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- Tasks: Lead the growth of innovative DTC sleep brands across global markets.
- Company: Join a dynamic team focused on transforming sleep and bedding brands.
- Benefits: Competitive salary, remote work flexibility, and opportunities for professional growth.
- Why this job: Make a real impact by building brands from the ground up in a fast-paced environment.
- Qualifications: 4-8 years in DTC brand building with a strong track record of scaling brands.
- Other info: Ideal for creative thinkers who thrive on ownership and innovation.
The predicted salary is between 36000 - 60000 £ per year.
This role is for one of the Weekday's clients.
We are seeking a Brand & Growth Director to build and scale multiple DTC sleep and bedding brands across UK, EU, and US markets. This is a 0–1 leadership role where you will own the complete brand-to-revenue pipeline, transforming manufactured products into high-performing global brands across Amazon, Shopify, and B2B wholesale channels. You will design the marketing playbook from scratch, establish repeatable launch systems, and drive revenue growth across international markets. The founder oversees manufacturing and supply chain; you will own everything customer-facing — brand identity, positioning, digital experience, performance marketing, and revenue acceleration. This is a high-ownership, builder role suited for someone who thrives in fast-paced, high-impact environments.
Key Responsibilities
- Develop scalable brand launch frameworks, content systems, and channel strategies across multiple brands
- Build complete brand identities including visual language, tone of voice, packaging direction, and creative standards
- Lead creative direction across product shoots, founder-led content, social campaigns, and advertising creatives
- Own and optimize Shopify storefronts including UX, CRO, landing pages, and email/SMS automation flows
- Direct Amazon brand presence including A+ content, storefront design, and conversion-focused assets
- Plan and execute product launches, seasonal campaigns, and influencer partnerships across UK, EU, and US markets
- Identify high-potential online market opportunities and convert them into monetization strategies
- Implement performance-driven marketing systems tied directly to revenue and growth milestones
- Leverage AI tools and automation platforms to scale lean, efficient marketing operations
- Build repeatable growth engines that can be deployed across future brand launches
What Makes You a Great Fit
- 4–8 years of experience in DTC brand building within sleep, home, wellness, or adjacent categories
- Proven track record of scaling at least one brand from early stage to meaningful revenue
- Strong understanding of Western consumer markets (UK, EU, US)
- Experience building brands and marketing systems from scratch
- Deep expertise in Shopify, Amazon ecosystem, CRO, and marketing automation tools
- Strong commercial instinct with a quantitative, opportunity-driven mindset
- Ability to move fast and execute across creative, copy, design briefs, and campaign builds
- AI-native approach with comfort using LLMs and digital tools to enhance productivity
- Cross-industry thinking and ability to adapt best practices from multiple sectors
- High ownership mentality with leadership capability and long-term partnership mindset
Brand & Growth Director (Global in UK, EU, and US markets) employer: Weekday AI
Contact Detail:
Weekday AI Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand & Growth Director (Global in UK, EU, and US markets)
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or through mutual connections. A personal introduction can make all the difference in getting your foot in the door.
✨Tip Number 2
Showcase your expertise! Create a portfolio or case studies that highlight your previous successes in brand building and growth. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Be ready to discuss how you can help them scale their brands in the UK, EU, and US markets. Tailor your answers to show you understand their needs.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step!
We think you need these skills to ace Brand & Growth Director (Global in UK, EU, and US markets)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Brand & Growth Director role. Highlight your experience in DTC brand building and any relevant achievements that showcase your ability to scale brands. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your skills align with our needs. Be sure to mention your experience with Shopify, Amazon, and performance marketing – we love specifics!
Showcase Your Creative Side: Since this role involves a lot of creative direction, don’t shy away from showcasing your creative projects or campaigns. Include links to your portfolio or examples of successful brand identities you've built. We’re all about creativity here at StudySmarter!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. We can't wait to see what you bring to the table!
How to prepare for a job interview at Weekday AI
✨Know Your Brands Inside Out
Before the interview, dive deep into the brands you’ll be working with. Understand their identity, target audience, and market positioning. This will help you articulate how you can enhance their brand presence and drive growth effectively.
✨Showcase Your Success Stories
Prepare to discuss specific examples of how you've scaled brands in the past. Highlight your achievements in building brand identities and driving revenue growth, especially in DTC markets. Use metrics to back up your claims; numbers speak volumes!
✨Be Ready to Discuss Market Trends
Stay updated on the latest trends in the sleep and bedding industry, particularly in the UK, EU, and US markets. Being able to discuss these trends and how they impact brand strategies will demonstrate your expertise and forward-thinking approach.
✨Emphasise Your Leadership Style
Since this is a leadership role, be prepared to talk about your leadership style and how you foster collaboration and innovation within teams. Share examples of how you've built successful marketing systems and frameworks from scratch.