At a Glance
- Tasks: Lead the growth of innovative DTC sleep brands across global markets.
- Company: Join a dynamic team focused on transforming sleep and bedding brands.
- Benefits: Competitive salary, remote work flexibility, and opportunities for professional growth.
- Other info: Ideal for creative thinkers who thrive on ownership and innovation.
- Why this job: Make a real impact by building brands from the ground up in a fast-paced environment.
- Qualifications: 4-8 years in DTC brand building with a strong track record of scaling brands.
The predicted salary is between 36000 - 60000 £ per year.
This role is for one of the Weekday's clients.
We are seeking a Brand & Growth Director to build and scale multiple DTC sleep and bedding brands across UK, EU, and US markets. This is a 0–1 leadership role where you will own the complete brand-to-revenue pipeline, transforming manufactured products into high-performing global brands across Amazon, Shopify, and B2B wholesale channels. You will design the marketing playbook from scratch, establish repeatable launch systems, and drive revenue growth across international markets. The founder oversees manufacturing and supply chain; you will own everything customer-facing — brand identity, positioning, digital experience, performance marketing, and revenue acceleration. This is a high-ownership, builder role suited for someone who thrives in fast-paced, high-impact environments.
Key Responsibilities
- Develop scalable brand launch frameworks, content systems, and channel strategies across multiple brands
- Build complete brand identities including visual language, tone of voice, packaging direction, and creative standards
- Lead creative direction across product shoots, founder-led content, social campaigns, and advertising creatives
- Own and optimize Shopify storefronts including UX, CRO, landing pages, and email/SMS automation flows
- Direct Amazon brand presence including A+ content, storefront design, and conversion-focused assets
- Plan and execute product launches, seasonal campaigns, and influencer partnerships across UK, EU, and US markets
- Identify high-potential online market opportunities and convert them into monetization strategies
- Implement performance-driven marketing systems tied directly to revenue and growth milestones
- Leverage AI tools and automation platforms to scale lean, efficient marketing operations
- Build repeatable growth engines that can be deployed across future brand launches
What Makes You a Great Fit
- 4–8 years of experience in DTC brand building within sleep, home, wellness, or adjacent categories
- Proven track record of scaling at least one brand from early stage to meaningful revenue
- Strong understanding of Western consumer markets (UK, EU, US)
- Experience building brands and marketing systems from scratch
- Deep expertise in Shopify, Amazon ecosystem, CRO, and marketing automation tools
- Strong commercial instinct with a quantitative, opportunity-driven mindset
- Ability to move fast and execute across creative, copy, design briefs, and campaign builds
- AI-native approach with comfort using LLMs and digital tools to enhance productivity
- Cross-industry thinking and ability to adapt best practices from multiple sectors
- High ownership mentality with leadership capability and long-term partnership mindset
Brand & Growth Director (Global in UK, EU, and US markets) employer: Weekday AI
As a Brand & Growth Director at our company, you will be part of a dynamic and innovative team that values creativity and ownership in a fast-paced environment. We offer competitive salaries, flexible remote work options, and a culture that encourages professional growth and collaboration across global markets. Join us to lead the transformation of sleep and bedding brands while leveraging cutting-edge tools and strategies to drive meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Brand & Growth Director (Global in UK, EU, and US markets)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Weekday AI and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Weekday AI are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Weekday AI on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Weekday AI. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand & Growth Director (Global in UK, EU, and US markets)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Weekday AI. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Weekday AI:Show us that you’ve done your homework! In your application, briefly mention what you admire about Weekday AI’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Weekday AI
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Weekday AI will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Weekday AI, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
