who will lead the development and implementation of brand plans, including 5-year strategic plan, to drive brand performance against budgeted P&L and brand health objectives.
Closing date: 22nd February
Interview process: Teams followed by a face-to-face at our site in Burton Latimer
Working pattern: Weetabix Wednesday, everyone comes into the office for some great collaboration and meetings. While we operate a hybrid working pattern, we are committed to providing reasonable adjustments or flexibility where needed.
We\’re happy to make reasonable adjustments throughout the recruitment process-just let us know how we can support you.
The Recipe (About the Role)
Develop, communicate, and implement annual brand plans for your portfolio
Constantly challenge the business to develop new and innovative ways of delivering the brand objectives and deliver a world-class innovation strategy
Management of all projects and brand initiatives including NPD, pack design changes, BTL and ATL campaigns
Management of your portfolio\’s P&L to deliver quarterly profit goals with a rigorous understanding of key brand health performance metrics, identifying and executing clear actions
Work closely with the wider commercial team to develop clear channel plans – whilst driving opportunities and mitigating risks
Monitor and control budgeted brand expenditure
Be the internal brand champion for the portfolio, driving front-of-mind presence with internal PR as well as driving external retailer engagement
Support the Head of Brand to develop the 1-5-year growth plan; clarifying the role the brand(s) will play in the wider Weetabix Food Company portfolio
The Ingredients (What we need from you)
Key Know How:
Proven track record in driving impactful Integrated Marketing Communications – from brand strategy and comms planning to bold innovation and flawless new product launches.
A creative powerhouse with the initiative and agility to turn great ideas into commercially successful brand activations.
Astute commercial instinct with the ability to turn data and consumer insight into clear, actionable growth strategies that deliver results.
Inspiring and collaborative leader , energising teams and agency partners to deliver standout campaigns and world-class brand experiences
sharp commercial mindset w ith the energy and vision to unlock growth – turning brand love into market share and driving Weetabix to even greater commercial success
Your Bowl of Perks (Benefits)
Competitive salary & Annual Flexible benefits
We offer a competitive salary and a comprehensive benefits package designed to support your wellbeing, career, and life outside work.
Annual bonus 10 %
Double-matched pension scheme (up to 12% from us)
25 days annual leave increasing with service
Annual Salary review
Healthcare plan
Discounted Weetabix products
To support our employees, we also offer:
Continued investment in your personal development
We believe in balance, whether it\’s for family, rest or simply time for you. As well as your holiday entitlement, you can purchase up to 5 days additional annual leave
Access to 24/7 counselling service (via Grocery Aid partnership)
The freedom of Flexible Work Opportunities
Enhanced Maternity / Paternity / Adoption Leave
Additional Time Off for Fertility Treatment and Neonatal Care
Working Parents Support Group
Fully stocked kitchens filled with our delicious products for you to enjoy
To learn more about life at Weetabix, visit our careers page note: We benchmark roles based on your skills and experience, so we do not advertise fixed salary ranges.
Unfortunately, we are unable to provide sponsorship for this position; therefore, we are seeking candidates who do not require sponsorship.
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Brand Manager employer: Weetabix
Contact Detail:
Weetabix Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager
✨Tip Number 1
Familiarise yourself with Weetabix's brand values and recent campaigns. Understanding their current marketing strategies will help you demonstrate how your experience aligns with their goals during the interview.
✨Tip Number 2
Prepare to discuss specific examples of successful brand management projects you've led. Highlight your ability to drive brand performance and innovation, as these are key aspects of the role.
✨Tip Number 3
Showcase your understanding of Integrated Marketing Communication planning. Be ready to explain how you've used data to inform your decisions and improve brand health in previous roles.
✨Tip Number 4
Emphasise your collaborative approach and leadership skills. Weetabix values teamwork, so be prepared to share how you've successfully worked with cross-functional teams and external partners to achieve brand objectives.
We think you need these skills to ace Brand Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Brand Manager position at Weetabix. Understand the key responsibilities and required skills, as this will help you tailor your application effectively.
Tailor Your CV: Customise your CV to highlight relevant experience in brand management, integrated marketing communication, and project management. Use specific examples that demonstrate your creativity and problem-solving skills, as these are crucial for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for brand management and your understanding of Weetabix's values. Mention how your background aligns with their commitment to diversity and innovation, and express your enthusiasm for contributing to their team.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism, which are important traits for a Brand Manager.
How to prepare for a job interview at Weetabix
✨Show Your Passion for Branding
Make sure to express your enthusiasm for brand management during the interview. Share specific examples of how you've successfully developed and implemented brand strategies in the past, and how you can bring that passion to Weetabix.
✨Demonstrate Your Creativity
Weetabix values innovative thinking, so be prepared to discuss how you've challenged the status quo in previous roles. Bring examples of successful projects where your creativity led to positive outcomes, especially in NPD or marketing campaigns.
✨Understand the Brand's Market Position
Research Weetabix and its product portfolio thoroughly. Be ready to discuss their current market position, competitors, and potential growth opportunities. This shows that you're not just interested in the role but also in the company's future.
✨Prepare for Collaborative Scenarios
Since the role involves working closely with various teams, think of examples where you've successfully collaborated with others. Highlight your leadership style and how you inspire teamwork to achieve remarkable results, aligning with Weetabix's values.
