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- Tasks: Lead brand strategy and drive innovative marketing campaigns for Weetabix.
- Company: Join a diverse and inclusive team at Weetabix, where your ideas matter.
- Benefits: Enjoy competitive salary, annual bonus, flexible work, and personal development opportunities.
- Why this job: Make a real impact on brand performance and shape the future of Weetabix.
- Qualifications: Proven experience in brand management and integrated marketing communications.
- Other info: Collaborative environment with excellent career growth and well-stocked kitchens!
The predicted salary is between 28800 - 48000 £ per year.
At Weetabix, we believe that diverse teams drive better ideas, stronger decisions, and a more inclusive workplace for everyone. We’re committed to building an organisation where people from all walks of life feel they belong—where different voices, experiences, and backgrounds are valued and respected. We are seeking a passionate, determined, and commercially savvy individual who can combine big business thinking with an entrepreneurial can-do attitude!
The successful candidate will be an experienced Brand Manager who will lead the development and implementation of brand plans, including a 5-year strategic plan, to drive brand performance against budgeted P&L and brand health objectives.
The Recipe (About the Role)
- Develop, communicate, and implement annual brand plans for your portfolio.
- Constantly challenge the business to develop new and innovative ways of delivering the brand objectives and deliver a world-class innovation strategy.
- Management of all projects and brand initiatives including NPD, pack design changes, BTL and ATL campaigns.
- Management of your portfolio’s P&L to deliver quarterly profit goals with a rigorous understanding of key brand health performance metrics, identifying and executing clear actions.
- Work closely with the wider commercial team to develop clear channel plans – whilst driving opportunities and mitigating risks.
- Monitor and control budgeted brand expenditure.
- Be the internal brand champion for the portfolio, driving front-of-mind presence with internal PR as well as driving external retailer engagement.
- Support the Head of Brand to develop the 1-5-year growth plan; clarifying the role the brand(s) will play in the wider Weetabix Food Company portfolio.
The Ingredients (What we need from you)
- Proven track record in driving impactful Integrated Marketing Communications — from brand strategy and comms planning to bold innovation and flawless new product launches.
- A creative powerhouse with the initiative and agility to turn great ideas into commercially successful brand activations.
- Astute commercial instinct with the ability to turn data and consumer insight into clear, actionable growth strategies that deliver results.
- Inspiring and collaborative leader, energising teams and agency partners to deliver standout campaigns and world-class brand experiences.
- A sharp commercial mindset with the energy and vision to unlock growth — turning brand love into market share and driving Weetabix to even greater commercial success.
Your Bowl of Perks (Benefits)
- Competitive salary & Annual Flexible benefits.
- Annual bonus 10%.
- Double-matched pension scheme (up to 12% from us).
- 25 days annual leave increasing with service.
- Annual Salary review.
- Healthcare plan.
- Discounted Weetabix products.
To support our employees, we also offer:
- Continued investment in your personal development.
- Balance for family, rest or simply time for you. You can purchase up to 5 days additional annual leave.
- Access to 24/7 counselling service (via Grocery Aid partnership).
- The freedom of Flexible Work Opportunities.
- Enhanced Maternity / Paternity / Adoption Leave.
- Additional Time Off for Fertility Treatment and Neonatal Care.
- Working Parents Support Group.
- Fully stocked kitchens filled with our delicious products for you to enjoy.
Please note: We benchmark roles based on your skills and experience, so we do not advertise fixed salary ranges. Unfortunately, we are unable to provide sponsorship for this position; therefore, we are seeking candidates who do not require sponsorship.
Brand Manager employer: Weetabix Food Company
Contact Detail:
Weetabix Food Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager
✨Tip Number 1
Get to know the company inside out! Research Weetabix's brand values, recent campaigns, and their approach to innovation. This will help you tailor your conversations during interviews and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events where Weetabix might be present. Building relationships can give you insider info and potentially a foot in the door.
✨Tip Number 3
Prepare for those interviews! Think about how your experience aligns with the role of Brand Manager. Be ready to discuss specific examples of your past successes in driving brand performance and innovation.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Weetabix family!
We think you need these skills to ace Brand Manager
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the Brand Manager role shine through. We want to see how your passion aligns with our mission at Weetabix and how you can contribute to our innovative culture.
Tailor Your Experience: Make sure to highlight your relevant experience in driving impactful Integrated Marketing Communications. We’re looking for someone who can turn data into actionable strategies, so be specific about your achievements and how they relate to the role.
Be Authentic: Don’t be afraid to show your personality! We value diverse voices and experiences, so let us know what makes you unique and how you can bring that to our team. Authenticity goes a long way in making a memorable impression.
Apply Through Our Website: We encourage you to apply directly through our careers page. It’s the best way to ensure your application gets the attention it deserves. Plus, you’ll find more info about life at Weetabix and our values there!
How to prepare for a job interview at Weetabix Food Company
✨Know Your Brand Inside Out
Before the interview, dive deep into Weetabix's brand values, recent campaigns, and market position. Understanding their current strategies will help you articulate how your experience aligns with their goals and how you can contribute to their brand plans.
✨Showcase Your Creative Side
Prepare examples of past projects where you've driven impactful marketing communications or innovative product launches. Be ready to discuss how your creative ideas turned into commercially successful activations, as this is key for a Brand Manager role.
✨Demonstrate Commercial Savvy
Brush up on your understanding of P&L management and brand health metrics. Be prepared to discuss how you've used data and consumer insights to inform growth strategies in previous roles, showcasing your astute commercial instinct.
✨Emphasise Collaboration Skills
Weetabix values teamwork, so highlight your experience in leading cross-functional teams and working with agency partners. Share specific examples of how you've energised teams to deliver standout campaigns, demonstrating your inspiring leadership style.
