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- Tasks: As a Brand Manager, you'll oversee brand strategy and marketing campaigns.
- Company: Weetabix is a leading food company committed to diversity and inclusion.
- Benefits: Enjoy flexible working options and a vibrant workplace culture.
- Why this job: Join us to make an impact in a supportive environment that values your voice.
- Qualifications: We're looking for creative thinkers with a passion for branding and marketing.
- Other info: Be part of a team that believes diverse perspectives lead to better ideas.
The predicted salary is between 28800 - 42000 £ per year.
We utilise our Preferred Agency Supplier Partners as and when we require additional support
At Weetabix, we believe that diverse teams drive better ideas, stronger decisions, and a more inclusive workplace for everyone. Were committed to building an organisation where people from all walks of life feel they belongwhere different voices, experiences, and backgrounds are valued and respected.
We\’re always looking to connect with talented individuals who can help shape the future of our business.
We are seeking a passionate, determined, and commercially savvy individual who can combine big business thinking with an entrepreneurial can-do attitude!
The successful candidate will be an experienced Brand Manager who will lead the development and implementation of brand plans, including 5-year strategic plan, to drive brand performance against budgeted P&L and brand health objectives.
Closing date: 22nd February
Interview process: Teams followed by a face-to-face at our site in Burton Latimer
Working pattern: Weetabix Wednesday, everyone comes into the office for some great collaboration and meetings. While we operate a hybrid working pattern, we are committed to providing reasonable adjustments or flexibility where needed.
Were happy to make reasonable adjustments throughout the recruitment processjust let us know how we can support you.
The Recipe (About the Role)
- Develop, communicate, and implement annual brand plans for your portfolio
- Constantly challenge the business to develop new and innovative ways of delivering the brand objectives and deliver a world-class innovation strategy
- Management of all projects and brand initiatives including NPD, pack design changes, BTL and ATL campaigns
- Management of your portfolios P&L to deliver quarterly profit goals with a rigorous understanding of key brand health performance metrics, identifying and executing clear actions
- Work closely with the wider commercial team to develop clear channel plans whilst driving opportunities and mitigating risks
- Monitor and control budgeted brand expenditure
- Be the internal brand champion for the portfolio, driving front-of-mind presence with internal PR as well as driving external retailer engagement
- Support the Head of Brand to develop the 1-5-year growth plan; clarifying the role the brand(s) will play in the wider Weetabix Food Company portfolio
The Ingredients (What we need from you)
Key Know How:
- Proven track record in driving impactful Integrated Marketing Communications from brand strategy and comms planning to bold innovation and flawless new product launches.
- A creative powerhouse with the initiative and agility to turn great ideas into commercially successful brand activations.
- Astute commercial instinct with the ability to turn data and consumer insight into clear, actionable growth strategies that deliver results.
- Inspiring and collaborative leader, energising teams and agency partners to deliver standout campaigns and world-class brand experiences
- A sharp commercial mindset with the energy and vision to unlock growth turning brand love into market share and driving Weetabix to even greater commercial success
Your Bowl of Perks (Benefits)
Competitive salary & Annual Flexible benefits
We offer a competitive salary and a comprehensive benefits package designed to support your wellbeing, career, and life outside work.
- Annual bonus 10%
- Double-matched pension scheme (up to 12% from us)
- 25 days annual leave increasing with service
- Annual Salary review
- Healthcare plan
- Discounted Weetabix products
To support our employees, we also offer:
- Continued investment in your personal development
- We believe in balance, whether it\’s for family, rest or simply time for you. As well as your holiday entitlement, you can purchase up to 5 days additional annual leave
- Access to 24/7 counselling service (via Grocery Aid partnership)
- The freedom of Flexible Work Opportunities
- Enhanced Maternity / Paternity / Adoption Leave
- Additional Time Off for Fertility Treatment and Neonatal Care
- Working Parents Support Group
- Fully stocked kitchens filled with our delicious products for you to enjoy
To learn more about life at Weetabix, visit our careers page https://weetabixfoodcompany.co.uk/careers/
Please note: We benchmark roles based on your skills and experience, so we do not advertise fixed salary ranges.
Unfortunately, we are unable to provide sponsorship for this position; therefore, we are seeking candidates who do not require sponsorship.
#HaveYouHadYourWeetabix
Brand Manager employer: WEETABIX LIMITED
Contact Detail:
WEETABIX LIMITED Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager
✨Tip Number 1
Familiarise yourself with Weetabix's brand values and mission. Understanding their commitment to diversity and inclusion will help you align your approach and demonstrate how you can contribute to their goals.
✨Tip Number 2
Network with current or former employees of Weetabix on platforms like LinkedIn. Engaging in conversations about their experiences can provide valuable insights into the company culture and expectations for a Brand Manager.
✨Tip Number 3
Stay updated on the latest trends in brand management and marketing strategies. Being knowledgeable about current industry practices will allow you to discuss innovative ideas during interviews.
✨Tip Number 4
Prepare specific examples from your past experience that showcase your ability to manage brands effectively. Highlighting measurable successes will demonstrate your capability and fit for the role.
We think you need these skills to ace Brand Manager
Some tips for your application 🫡
Understand the Company Culture: Familiarise yourself with Weetabix's values and commitment to diversity. Highlight your understanding of how diverse teams contribute to better ideas and decisions in your application.
Tailor Your CV: Make sure your CV reflects your experience in brand management, particularly any work that involved collaboration with diverse teams or agencies. Use specific examples to demonstrate your skills and achievements.
Craft a Compelling Cover Letter: In your cover letter, express your passion for brand management and how you align with Weetabix's mission. Discuss your approach to fostering inclusivity and how it can benefit their brand strategy.
Proofread and Edit: Before submitting your application, carefully proofread all documents for spelling and grammatical errors. A polished application reflects your attention to detail, which is crucial for a Brand Manager role.
How to prepare for a job interview at WEETABIX LIMITED
✨Understand the Brand
Before your interview, make sure you thoroughly research Weetabix and its brand values. Familiarise yourself with their products, marketing strategies, and recent campaigns. This will help you demonstrate your genuine interest in the company and how you can contribute to their brand management.
✨Showcase Your Creativity
As a Brand Manager, creativity is key. Prepare examples of past campaigns or projects where you successfully implemented innovative ideas. Be ready to discuss how you can bring fresh perspectives to Weetabix's branding efforts.
✨Emphasise Team Collaboration
Weetabix values diverse teams, so highlight your experience working in collaborative environments. Share examples of how you've worked with cross-functional teams or external partners to achieve common goals, showcasing your ability to foster inclusivity and respect for different viewpoints.
✨Prepare Questions
At the end of the interview, you'll likely have the chance to ask questions. Prepare thoughtful queries about Weetabix's future branding initiatives or their approach to diversity and inclusion. This shows your engagement and interest in being part of their team.
