At a Glance
- Tasks: Transform consumer data into actionable insights that shape brand strategies and innovation.
- Company: Join Weetabix, a diverse and inclusive workplace that values every voice.
- Benefits: Enjoy competitive salary, flexible work, annual leave, and health perks.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Make a real impact by driving insights that influence key business decisions.
- Qualifications: Experience in consumer insight and strong analytical skills required.
The predicted salary is between 60000 - 80000 £ per year.
At Weetabix, we believe that diverse teams drive better ideas, stronger decisions, and a more inclusive workplace for everyone. We are committed to building an organisation where people from all walks of life feel they belong, where different voices, experiences, and backgrounds are valued and respected.
The Insights Manager is responsible for supporting the delivery of high-quality, actionable insight that informs brand, innovation, category, and commercial choices. The role turns research findings and consumer data into clear, evidence-based recommendations that shape day-to-day choices and longer-term brand strategy.
Working closely with the Insight Lead, the role executes research plans, manages end-to-end insight projects, and helps embed consumer thinking across the business. As Weetabix continues to grow and adopt enhanced technologies, the Insights Manager will increasingly leverage digital analytics, trend data, and advanced tools to generate richer, faster and more predictive insights.
- Deliver end-to-end insight projects; own qualitative and quantitative research from scoping and agency briefing through to actionable recommendations.
- Turn data into compelling stories; examine multiple data sources (research, brand tracking, sales, category and digital analytics) to uncover trends, behaviours and opportunities, presenting these in a way that influences choices.
- Shape commercial and brand choices; combine datasets to create holistic insight narratives that work on strategy, highlight risks and unlock opportunities.
- Partner across the business; collaborate with Brand, Innovation, Category, Sales, Shopper and New Product Development teams to embed insight into briefs, marketing plans and key points.
- Help innovation and ideation; bring consumer trends and behaviours into concept development, helping refine ideas, packaging, claims and propositions to ensure they meet genuine consumer needs.
- Drive performance insight; contribute to brand and category reviews, including brand health tracking, campaign evaluation and performance reporting, making insights accessible and easy to apply.
- Manage agency relationships and governance; work closely with research partners to deliver high-quality outputs, while overseeing timelines, budgets and compliance with General Data Protection Regulation (GDPR) and research ethics.
- Own insight for new breakfast opportunities; provide consumer and channel expertise to help new product development, tracking emerging trends and evolving consumption occasions.
Key Know How:
- Experience in consumer insight, research, or a related marketing function.
- Clear understanding of qualitative and quantitative research methodologies.
- Exposure to food service, hospitality or out-of-home environments is beneficial, working on insights into consumer and operator trends.
- Ability to analyse data, identify patterns, and translate findings into concise recommendations.
- Experience working with research agencies and managing project deliverables.
Your Bowl of Perks (Benefits):
- Competitive salary & Annual Flexible benefits.
- Annual bonus.
- Double-matched pension scheme (up to 12% from us).
- 25 days annual leave increasing with service.
- Annual Salary review.
- Healthcare plan.
- Discounted Weetabix products.
- Access to 24/7 counselling service (via Grocery Aid partnership).
- The freedom of Flexible Work Opportunities.
- Enhanced Maternity / Paternity / Adoption Leave.
- Additional Time Off for Fertility Treatment and Neonatal Care.
- Working Parents Support Group.
- Fully stocked kitchens filled with our delicious products for you to enjoy.
Insights Manager (Remote) employer: WEETABIX LIMITED
Weetabix Limited is an exceptional employer, offering a dynamic work environment in Burton Latimer that fosters innovation and collaboration. With a strong focus on employee growth, the company provides extensive training opportunities and a comprehensive benefits package, including annual bonuses and flexible working policies, making it an ideal place for professionals seeking meaningful and rewarding careers in the FMCG sector.
StudySmarter Expert Advice🤫
We think this is how you could land Insights Manager (Remote)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for WEETABIX LIMITED and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like WEETABIX LIMITED are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with WEETABIX LIMITED on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at WEETABIX LIMITED. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Insights Manager (Remote)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit WEETABIX LIMITED. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of WEETABIX LIMITED:Show us that you’ve done your homework! In your application, briefly mention what you admire about WEETABIX LIMITED’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at WEETABIX LIMITED
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at WEETABIX LIMITED will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At WEETABIX LIMITED, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
